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    Description

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

    They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

    Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

    ©2013 Robfitz Ltd (P)2019 Robfitz Ltd

    Ce que les auditeurs disent de The Mom Test

    Notations
    Global
    • 5 out of 5 stars
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars

    Amazingly narrated

    On the top of being a super useful book, I felt like the author was sitting next to me and sharing his insights.

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Christina Inge
    • Christina Inge
    • 08/05/2021

    Filled with useful information

    A truly useful book for entrepreneurs and product managers in any industry. Accessible and down to earth style.

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Wycliffe Omondi
    • Wycliffe Omondi
    • 16/04/2021

    validation of ideas inc

    never too late to learn . I have sure changed my way of validating my ideas.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Anonymous User
    • Anonymous User
    • 14/03/2021

    Incredible

    This 1 book changed my costumer interview skills from mediocre to very good. Thank you!!

    • Global
      5 out of 5 stars
    Image de profile pour Kenny Hsieh
    • Kenny Hsieh
    • 11/03/2021

    Great Resource

    I found this book insightful, clear with communicating concepts and overall very helpful as someone who has never found sales intuitive and is more interested in tech. The author does a great job getting to the point and keeping the listener engaged with stories of his own experiences of applying these ideas in the real world.

    • Global
      4 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour JDR
    • JDR
    • 21/02/2021

    Common sense, but not obvious

    Worth the short and easy listen. The narration is a little quirky if you’re used to highly produced audio books. But, just consider it more of a solo podcast or lecture and, although I haven’t yet applied them, I’m confident the concepts will be valuable. Thanks, Rob!

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Cesar Perez
    • Cesar Perez
    • 31/01/2021

    The perfect book for someone who has an idea and want to transform it into a Business

    Rob is an extraordinary story telling, the complexities of customer validation are exterminated by this book. you’ll find tactics and tools very useful for idea and problem validation. This must be a must have for every entrepreneur

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour andrew Strauss
    • andrew Strauss
    • 20/01/2021

    Awesome book

    If you really wanna know how to do Customer interviews in an easy to follow format in the Mom test is your book.

    • Global
      5 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Jordan Kohl
    • Jordan Kohl
    • 14/01/2021

    It’s not about “Does your mom understand your business idea.”

    Rather it’s “Don’t ask your mom (or anyone, really) ‘Do you like my business idea?’” Giving honest feedback is too hard in that scenario, so they will unconsciously lie. This book is chock-full of ways to avoid letting yourself or others deceive you when it comes to getting feedback on your business.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Katarzyna Ulok
    • Katarzyna Ulok
    • 21/12/2020

    A good reminder on how to do user interviews right

    This book is short and to the point. Rob gives examples of the tasks we all fall into when trying to launch a new product or improve our existing offering. Even though I knew about them, I still occasionally fall into these traps. The Mom Test is a good reminder to avoid mistakes and you can get back to it often to keep that approach fresh in your mind.

    • Global
      4 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Kindle Customer
    • 08/12/2020

    Practical and real.

    Written by an actual entrepreneur who actually understands what they go through.

    Practical. Can apply directly, as you listen. No fluff. No catch phrases. Very, very good book

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Nils
    • 14/03/2021

    A clever book on how to research customer interest

    by talking to people from the target group. And not fall into the trap of fishing for compliments.

    • Global
      5 out of 5 stars
    Image de profile pour Fernando Germán Torales Chorne
    • Fernando Germán Torales Chorne
    • 02/01/2021

    Amazing for the beginnings of a startup

    Great learnings clear and simply explained to understand how to best organise the process of validating ideas by organising user interviews. I would strongly recommend it to anyone who wants to start their own business

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
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    • Alex
    • 22/12/2020

    super Infos für preseed Startups

    Sehr gutes Buch für angehende Startups.
    Bevor man viel Geld investiert sollte man mit den Basics beginnen.
    Dieses Buch hilft euch dabei kein perfektes Produkt zu entwickeln was hinterher keiner will.

    • Global
      5 out of 5 stars
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      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Warum_so_wenig_Aktion_gegen_Klimawandel
    • Warum_so_wenig_Aktion_gegen_Klimawandel
    • 02/10/2019

    Idea validation and customer conversations

    Great book with no fluff. Great information. Hugely recommended for anyone interested in validation their startup idea / doing market research.