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    Description

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

    Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

    The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

    Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

    ©2011 Eric Ries (P)2011 Random House

    Commentaires

    "Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
    "At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
    "In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

    Ce que les auditeurs disent de The Lean Startup

    Notations
    Global
    • 4.5 out of 5 stars
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      4 out of 5 stars
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    Lecture obligatoire mais approche criticable.

    Étrange livre.

    C'est un monument car il fait parti de la révolution de l'innovation du XXIème siècle et il argumente pour la maximisation d'acquisition de connaissance éprouvée plutôt que de la rentabilité ou l'efficacité. Au final, en maximisant le premier on espère maximiser indirectement les deux derniers de manière plus durable.

    Et c'est ce concept de croissance durable qui est l'idée essentielle selon moi. Éviter de perdre du temps sur des tâches qui n'ont aucune valeure validé, apprendre grâce à de la méthode (pseudo)scientifique, se concentrer sur des métriques pertinentes : voilà quelques uns des piliers de ce livre.

    Il mérite d'être lu, car je pense que tout résumer va forcément caricaturer le propos.

    Alors pourquoi 3 étoiles seulement ?

    Déjà parce que j'ai un problème avec le concept de base : que la lean start-up est la réponse à un environnement hautement imprévisible. La conséquence est que ce modèle permet de trouver une situation vivable pour votre entreprise, peu importe ce que vous faite. Et voilà les exemples de business qui sont décrits dans ce bouquin : rien de fondamentalement révolutionnaire ou important pour l'humanité. L'utilité de la start-up d'Eric Ries est même... pas franchement convainquante. En gros, cela semble super pour maximiser les profits et exploiter les faiblesses des utilisateurs mais cela ne représente en rien une méthode pour faire quelque chose de vraiment important et vraiment dur.

    J'irai même plus loin. Le modèle lean-start-up va même vous obliger à vous concentrer sur des actions les plus simples possibles car le cycle de création est court.

    En gros, vous ne revolutionnerait pas le monde avec ce modèle, par contre aussi pourri que votre idée soi à la base, vous pourrez en tirer le meilleur profit.

    Et voilà, on ne fait pas Tesla, SpaceX out Paypal avec ce modèle. On fait Facebook ou Instagram. Les premiers apportent un vrai service à l'humanité. Les secondes utilisent les faiblesses de l'humanité pour leur profit.

    Autre critique: tout ce chapitre sur les "5 why". En gros, pour trouver la cause d'un problème, demandez vous cinq fois pourquoi. Pourquoi cinq et pas quatre ou six ? Parce que yolo. Bref, cette méthode est critiqué et à juste titre (parce que poser 5 fois la questions peut entraîner des milliers de combinaisons toutes valables) et n'a rien à faire dans une approche scientifique. J'ai vraiment trouvé ça abusé de voir que c'était la méthode principale de résolution de crise chez Ries.

    Insatisfaisant mais lecture obligatoire pour tout entrepreneur moderne.

    1 personne a trouvé cela utile

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    • Global
      3 out of 5 stars
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      5 out of 5 stars
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    Image de profile pour Jason Comely
    • Jason Comely
    • 19/02/2013

    Informative, mature but not original or essential

    If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

    On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

    The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

    65 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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    • Razvan Rogoz
    • 29/12/2012

    8:30 Hours On Validated Learning & System Thinking

    This is not a bad book by any standart. It presents a very good framework for building a start-up (especially useful for tech start-ups) and it delivers exactly what it promises - the lean methodology to build a business.

    This methodology is based on adding a new critical metric to your business, validated learning or seeing what works and what doesn't. It's the opposite of "build it and they'll come". Instead it's "build the minimum product, see if they come and then improve it based on what gets results".

    Most entrepreneurs employ wishful thinking - hoping or feeling like the market has a moral obligation to buy what they've built just because they've bought it. In the lean start-up methodology you don't take any chances and you use only real world data to see if your idea will float or sink.

    The only downsize to this book is that after 8 hours, I've got about 3 good ideas from it. Yes, three good ideas that I've applied both in my personal and professional life but nothing more nonetheless. This means at least for me that the book could have been shorter, maybe 50% of it's current lenght. There are a lot of examples and after a time you are in a position of "yes, I've got it, move on".

    As far as my experience with Audible, again, it was an amazing one. Chapters are a little strange in this audiobook (I'm listening it on a SanDisk Sanza) but overall, it's an amazing book for results oriented people. The methodology here can be used both in a business and in your personal life, so don't shy away from this book even if it's designed for entrepreneurs.

    And as far as the lenght, do as I do, sometimes play it on fast speed. The narator speaks rather slowly and clearly so I can understand it even on high speed.

    29 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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      4 out of 5 stars
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      3 out of 5 stars
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    • cfpb
    • 04/03/2012

    Some helpful tips, nothing mindblowing.

    Would you recommend this book to a friend? Why or why not?

    I don't think I would recommend this book to a friend. It's not bad, but its not groundbreaking or anything.

    What was the most interesting aspect of this story? The least interesting?

    The most interesting aspect was the great tips Ries presents and even though they involve a tech company, they can be applied to any company. The least interesting part is the slow stories of his boring tech company.

    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I have not even heard of Eric Ries's before listening to his book. I have read

    What did you take away from The Lean Startup that you can apply to your work?

    Produce in small batches, test often using the right metrics, and make timely adjustments.

    19 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      3 out of 5 stars
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    • Taufiq
    • 17/02/2012

    A great read!

    Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.

    19 personnes ont trouvé cela utile

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      4 out of 5 stars
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    • Zed
    • 11/02/2012

    Great book, fascinating ideas

    What did you love best about The Lean Startup?

    Really enjoyed the content of the book. Exciting stuff. Can't wait to put what I learned here to use. The author (and narrator) was very good as well. Very well read.I ended up having to buy the book as well. While listening was nice, it was the sort of content that I really needed to think about and ponder. While I thought and pondered (ok, maybe daydreamed...), the book played on. I found myself having to stop, back up, and play stuff again a number of times. For content like this, I find that reading the book is necessary for it to sink in. Your mileage may vary. :)

    26 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      4 out of 5 stars
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      4 out of 5 stars
    Image de profile pour Amazon Customer
    • Amazon Customer
    • 23/10/2011

    What really counts in startup product development

    This book makes you think about what is the minimum viable product you need to get your product started.

    We waste so much effort on so many features but what is the absolute minimum and how do you validate it against your assumptions.

    Makes you think about all the things you did in the past, was it really necessary to build all that ... hmmm...

    8 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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      5 out of 5 stars
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    • Mukul Rao
    • 30/01/2018

    Good content but really dry naration

    This book was a great introduction to key concepts such as validated learning, MVP, the build measure learn loop etc. However, the narration is really monotonous. This made this book really hard to get through

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      4 out of 5 stars
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      5 out of 5 stars
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    • Jess
    • 23/01/2012

    Must read for any one contemplating a startup.

    Would you listen to The Lean Startup again? Why?

    So many minor but significant tips and tricks, it's hard to get it all in on the first listen.

    What other book might you compare The Lean Startup to and why?

    Listen to this after reading Getting Real by 37 Signals

    Any additional comments?

    The concepts outlined works best, if you operate in large markets where it take short amount of time to get a descent sample for your experiments.

    9 personnes ont trouvé cela utile

    • Global
      1 out of 5 stars
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      3 out of 5 stars
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      1 out of 5 stars
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    • chase
    • 09/01/2019

    yawn.

    Had a really hard time finishing this one. extremely boring content with a handful of takeaways that could have been summarized in a list. certainly not worth 20 dollars.

    2 personnes ont trouvé cela utile

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      1 out of 5 stars
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    • Mom of 1
    • 14/04/2018

    not what i thought

    its not really about how to start a business lean...seemed more focused on innovating within business..also examples were based on company that had millions to spare..didnt really talk about how to start a business lean.

    2 personnes ont trouvé cela utile

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    • Global
      4 out of 5 stars
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      5 out of 5 stars
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    • Engineer
    • 18/01/2015

    Very interesting

    It's a very good book but I would be even better if it weren't repeating the same principles over and over again.
    Could be compressed by at least 50%.
    (But at least you will remember the key messages.)

    6 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Georg Michna
    • 31/08/2019

    Food for Thought

    The core point of The Lean Startup is both very well presented and extremely important for anyone who makes decisions in the face of uncertainty.

    I could nitpick about details here, but this would be beside the point. If I had understood this core idea earlier, I could have saved years of work on ill-fated personal projects, by invalidating the respective false assumption that doomed them much more quickly.

    Listening to this makes me wonder how it applies beyond enterprises: how often do we execute pointless plans with apparent efficiency?

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      4 out of 5 stars
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    • S. Ilves
    • 14/05/2016

    The voice

    What a pleasant voice to listen to! The contents have been becoming more popular so in today's startup world you will be familiar with lot of stuff he talks about. Still clearly explained and inspiring book!

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Steffen
    • 22/08/2018

    Must read for people taking responsibility

    This book is a must read for people that start or want to start a company. Also highly recommended to those that think being able to make a change in their current companies.

    1 personne a trouvé cela utile

    • Global
      4 out of 5 stars
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    • Thomas
    • 19/07/2016

    Super Hörbuch. Interessante Ansätze.

    Komme aus der Automobilindustrie / manufacturing. Ich empfinde die Adaptionen gut wenn auch teilweise noch ausbaufähig. Super Ansatz und auch viel praktischer Input aus dem Bereich Management / Personalführung. Wünschen würde ich mir einige Bullet Points als Kapitelzusammenfassung. Vor allem in der Printausgabe als eBook.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Konrad Nieradka
    • 09/03/2021

    Must read

    A great, game-changing book, read in a very clear and pleasant manner by the author himself.

    • Global
      4 out of 5 stars
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      3 out of 5 stars
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      4 out of 5 stars
    Image de profile pour Anonymer Hörer
    • Anonymer Hörer
    • 05/06/2020

    An essential book for any founder

    Packed with solid information, all about the 'lean' method - getting your product out there quickly and developing it afterwards.

    Great advice for any founder, or soon-to-be founder!

    I say this with the greatest respect to Eric Ries, but his voice isn't the most... engaging, shall we say. Sounds a bit like a sleepy robot. Very knowledgable in his field though!

    4 stars.

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      5 out of 5 stars
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    • Seb+Alex
    • 19/02/2020

    a classic must-read

    this is a classic of startup literature. it's been around for a few years but is simply a great story that's not too chatty and not too theoretical. I also appreciate authors reading their own books. great job on that too!

    TLDR: a successful startup opimizes learning (not cash), make experiments with measurable outcome and thus profit from validates learning.

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      5 out of 5 stars
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    • Brendan May
    • 25/04/2018

    I am a convert

    After having made the same mistakes as Eric, we stumbled upon the first inklings of the lean startup by ourselves. This book has allowed us to take a shortcut on the shoulders of giants.

    thank you Eric. you have changed the way I think.

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      5 out of 5 stars
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    Image de profile pour Uwe Michael Schirmer
    • Uwe Michael Schirmer
    • 23/06/2017

    Einige Lektionen zu Startups

    Wie hat Ihnen Eric Ries als Sprecher gefallen? Warum?

    Er liest sein Buch gut und glaubhaft.

    Was wäre für andere Hörer sonst noch hilfreich zu wissen, um das Hörbuch richtig einschätzen zu können?

    Gute Hörbuch Version von Lean Startup. Der Autor bringt seine Inhalte glaubhaft rüber und man merkt, wie wichtig ihm das Thema ist.