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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Développement commercial et entrepreneuriat Management Management et direction Marketing et ventes
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On the top of being a super useful book, I felt like the author was sitting next to me and sharing his insights.

Amazingly narrated

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Really good insight, a must have for product start-ups !
Greatly read too, it fells natural, as the ideal conversation we should have with a customer !

Awesome

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