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The Copywriter's Handbook

A Step-By-Step Guide to Writing Copy That Sells, 4th Edition

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The Copywriter's Handbook

De : Robert W. Bly
Lu par : Barry Abrams
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor Marketing et ventes Écriture et publication
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Excellent read, both in content and narration. Take your time to absorb each section to its fullest value. I only regret the absence of a PDF for reference to figures in the printed version. More to come in the 4th version, as this one is from 2020 ? Anyway, great job and kudos to Robert Bly !

A professional, comprehensive guide to copywriting !

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