Titres dans Marketing et ventes

La petite brique qui a conquis le monde ! On estime que plus de 80 millions d'enfants et 10 millions d'adultes à travers le monde reçoivent ou achètent chaque année une boîte de LEGO. Bien plus que des pièces de plastique à assembler, LEGO est la preuve de l'importance que revêt le jeu pour petits et grands. Ce livre audio raconte l'extraordinaire histoire d'une famille danoise et d'une entreprise mondiale qui, depuis 90 ans, défendent le droit des enfants à jouer et encouragent les adultes à nourrir leur enfant intérieur.

As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a 'Happy Sexy Millionaire' by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything... The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean.

MAÎTRISEZ LES MOTS MAGIQUES POUR DÉCUPLER L'IMPACT DE VOTRE CONTENU ! Malgré vos efforts et les heures que vous passez à écrire, votre contenu passe inaperçu ? Vos textes ne sont pas lus, vos posts sont à peine vus, votre newsletter stagne et tout ça ne génère aucune vente ? Ne vous épuisez plus : utilisez les mots magiques pour créer du contenu attractif. Vos mots peuvent faire toute la différence. Mais pas n’importe quels mots ! - Découvrez les 50 mots les plus efficaces (testés et approuvés) pour faire cliquer, vendre plus et développer votre notoriété.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ?

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

"Attendez seulement d'avoir refermé ce livre pour voir à quel point le personal branding peut changer votre vie !". Être reconnu, signer des clients, augmenter vos revenus... le personal branding permet de valoriser votre travail, développer votre visibilité et accélérer votre carrière. En moins de trois ans, Caroline Mignaux est devenue l'une des personnalités les plus suivies du Marketing. Elle vous livre ses secrets pour : choisir vos plateformes ; créer du contenu irrésistible ; collaborer avec ceux que vous admirez ; gérer les critiques et les haters ; développer votre chiffre d'affaires.

Les tribus, ces communautés formées sur Internet et les réseaux sociaux, ont l'ambition de faire changer le monde. Elles se construisent autour de deux éléments : une conviction partagée et une communication efficace. Grâce à ce livre, vous verrez que, vous aussi, vous pouvez mener une tribu et la faire croître.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez...Ce livre contient les manuels de jeu qui m'ont permis de passer du stade où je dormais sur le sol de ma salle de sport à celui où je possède un portefeuille d'entreprises qui génèrent 200 000 000 $ par an en moins d'une décennie.

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.