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  • The Ultimate Sales Letter, 4th Edition

  • Attract New Customers, Boost Your Sales
  • De : Dan S. Kennedy
  • Lu par : Matt Cartsonis
  • Durée : 4 h et 45 min
  • 5,0 out of 5 stars (2 notations)

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    Description

    Write well to sell big!

    In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

    Among other things, he provides:

    • Completely updated text and examples
    • Great headline formulas
    • New exercises to spark creativity
    • The best way to use graphics

    Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale. 

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

    ©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio

    Ce que les auditeurs disent de The Ultimate Sales Letter, 4th Edition

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
    • Interprétation
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    • Histoire
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    • Utilisateur anonyme
    • 20/04/2020

    king of the Pitchman

    This is the sales letter. if nothing else web site book then. letter Hustler's hustler.

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      4 out of 5 stars
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    • Tyler
    • 16/02/2020

    Makes me Want to Order a Physical Copy!

    This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.

    3 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Utilisateur anonyme
    • 01/08/2019

    Very impressed with the practicality of the method

    I finished the book in less than a week. I love how dan managed to grip the audience in this book. Will definitely be listening to it again and buy the hard copy.

    3 personnes ont trouvé cela utile

    • Global
      1 out of 5 stars
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    • Amazon Customer
    • 19/11/2020

    Too outdated to be worth the time

    I was expecting information I could use in email sales letters and sales funnels but this was soooo outdated they were talking about lumpy mail. I am a Dan Kennedy fan but this book needs a 5th edition to be anywhere relevant in today's marketing world.

    2 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    • Jonas
    • 29/10/2019

    a bit outdated

    I'm sure the advice is still valuable and can be applied to online media, but overall this book would have been way more valuable 15 years ago.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • KGM
    • 17/10/2019

    Timeless!

    Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Mark Bowser
    • 23/09/2019

    Fantastic!!! Packed Full of Action Steps

    Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now.

    Mark Bowser
    Author of “Sales Success” with Zig Ziglar

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • christopher amado
    • 22/01/2021

    Warning.. This book will amass you fourtunes...

    so many value bombs in this book I don't know where to begin. Honestly if you want to know more about copywriting and how to make an effective sales letter this book is the book for you!!

    1 personne a trouvé cela utile

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    • Leonel Dorta
    • 03/08/2022

    Worth Every Cent

    This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.

    • Global
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    • Utilisateur anonyme
    • 24/06/2022

    One of The roots of today’s marketing

    A bit monotone but easy to understand .

    While some of the information seems to be espoused by newer sources, Dan seems to be the guy others are drawing from.

    while it's a challenge to maintain good focus at the almost monotone pace, This listen helps establish a more complete foundation to build a marketing campaign on.