Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

From Jack the Ripper to the modern-day drug cartels, discover the most notorious crimes and criminals in history. With a foreword written and narrated by best-selling crime author Peter James, The Crime Book explores over 100 crimes and examines the science, psychology and sociology of criminal behaviour. Hear the gory details of each crime and how they were solved, with renowned quotes and detailed criminal profiles letting you delve into the criminal mind. 

Why the law of attraction hasn’t given you the life of your dreams yet...and what to finally do about it once and for all to easily manifest your desires faster than you ever thought possible. You’re about to learn firsthand why every other Law of Attraction book never actually worked for you. You’re going to understand how to make the Law of Attraction “do” what you always wanted. And you’re going to stop wasting years of your life wishing for a better way...and finally attract and manifest the money, relationships, health, and success you’ve always dreamed of.

David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters, and scientists. He discovered that in most fields - especially those that are complex and unpredictable - generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. 

In this groundbreaking audiobook, neuropsychology professor Chris Niebauer explains how after decades of research on the brain, Western science may have inadvertently confirmed a fundamental tenet of Buddhism: anatta, or the doctrine of "no self". Niebauer shows how findings in neuropsychology suggest that our sense of self is actually an illusion created by the left side of the brain and that it exists in the same way a mirage in the middle of the desert exists: as a thought rather than a thing.

Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket.

How to Build a Healthy Brain is here to help. Written by a passionate advocate for the importance of mental health, Chartered Psychologist Kimberley Wilson draws on the latest research to give practical, holistic advice on how you can protect your brain health by making simple lifestyle choices. With chapters on Sleep, Nutrition, Exercise and Meditation, Kimberley has written an empowering guide to help you look after both your physical and mental well-being.   

World-renowned Professor of Neuropsychopharmacology, David Nutt, breaks down the science and effect of alcohol on our health, mood, sleep and productivity how it travels through our bodies and brains and explains on a practical level how we can make changes to positively impact our relationship with it and understanding of it, thereby improving our quality of life for the long-term. He examines what the future holds for this normalised drug that governs our society and lives but is becoming increasingly unpopular due to its detrimental impact on our well-being.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was only available through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.

Aren’t you tired of being told you can “succeed no matter what”? It’s almost insulting. You live in the real world. If you want to succeed in the real world, you have to understand how to be optimistic and realistic at the same time. With Real Help, you’ll get a no-holds-barred field guide to improving your life with the circumstances you’ve been given. It will help you build a tailor-made path to a successful life, based on your definition of the word.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.