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The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
De : Mark Roberge
Lu par : Robert Feifar
Durée : 6 h et 24 min
4 out of 5 stars (3 notations)

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Description

Use data, technology, and inbound selling to build a remarkable team and accelerate sales.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

In this audiobook he reveals his formulas for success. Listeners will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.

As SVP of worldwide sales and services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:

  • Hire the same successful salesperson every time - The Sales Hiring Formula
  • Train every salesperson in the same manner - The Sales Training Formula
  • Hold salespeople accountable to the same sales process - The Sales Management Formula
  • Provide salespeople with the same quality and quantity of leads every month - The Demand Generation Formula
  • Leverage technology to enable better buying for customers and faster selling for salespeople

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2015 HubSpot, Inc.; Published by John Wiley & Sons, Inc., Hoboken, New Jersey (P)2015 Audible, Inc.

Ce que les membres d'Audible en pensent

Notations

Global

  • 4 out of 5 stars
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Performance

  • 5 out of 5 stars
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Histoire

  • 2 out of 5 stars
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Commentaires des auditeurs
Commentaires Audible.com
Commentaires Amazon
Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
  • Global
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    4 out of 5 stars
  • William J Hurst
  • 27/04/2016

A Book on Assembling a Sales Force and Some System, a Lot of Pitching for Hubspot

This book makes an overwhelming number of mentions about Hubspot, and I'm certain the book is written to target readers who would also make good Hubspot clients. It definitely comes off as a little to pitchy.

That being said, there are some very useful bits here about assembling a sales team, creating a hiring system and structuring compensation to align with the companies sales goals.

It's a useful read for those in any industry where sales is going to be the main driver, which is most industries. I wouldn't call it a fundamental guide but it's worth the read if you're an early stage startup founder or run a mid-size or larger business and trying to reach scale.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Jeffery Lewis, CFP
  • 16/07/2015

Mind opening content.

Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    5 out of 5 stars
  • KP
  • 29/07/2015

The worst performance of an audio book

Would you consider the audio edition of The Sales Acceleration Formula to be better than the print version?

No, the content is great, but the narrator is a horrible business book reader. He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them.

What didn’t you like about Robert Feifar’s performance?

He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them. It seems robotic.

4 sur 5 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 28/07/2016

Amazing!

Phenomenal book on sales success in business. Very clear and easy to understand. Love it!

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Marco
  • 07/09/2015

Mind opening experience

One of the best books I've read on putting together a high performing sales team with some very logical calls to action!

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Amazon Customer
  • 26/02/2019

Practical and action oriented

love the tactics and strategy. must read for sales. looking forward to listening at least 3 more times.

  • Global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Umar
  • 23/01/2019

Must read for companies scaling their startup sales team

Thoroughly enjoyed the content and unheard insights on content production of HubSpot

Narrator is good but wish it was done by authors himself which will make story much more passionate

  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 22/12/2018

Amazing stuff

Very practical guideline that can be applied across the board and should be used by all sales and marketing departments!!!

  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Xims
  • 26/11/2018

did not really learn much

references to graphs are not really helpful in audiobooks. I would have liked more annectodes

  • Global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Patrick Parks
  • 14/06/2018

What did you say

I really enjoyed the book. I had to listen to it twice due to the vocabulary that was used. I felt like I needed a thesaurus to really understand the meaning. Overall, is gave me some great ideas to try for our Sales model.