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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success
Durée : 10 h et 43 min
Catégories : Anglais - Business
4.5 out of 5 stars (9 notations)

Prix : 27,40 €

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Description

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

Critiques

"In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

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Notations

Global

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Histoire

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Il n'y a pas encore de critique disponible pour ce titre.
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  • Global
    5 out of 5 stars
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  • Kenneth
  • 07/09/2017

How every book should be

A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

7 sur 7 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
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    2 out of 5 stars
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    2 out of 5 stars
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  • Amazon Customer
  • 12/10/2018

Tough one

The author starts the first hour in a very robotic delivery. It’s pretty much unbearable.

The next author switch at the one hour mark has a better delivery yet continues to quote statistics from the pre .com bust era, as well as ideas and implementations from groups of tech firms now 10 to 15 years old.

Overall the early content just doesn’t seem nearly as valuable today, in effectively what is 2019.

It’s simply so difficult to listen to, the idea that perhaps it’s easier to just watch paint dry crossed my mind often. In what became my end, I checked out after 90 minutes. I just couldn’t stomach 7 1/2 additional hours.

While I usually enjoy having the author actually provide the audiobook…A professional speaker or voice actor reading the content may have been more productive overall in this case. Maybe?

Sorry

5 sur 5 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Daniel A.
  • 23/05/2017

Well structured with good examples

it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

4 sur 4 personne(s) ont trouvé cet avis utile.

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  • Jack Wright
  • 26/03/2019

Seriously bad

The author spends the half of the book talking in circles about what he's going to talk about. I want my money back.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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  • Lewis Ngugi
  • 11/08/2019

My word! Love this!

Can't wait to reread it and reference it! It was referred to me by Nelio Leone, former Growth Marketer for Careem! This should be called the Growth Bible.

  • Global
    4 out of 5 stars
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  • Amazon Customer
  • 14/06/2019

Examples of growth

I think the examples where too repetitive.
I was looking for more examples over multiple industries.
Hacking Growth should be applicable to all business

  • Global
    2 out of 5 stars
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Image de profile pour Nick Kassouf
  • Nick Kassouf
  • 21/02/2019

Not in tech ?

Won’t find too much value if your businesses isn’t tech based. Some decent information but nothing that hasn’t been said.

  • Global
    4 out of 5 stars
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  • Amazon Customer
  • 11/02/2019

Good guide

I prepared a recap of the book in the form of slides covering all of the tips, tricks and Best practices. The process is cool But you need to adopt it for your organisatio (hack it).

overall the book was cool But it started dragging for me and some things became repetitive.

I still suggest it. If you want slides, let me know and I can share.

  • Global
    3 out of 5 stars
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  • Peter Sauer
  • 09/10/2018

Very slow moving.

Great content if you can stay focused. But it's read like a professor in a lecture hall reading a dense textbook in a monotone voice.
This is a resource manual. I recommend getting the print book, not the audio book.

  • Global
    1 out of 5 stars
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  • Cahill P
  • 09/09/2018

Basic concepts for those super new to marketing

If you've ever looked into marketing concepts ever, this book isn't for you.

Super basic concepts of how to think about and execute marketing.

Read the book Traction instead.

1 sur 2 personne(s) ont trouvé cet avis utile.

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  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
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    3 out of 5 stars
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  • Maarten
  • 08/11/2017

Dissappointing

i expected much more from this book. Although there are various tips that will help you grow your business, they are not mind blowing. There was also a lot of repetition and many examples I already heard in other start up books.

Using common sense and doing continues AB testing will bring you a far end. And dont forget to use your customers as the most important source to get tips from.

The most important take away from this book for me was prioritization. Make a list of all the ideas you have and prioritize by estimating the impact and effort. This way you will spent your time best.

Overall, I learned from this book but I expected more original and unique idea's.

2 sur 3 personne(s) ont trouvé cet avis utile.