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Let My People Go Surfing

The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual

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 In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.


With a Preface to the Second Edition, Introduction, and Epilogue read by the Author Commerce Management Management et direction Nature et écologie Plein-air et nature Professionnels et universitaires Science

Commentaires

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

"For everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty-first century, there is a name that inspires hope: Yvon Chouinard. . . . Unique and compelling." —San Francisco Chronicle

"Chouinard's biography, Let My People Go Surfing, reveals a fascinating and colorful character . . . . For all of our sakes, it seems the responsible thing for companies to do is follow Chouinard's ascent." —USA Today

"No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing." —Dave Foreman, The Rewilding Institute
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It was enjoyable and inspiring to learn about Patagonia’s story. I liked when the author talked about the philosophy, management style and activism. I wasn’t a fan of the more technical writing about sales and operations (sometimes it felt like too much of an ad) but I can understand why he did it.

Compelling and inspiring

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Chouinard is different- trying to copy him won’t work. But taking leaves from his book is totally doable. I really have been inspired by the holistic approach while i came first for the “revolutionary organisation of a company” - side of Patagonia !
As he said “I will never be an activist in the trenches- but I’ll dig dip in my pockets and I won’t just refuse to do bad. I commit on doing good! Thank you sir

Inspiring

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Bien écrit et une voix très agréable à écouter ! Des bons exemples pour agir pour l'environnement. J'ai toujours beaucoup aimé la marque Patagonia mais j'aime encore plus maintenant !

Très belle histoire et ça donne envie d' agir pour l'environnement

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