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    Description

    Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

    Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

    In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

    • How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
    • Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
    • Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
    • How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
    • How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
    • The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
    • How to install persuasive images in people's brains - learn how to direct how people think about your products and services
    • Why people really buy your product or service - sorry, but it's not what you think
    • How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
    • Long vs. short copy: Which is really best for response? Don't believe the lies!
    • How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
    • How to turn ordinary words into copy that motivates, influences, persuades
    • How to cause people to mentally demonstrate your products...before they buy
    • How emotional words melt sales resistance like a red-hot knife through butter
    • And much more

    ©2009 Drew Eric Whitman (P)2017 Vibrance Press

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    Notations
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      4 out of 5 stars
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    Good book

    If you want to learn some valuable principles on advertising, marketing and other related subjects, you will find what you need ! The guy knows his stuff ! You will not waste money

    • Global
      5 out of 5 stars
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    very practical

    the best book on the subject I listened to until now. very practical and straight to the point. useful.

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    • Global
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    Image de profile pour Ahmad
    • Ahmad
    • 24/07/2017

    Be Careful with This Book. Extremely Powerful.

    Holy shit.

    This book literally covers everything. From psychology to copy, to color to font and more.

    As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.

    I'm also grateful they chose such a great narrator. One of the best.

    Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.

    17 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Ian S.
    • 17/12/2017

    Excellent info, audiobook isn't optimal form

    I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.

    Thanks Drew!

    7 personnes ont trouvé cela utile

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      5 out of 5 stars
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    Image de profile pour Ken
    • Ken
    • 12/12/2017

    This book is one of the Greatest ever written!

    The audiobook is very easy to listen and the best part is that it has tons of practical examples of actions that you can implement in your ad copy immediately.I found this audiobook so interesting that I was able to finish it within a day and an hour the next day.This book is a must-have and it one worth investing in.So please go and grab it-I highly recommend it.I also want to thank Drew, the author for sharing these valuable information with us, God bless you.

    4 personnes ont trouvé cela utile

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      5 out of 5 stars
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    Image de profile pour Bill Reinicke
    • Bill Reinicke
    • 01/12/2017

    powerful book on advertising

    this book really breaks it down and is packed with powerful information to take your advertising to the next level.

    3 personnes ont trouvé cela utile

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      5 out of 5 stars
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    Image de profile pour Daniel Z
    • Daniel Z
    • 28/06/2020

    Everything I've learned in the last 5 yrs in one b

    Everything I've learned about advertising in the last 5 years in one book.

    If you're doing your own advertising, don't pass this one up.

    I ended up buying the physical book too. Yeah, that useful.

    Narrator is great! The last couple books I've gotten, the narrator has been great. Johnny reads the book like he wrote it.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Kevin Mck
    • 20/06/2020

    worth it for me

    I found it to be very useful. I will listen to this one few more times. to let all the information set in. You only retain a fraction of what is being said. So for like any good book. You will need to listen again to pick up what you lost.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • BCGO
    • 30/04/2018

    Excellent book on advertising

    I will most certainly dive back into this book. It's probably best to have both an audible version plus a hard copy or ebook so that you can take notes on all of the great content. Must read for business owners, marketers, prospectors etc.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Efrain
    • 09/04/2018

    Best book to read on the subject!

    This books is a compilation of everything you must know to become a champ at copywriting. Read it and learn its secrets.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    Image de profile pour Marcus Cass
    • Marcus Cass
    • 20/12/2017

    Simply put: The BEST book there is on advertising

    Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Alston J. Balkcom
    • 28/10/2017

    Narrator Crushes It!

    Great content. Even better narration.

    The book goes over the basics plus some stuff I hadn't heard before.

    The combination of the writing and the narrator makes everything more entertaining and therefore, easier to retain than any marketing book I've listened to before.

    1 personne a trouvé cela utile

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    • Global
      5 out of 5 stars
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    • Amazon Customer
    • 05/01/2021

    Great Marketing Insights.

    I finally realized how to write an impactful copy.
    I highly recommend this book to everyone who is into marketing and advertising.

    • Global
      5 out of 5 stars
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    Image de profile pour Adrian Superstar
    • Adrian Superstar
    • 20/11/2020

    Awesome for marketers

    loved it because it has endless practical tipps and I could learn a lot from it.

    • Global
      4 out of 5 stars
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    • Arno Löwner
    • 23/05/2020

    Super erklärt und praxisnah

    das einzige was ich zu bemängeln habe sind die zu langen Kapitel.
    Abschnitte mit 30 Minuten wären optimal