Marketing et ventes

Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients....

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings....

Développée par Chan Kim et Renée Mauborgne, la stratégie Océan bleu est une théorie économique qui explique que la croissance durable des entreprises...

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

S'observant au quotidien dans divers domaines, cette loi énoncée par Vilfredo Pareto est avant tout un constat qui permet de comprendre...

This book is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you....

Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding....

Don't fight for customers; let them fight over you! This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money....