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    Description

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

    It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.

    So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.

    Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

    An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

    ©2017 Sean Ellis and Morgan Brown (P)2017 Random House Audio

    Commentaires

    "In an increasingly erratic business landscape where new competition can emerge overnight, customers' loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly." (Eric Ries, best-selling author of The Lean Startup)
    "Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend." (Patrick Vlaskovits, New York Times best-selling author of Hustle and The Lean Entrepreneur)

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    Notations
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      2 out of 5 stars
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    • Amazon Customer
    • 12/10/2018

    Tough one

    The author starts the first hour in a very robotic delivery. It’s pretty much unbearable. The next author switch at the one hour mark has a better delivery yet continues to quote statistics from the pre .com bust era, as well as ideas and implementations from groups of tech firms now 10 to 15 years old. Overall the early content just doesn’t seem nearly as valuable today, in effectively what is 2019. It’s simply so difficult to listen to, the idea that perhaps it’s easier to just watch paint dry crossed my mind often. In what became my end, I checked out after 90 minutes. I just couldn’t stomach 7 1/2 additional hours. While I usually enjoy having the author actually provide the audiobook…A professional speaker or voice actor reading the content may have been more productive overall in this case. Maybe? Sorry

    7 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Kenneth
    • 07/09/2017

    How every book should be

    A complete playbook of actionable steps with succint explanation of the why behind each step along the way. Very useful and power and allows you to put the things you learnt into action right away. I wish all books were like this instead of the 80% fluff and 20% of actually useful content many books are composed of.

    7 personnes ont trouvé cela utile

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    • Daniel A.
    • 23/05/2017

    Well structured with good examples

    it's a good book with a very well structured and easy to follow storyline. The bad thing is that you'll want to take notes of many things and that's a little hard with audio books.

    6 personnes ont trouvé cela utile

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    • Brian Sachetta
    • 22/07/2020

    A crucial playbook. Highly recommended.

    As a consultant in the software industry, I'm always looking for new ways to help my clients. Two weeks ago, before I started this book, I actually thought I knew a decent amount about growth hacking. I'd read one book on the subject (Ryan Holiday's "Growth Hacker Marketing"), run several A/B tests, and incorporated a few basic growth hacking strategies into some of the products I'd built in the past. After reading this book, however, it's now obvious to me that I didn't know nearly as much as I thought I did. In my opinion, this book is like Holiday's, but on steroids. It goes way deeper and gives you everything you need to know on the subject. Specifically, the authors go into immense detail on how to: build a growth team, develop a "must-have" product, test your product in order to achieve growth, acquire and retain customers, and monetize your product — just to name a few. Within each category, Brown and Ellis provide countless strategies as well as real-world examples of companies that have implemented said strategies and succeeded with them. As you read it, I think you'll find that the examples are so clear and simple that you could see yourself adopting the experimentation mindset the authors advocate and fostering growth for your product or business, yourself. By the end, it really seems like they've covered everything there is to know about growth hacking and product development. Though the book may start with forming a team, coming up with ideas, testing, and iterating, it goes so much deeper than that. The authors know that growth hacking isn't just one or two A/B tests — it's changing the way you and your team think and run your entire company. And, thankfully, that comes across in the writing with straightforward, implementable tactics that you or I could tackle (with the right team, of course). My only complaint with this book, and I say this with tongue in cheek, is that I took so many notes while reading it that it took me much longer to get through than the average book of the same length. I'm excited to share these notes with my team as I think they will be very valuable. If you read it, I think you'll likely be saying the same thing afterward. -Brian Sachetta Author of "Get Out of Your Head"

    2 personnes ont trouvé cela utile

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      3 out of 5 stars
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    • Courtney
    • 13/11/2019

    Good growth hacking book but not the way to read

    They definitely should have hired an actor. The content itself is useful, but better digested through reading. Would be helpful to reference on paper over time. Audiobook not a win here.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Jean-Pierre
    • 03/10/2019

    Necessary read

    Highly recommend for founders, marketeers, and growth junkies. I read this as part of my own must reads before making the jump from ops to marketing. Time to put these proven tactics and methodologies to work!

    1 personne a trouvé cela utile

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    • Jack Wright
    • 26/03/2019

    Seriously bad

    The author spends the half of the book talking in circles about what he's going to talk about. I want my money back.

    1 personne a trouvé cela utile

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      4 out of 5 stars
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    • amey5
    • 13/06/2018

    it it pretty good. not the best business book you

    it's not the best business book you'll read, but there are some ideas here. growth hacking is a little overhyped, basically it's using the same principles that product managementp teams in technology companies use.

    1 personne a trouvé cela utile

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    • Aldo Mizrahi
    • 31/12/2020

    Great focus on growth

    Es un libro que ejemplifica muy bien los tipos experimentos qué hay que hacer para poder tener un crecimiento probado con nuestros productos y/o servicios. Muy recomendable.

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    • KFW
    • 12/10/2020

    This is your playbook!

    I read Ryan Halliday’s Growth Hacker Marketing book and it gave me a taste of the subject but left me longing for more. This book is the step-by-step playbook of exactly what to do, how to do it, what team members to do it with, and what tools to use. Thank you Sean and Morgan for such a detailed and thorough book!

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      3 out of 5 stars
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    • Maarten
    • 08/11/2017

    Dissappointing

    i expected much more from this book. Although there are various tips that will help you grow your business, they are not mind blowing. There was also a lot of repetition and many examples I already heard in other start up books. Using common sense and doing continues AB testing will bring you a far end. And dont forget to use your customers as the most important source to get tips from. The most important take away from this book for me was prioritization. Make a list of all the ideas you have and prioritize by estimating the impact and effort. This way you will spent your time best. Overall, I learned from this book but I expected more original and unique idea's.

    2 personnes ont trouvé cela utile

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    • Said Gulam Rasul
    • 25/02/2020

    One of the best books

    This book is one of the sources to learn how to drive growth. Must read for product and marketing guys.

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    Image de profile pour Chenshuai
    • Chenshuai
    • 21/10/2019

    Hilfreich mit vielen guten Ideen fürs Experimentieren

    Praktischer Ansatz, bietet viele gute Ideen und Beispiele, die ein Unternehmen ausprobieren kann um mehr Wachstum zu generieren