Marketing et ventes

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business....

This book is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you....

This book provides game-changing new strategies to outsmart, outmaneuver, and outsell your competition....

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

An engrossing insider's account of how a teacher built one of the world's most valuable companies - rivaling Walmart and Amazon - and forever reshaped the global economy....

In the new edition of this highly acclaimed best seller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities provided by the Internet. In fact, during the last five years, online commerce has seen a growth of over 300 percent and this trend will not change very soon....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....