Votre titre Audible gratuit

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry
Lu par : Ax Norman
Durée : 7 h et 54 min
5 out of 5 stars (1 notation)

Prix : 19,14 €

9,95 € / mois après 30 jours. Résiliable à tout moment.

Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
©2009 Mark Benioff (P)2009 Audible, Inc.

Ce que les membres d'Audible en pensent

Notations

Global

  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Interprétation

  • 4 out of 5 stars
  • 5 étoiles
    0
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Histoire

  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
Trier par:
  • Global
    5 out of 5 stars
Image de profile pour Amazon Customer
  • Amazon Customer
  • 20/08/2010

Startup guide

Apart from the fact that I have been a great fan of Salesforce as a company , have been impressed with this book throughly as Mark goes on explaining the startup challenges and the work around and unique - non conventional ways of surviving, thooughly enjoyed listening to the book

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
Image de profile pour Daryl
  • Daryl
  • 13/08/2010

Great advice from an IT revolutionary

I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.

Great tips on what works, what doesn't, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.

If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Owoeye J.
  • Owoeye J.
  • 24/07/2018

Wow inspirational.

must read for every enterpreneur who seek to make a huge difference and bring their idea to fruition.

1 sur 1 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour Michaelbriggs
  • Michaelbriggs
  • 16/10/2016

One long commerical

Feels disingenuous and consistently drops site urls and other info to lead to more customers. Don't water your time

3 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    3 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour Pixel
  • Pixel
  • 23/11/2011

Too much about marketing not much about business

I don't mind the play format since I enjoyed it with the audiobook Rework by Jason Fried founder of 37 Signals. I've listened to Rework twice and learned many insights.

While I'm an admirer of Salesforces and the SAAS model Marc Benioff created I stopped halfway through this audiobook. There were just too much marketing for me and not enough about the business itself (leadership, management, challenges, finances, HR, operations, etc.).

Paradoxically I felt the many plays I listened to had more to do with what was happening before than behind the curtain. Maybe what's behind the cloud is covered in later plays and maybe I will get back to it later on. But for now I've switched to another audiobook.



3 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Interprétation
    1 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Shaun
  • Shaun
  • 16/09/2015

Great book with some great content

Heads of SAAS companies should all read this book! Marc has some great insights to share, and the book is full of them. I bought the paper version as well to jot down notes and go back to key points and ideas.

The narrator is difficult to follow though, because his intonation and pace is off, perhaps Marc's writing voice just doesn't match the narration.

Highly recommended.

2 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    4 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour Anonymous User
  • Anonymous User
  • 19/09/2019

Great book, wish it has less self advertisements

Good book, it showed how Salesforce disrupted the industry. But keep it in context, their model is no longer revolutionary, and there are newer business models that would disrupt Salesforce.

I wish it had less self advertisements slipped into the book, they should have just focused more on their core content.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Piotr
  • Piotr
  • 22/08/2019

Great story lots of useful advises

I find it really helpful. Either you start or in the middle or looking for new ways to scale. It’s an inspiration to build a greater company and focus on your why.
Definitely must listen for entrepreneurs. So many useful advises I have to buy a book to study further and reflect on implementation.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Amazon Customer
  • Amazon Customer
  • 21/08/2019

Good story

Good company led by a good person. Though he did kind of compete with his mentor.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Anthony
  • Anthony
  • 19/02/2019

Incredible journey behind the genius of Salesforce

Must read! Especially for those interested in the choices and paths taken by Salesforce Co-CEO, Marc Benioff.