The Hard Thing About Hard Things

For large company managers, not startups

Horowitz's formula for "building a business" is to get hundreds of millions of dollars from venture capitalists, then take your the company public and get hundreds of millions more dollars. Then buy companies that have products you need. The author has lots of advice about laying off employees, firing executives, and giving bad news to investors. There's a good chapter about the importance of training your employees.

This book is not for startups. "The Lean Startup," by Eric Ries, is a better book for entrepreneurs. Horowitz's book is for executives managing large companies.

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Exciting and insightful view of a "wartime CEO"

Any additional comments?

First of all, I have to warn you that the author, Ben Horowitz, apparently likes gangster rap, and there are quotes at the beginning of chapters and sections that are relevant, yet have foul language and try to be offensive. Ben Horowitz interestingly, uses swear words, but only for great impact.

Second, Kevin Kenerly, the narrator, has a great style. It's hard to explain, but it's like he's speaking directly to you, and only to you. Some people might be annoyed by it, but I thought it was very appropriate for this book.

Third, there was a lot of really interesting and dramatic insight into how Horowitz handled an almost impossible to believe string of disasters by seeking good advice from his mentors, from experts, and by making hard decisions. Although I don't agree with some of the ways he treated people, his methods did get results.

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Book for Entrepreneuers

The book is a combination of an autobiography and entrepreneurial advice. The first three chapters are about the author's start in the business (as if he's a recognizable name in the tech industry). Few people probably even heard of the companies that he co-founded, Loudcloud and Opsware. Also, it was self-indulgent of the author to start each chapter with a quotation from rap music (reciting lyrics from Kanye West as if they were words of wisdom to a businessperson).

When the author finally gets to recounting the struggles of running a company and giving advice on how to avoid the mistakes he made, the book then starts to fulfill its intent of "Building a Business When There Are No Easy Answers." The author described the actions he had taken and explained his thought process. He gave the "what", "how", and "why" for his actions. Many of the suggestions are specific to entrepreneurs (like hiring an executive team, how to run a startup company, and when to sell the company). There is some business management advice (like having regular 1-on-1 meetings with direct reports and giving clear, honest feedback), but you'll have to prod through a lot of the entrepreneurial content.

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Strong, insightful, and a bit vulgar

Ben Horowitz has been there and done that--that being starting a tech firm and leading it through chaos and surprise and heartbreak to success. He isn't sharing leadership theory, he's sharing his life lessons.

As such, he offers specific examples and actual numbers for each of his principles. And his principles are insightful and practical. A few are powerful, like the idea of management debt: you can delay making a hard decision but you incur "debt". The problem didn't go away, you will have to pay it later--with interest. So pay now and reduce the cost. Also, don't hire a stereotypical executive, hire the one that fits the exact situation of your company. For example, there's a big difference between running a large company and building a large company. The first is more about managing lots of pressure--reacting well. The second is about creating growth through aggressive action--without anyone pressuring you to do it.

I give 4 rather than 5 stars to this strong leadership book because of the large amount of foul language. Not only is there a section where he decided as CEO to allow a tech culture norm of expletives (that was strategic at least), but he cusses every couple of pages. I guess he's being authentic but it is distracting.

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Great book - surprised by all the vitriol

Any additional comments?

Those who focus their review on the fact that there's hip hop references or the fact that the author is so raw in his language are clearly missing the f*cking point (since the book is full of expletives). This book explained the agony and euphoria I saw on many of my own CEOs, going from tiny companies to being acquired for millions of dollars. Of course, a good counter part to this book is Lean Start Up by Eric Ries (and that book is dry, boring, methodical, lean on interest yet good since it's the strategy to being a lean, agile start up). Horowitz doesn't mince his words and speaks sincerely about the realities of tech start ups. As Mitch Joel says so eloquently in CTRL-ALT-DELETE - the business world is in a state of purgatory. I'll add that technology is the extreme game of survival of the fittest. A must read for anyone working in tech. And leave your pearls at home. Business is cutthroat, it won't say please and thank you.

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Once you learn to deal with Horowitz narcissism, it finally gets to the meat

The voice was miserable. It might have been a low soothing voice, ideal for radio, but the person didn't keep it interesting in inflection. Like a lazy professor a couple years after being tenured.

Horowitz takes a while to get to the real information of his book. When he does get there it great. Before that it is too slow.

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Sound advice, amateur writing and narration

The narrator enunciates so aggressively and with such over-animation it made me flinch. And the excessive use of rap lyrics and other extensive references to pop culture gave the book and story a very amateurish feel. The excessive use of the pronoun "she" when referring to hypothetical CEOs also presented an odd juxtaposition with the fact that every single reference to living CEOs was to male ones (Jobs, Bezos, Schmidt, Campbell, Gates...)

However, when the actual advice of the book came out (not until the last half or maybe even quarter) it was clear, concise and to the point. Definitely got me thinking. Wish the whole book had been as such.

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Hard truths no fluff, a gut check for founding CEO

If you need to know how paranoid you needed to be before considering being the CEO of a startup, then this is a must read. Not too long, great insight into the dread, critical, life altering decisions that you must make as a forms prime leader.

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Hard to listen to

The narrator is awful
There are several examples given in the book where the author gives numbered examples, "one...(long pause, explanation)......two ..."
I listened to on 2X speed and it was very dry.

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Based in Reality--Not New Age Hocus Pocus:

Mr. Horowitz masterfully delivers the truth and insight of those long and sleepless nights of trying to think your way through the chaos of a startup.

This book is not the work of a man gloating of his success and using the lens of hindsight to casually relay a few helpful hints. Rather this is an in depth and insightful guide to successfully navigating the major "fork in the road" types decisions that have the potential to define your outcomes.

This is money well spent! It does matter if you are a running the world's largest startup right now or just opened a one person carwash this book will help you. It is lively and entertaining, yet full of helpful information all clearly learned by Mr. Horowitz at the height of entrepreneurial battle.

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