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    Description

    The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

    In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

    Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

    Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

    ©2017 Simon Sinek (P)2017 Penguin Audio

    Ce que les auditeurs disent de Start with Why

    Notations
    Global
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    Interprétation
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
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      5 out of 5 stars
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    Trop long pour si peu

    En ce qui concerne la substance du livre, son message, je lui donne 5 étoiles !

    Mais le contenu est bien trop long à mon avis ! C’est la mode en ce moment de raconter des anecdotes à n’en plus finir et de les répéter tout au long du livre. Et le message reste toujours le même, il ne grandit pas.

    L’auteur n’avait pas besoin de consacrer un livre entier à ce message. Il aurait pu y inclure le second livre qui est le « comment » pour en faire un vrai livre complet et là peut-être qu’il mériterait les 5 étoiles.

    Malgré cela, je le recommande quand même car le message en vaut la peine.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    Goosebumps

    Excellent book everyone should read. Chapter 13 is incredibly powerfull: "I was thinking of something even worse than the thought suicide for an entrepreneur... I was thinking about getting a job."

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    Image de profile pour Doron Rice
    • Doron Rice
    • 22/02/2018

    a 15 minutes book turned into few hours

    What would have made Start with Why better?

    One topic, with one solution turned into a whole book. 30 minutes book would have been much more interesting. the topic just doesn't support the book.

    What could Simon Sinek have done to make this a more enjoyable book for you?

    Cover more items and stop repeating one case over and over and over...

    Any additional comments?

    I love Somon Sinek. I truly believe he is a smart and inspiring speaker. That just adds to my disappointment from this book.

    124 personnes ont trouvé cela utile

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    Image de profile pour Louis Macareo
    • Louis Macareo
    • 19/10/2017

    Good but could have made his point in 20 pages

    Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

    132 personnes ont trouvé cela utile

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      3 out of 5 stars
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    • Stephen
    • 06/02/2018

    Could be a third as long

    There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

    58 personnes ont trouvé cela utile

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    • N. Ricks
    • 19/02/2018

    Book should be relabeled “why Apple is the best”

    I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

    47 personnes ont trouvé cela utile

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    • Chimdi Azubuike
    • 10/03/2018

    Useless Dribble

    I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.

    If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.

    In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.

    If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.

    142 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Dave
    • 29/03/2019

    It's not what you do, it's why you do it

    I read listened to this several months ago and am just now leaving the review. If the title of this review isn't permanently etched into your brain after listening to this book, you weren't listening. Unlike other books by other authors, Sinek beautifully repeats and revisits his concepts assuring that we will remember all of the key takeaways.

    4 personnes ont trouvé cela utile

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    • Greg Whitmire
    • 09/12/2018

    Great book with powerful insight

    Sinek gives strong examples of why people who understand the power of why are the driving force behind movements. Belief is the most powerful tool and once tapped into what motivates you and why than nothing can stop us. great read/ listen. I will listen to it again in a few months.

    4 personnes ont trouvé cela utile

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    • CLAUDIA
    • 21/10/2020

    A book of repetitive examples

    Apple, Walmart, Harley Davidson, Microsoft over and over and over again. Same examples repetitive every paragraph.

    3 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • dayyoung
    • 07/01/2019

    Eye opening!!!!!

    This book has given me a different possibility in doing! I am astonished how he breaks it all down where it actually makes sense!

    3 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Hope
    • 24/12/2017

    Wish I had or sooner

    If I would have learned about this book younger my life qould probably be different. I have started so much and not known how and then forgotten why. I highly recommend this book.

    14 personnes ont trouvé cela utile

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    • Global
      4 out of 5 stars
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    • Martin B.
    • 21/08/2018

    Very good message, but highly repetitive

    Lot of talking for a short message. At some point, things start repeating almost dogmatically, even with the exact same words. Sometimes clearly inaccurate, due to overly broad generalizations and fallible logic.
    Nevertheless, it's a very good book, that can be recommended to all people who may set their own goals freely. The author has a strong point and brings it across. With a hammer.

    6 personnes ont trouvé cela utile

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    • Matts
    • 26/08/2020

    Sinek is a good speaker, yet an average author..

    I wanted to write this review for people like me (before hearing this audiobook), who have already seen some of the youtube footage available of Sinek's talk, but not this book. I'll definitely still recommend hearing this, yet I'll add some comments so you aren't too disappointed.
    First of all I think that it was a good choice of me to buy this audiobook with Sinek as the speaker. I think for his message there is simply no other person who could spread it as well as him, because he is totally convinced of the thing he does (which the book is actually about - people and organizations being convinced of their "why"). If I'd bought the written book, I might have put it away after reading 2/3 of it, but like this I heard the full 7 hour+ talk and it was great.
    Yet after thinking more about the content, I definitely agree with the people here who already commented that it has its lengths and much more that a lot of the stories and arguments are repetitive. Part of this - in my opinion - is wanted just like this so the message really diffuses into your brain, yet it is simply too much and the examples chosen (Apple especially) are way too repetitive. This is also what my title is based upon. I think he could've gone way more back in history and also choose different and more examples of leaders to show that his magic circle is acutally quite right. Take the roman empire or Alexander the Great. These are also examples of a "why" that many, many people followed. The dream of the leaders was to build an everlasting empire with a setup that "their" people believed in deeply. Actually quite sad examples, because for their how they (also) chose war, but definitely infused by the same logic. So basically what I am saying that he could've done more (historic) research before writing the book, organizing the material in a better way and thereby making this book or hearing experience even more valuable. I'd still give it 4 stars, because the message definitely spread to me.

    4 personnes ont trouvé cela utile

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      4 out of 5 stars
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    • alex-audio
    • 01/03/2019

    Good start

    There some good points in this book but it repeats itself and could be a little bit deeper while 1/2 as long.

    If you like Simon this is a good read/listen.

    2 personnes ont trouvé cela utile

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      3 out of 5 stars
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    • Amazon Kunde
    • 08/01/2020

    Nice narration/reading pace, empty book

    The book itself feels like a repetition of the title over and over again, through slightly different examples, case studies and terminology. The case studies are interesting but so hardly pushes that the book feels like an ode to Apple and co. The concept is possibly valid, unlikely original, certainly intuitive but no more than ten pages would have been enough. The audibles narration itself is enjoyable. Clear accent and pronunciation.

    1 personne a trouvé cela utile

    • Global
      3 out of 5 stars
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    • cachapa
    • 16/10/2019

    Way too long

    The main subject and idea is interesting but feels like it should've been a long article rather than a book. The author repeats himself over and over again without adding much of substance in each chapter.

    I also found the reading to be obnoxious and arrogant and was wondering if that came from the text or the reader. Turns out the author voice his own book so that kind of answered my question.

    I recommend skipping this book and just watching his Ted talks which I hear are quite good.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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    • Amazon Customer
    • 09/06/2019

    Listen and learn

    This book proves that the great question of why is the core of everyones daily motivation of achievements.

    The inspiring stories of various examples of individuals and organisations in this audiobook are show that is is the question of why which brings greatness to life

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Utilisateur anonyme
    • 23/05/2019

    Pflichtlektüre für Unternehmer

    Sinek analysiert Gründer und Firmen welche Erfolg in den letzten dreißig Jahren durch eine klare Formenstruktur hatten . sehr viele tolle Geschichten und eine super roter Faden

    1 personne a trouvé cela utile

    • Global
      3 out of 5 stars
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    • Stefan Mario Delano
    • 03/03/2019

    Nice idea but too repeptive without any help.

    Great basic idea. For that the author got 5 stars.

    Then he got 1 star deducted for being overly repeptive while not giving more examples. Of all the examples 50% consist of apple and for some the other few (7-10 at max) he doesn't even state the why clearly (like Harley Davidson, eventhough he mentions the company about 10 times).

    The most infruriating IMO though is the fact, that there is no information whatsoever on how to find the why and then only a little information on how to implement the why. If I buy a audio book I expect to have that in there. Especially when it takes more than 7 hours. I was waiting constantly for the author to help me find my why, but that part never came.

    So if you are looking for a way how to find your why this book won't help. It will give you the basic concept only and two more points to work on (the why has to meassured and for a why to work you have to have somebody that knows what to do).

    All in all disappointing in the end after a great start.

    1 personne a trouvé cela utile

    • Global
      3 out of 5 stars
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    • Brian
    • 13/07/2018

    Great message! Book too drawn out.

    The main measage in this book was super helpful to me. But the substance and depth offerred doesn't justify an 8 hour book. It should have been a 3rd of the length.

    I found myself often thinking, "get to the point already". Several examples were repeated in different chapters. The main points were really good, totally worth the book. I just wish the author had presented his thoughts more concisely and efficiently.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Federico A.
    • 10/01/2021

    Really inspiring. could connect as an entrepreneur

    liked it very much. went through in in less than a week. I am applying every concept in my startup and I do feel connected to the concepts inside the book.