A Book on Assembling a Sales Force and Some System, a Lot of Pitching for Hubspot

This book makes an overwhelming number of mentions about Hubspot, and I'm certain the book is written to target readers who would also make good Hubspot clients. It definitely comes off as a little to pitchy.

That being said, there are some very useful bits here about assembling a sales team, creating a hiring system and structuring compensation to align with the companies sales goals.

It's a useful read for those in any industry where sales is going to be the main driver, which is most industries. I wouldn't call it a fundamental guide but it's worth the read if you're an early stage startup founder or run a mid-size or larger business and trying to reach scale.

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Mind opening content.

Great thought leadership about how to expand our business through inbound lead generation and systematizing our sales process. I love the idea of taking the subjectivity out of the marketing and sales process and creating a scientific process behind building duplicatable results. It was a great book. Thanks Mark.

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HubSpot specific nonsense.

If you’re not in the fortunate position to have a marketing machine hand you warm leads all day long, then there’s not much use for this book.

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Thought provoking, perhaps a limited application

This is a very broad book, as it relates to the big picture sales organization. I think this is a strength, but it does limit its target audience. As a sales producer, there are some nice reminders and ideas, but it is not up to me to develop better and stronger leads... So good read, smart writer, limited audience perhaps.

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Some Good Info

There are some good ideas and strategies here, the problem is the delivery. This is a pretty boring listen...lots of technical talk and acronyms. The message gets lost a bit in trying to stay focused on what's being said and drifting into a boredom induced haze.

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Amazing!

Phenomenal book on sales success in business. Very clear and easy to understand. Love it!

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Mind opening experience

One of the best books I've read on putting together a high performing sales team with some very logical calls to action!

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The worst performance of an audio book

Would you consider the audio edition of The Sales Acceleration Formula to be better than the print version?

No, the content is great, but the narrator is a horrible business book reader. He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them.

What didn’t you like about Robert Feifar’s performance?

He seems to have almost no understanding of business acronyms evidenced by his pronunciation of them. It seems robotic.

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Good read

Business model very similar to the one I used at Dell for 15 years. A lot of the same concepts and thoughts. Really enjoyed the flow of the read and the relative time proven sales model. Great job. I enjoyed my time that was well spent. This is a blueprint for success. Read it and put it into action.

Unnecessarily Long & Robotic Voice

There are some good ideas in here, but overall, the majority of them are lost, because it's too long. It should be concise and get to the point. I generally see this as an issue with many business and even self help books, that seem to write for word count because maybe they get paid more? This book could have been a pamphlet, an article, a 15-minute TED Talk, or a two-hour audiobook at most.

Also, listening to this reader was unpleasant and distracting due to mispronouncing words like "genuine" as "gen-yoo-WINE" and speaking robotically. Although this is not a novel, it's still important to give a good vocal performance of the content as if it was a motivational speech or an interesting lecture to keep the listener engaged. The use of the same adjectives in excess is also a sign of bad writing (RE: genuine).

I think it's sufficient to stress the importance of writing genuine and customized emails to leads/prospects by mentioning it a couple of times, but it's not a new concept and it's one of the first things a newbie learns from their peers or manager. Sales people also know they're supposed to be personable and approachable.

I'm halfway through this title and will finish it, because it was recommended by a colleague, but I wish I would have just done a Google search of "BASHO email" and gather the info I need from there, which I will have to do anyway, because I doubt I will remember anything from this audiobook except being genuine. :)