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The 22 Immutable Laws of Branding
- Lu par : David Drummond
- Durée : 8 h et 8 min
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The 22 Immutable Laws of Branding
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Description
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
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Ce que les auditeurs disent de The 22 Immutable Laws of Branding
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Dave Makes Things
- 07/09/2014
Good, but out of date
Would you recommend this book to a friend? Why or why not?
Maybe, only if they had no understanding of branding at all.
How would you have changed the story to make it more enjoyable?
Made some effort focusing toward small businesses. Almost ever single case study in the book is geared toward large corporations, but I highly doubt the core readership is made up of corporate CEOs and/or Brand Managers.
What about David Drummond’s performance did you like?
It was good, but I am tired of corporate book voice overs always sounding robotic.
Any additional comments?
This book is vastly out of date. Even the portion that relates to the internet is out of date, and I think many of the "laws" they present need to be looked at again, because they have been proven wrong by the success of smaller, more modern brands.
Also, some of the laws talked about outright conflict with each other. It's hard to know which way to turn with the ideas in this book because they seem to be incongruous.
6 personnes ont trouvé cela utile
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Global2 out of 5 stars
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Interprétation2 out of 5 stars
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Histoire2 out of 5 stars
- Justice Campbell
- 23/04/2018
Dated
Dated and out of touch with the market today. Very little useful information because of the book’s major focus in later chapters on the internet evolution from an early 2000s perspective when no one really knew what is going to happen and that situation is still persisting.
2 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire2 out of 5 stars
- Erick Torres
- 15/11/2016
outdated but strong core
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2 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire3 out of 5 stars
- Audible-US
- 01/03/2015
Indeed Immutable despite dated examples
What did you love best about The 22 Immutable Laws of Branding?
The insights are indeed invaluable.
How would you have changed the story to make it more enjoyable?
Examples are dated. An updated version would have been great.
What does David Drummond bring to the story that you wouldn’t experience if you just read the book?
He brings the book to life. I love his narration (what would you call it for non-fiction books?)...I started searching for books he read.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Yes, at times some anecdotes or examples did make me laugh!
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Topherwayne
- 30/03/2018
A little dated but great fundamentals
The content is a little dated "Yahoo is the giant for a reason" but the fundamentals are solid!
Who is Google?
Most of their predictions did well.
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire4 out of 5 stars
- Kalob Taulien
- 24/11/2017
Old but gold
The first 11 laws of branding are for physical brands and those are amazing. The last 11 are for internet brands and some of the info is quite dated. what was holding true in the early 2000s no longer applies, so take the last half of the book with a grain of salt. Still very good information through!
1 personne a trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Trevor
- 05/09/2017
A bit dated
some of the predictions are wildly incorrect, like search engines are going away and people won't watch video and movies on their phones.
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- "verysmartshopper"
- 26/06/2017
Great reading in 2017 but a little outdated
It's a great book and it will improve your perspective; it's a valuable read. However it's a little outdated in some of its examples. If you can overlook that then you will get a lot of value out of this book if you are a new student of branding or want to refresh on the core concepts.
1 personne a trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire4 out of 5 stars
- Farouq
- 15/06/2017
Some Laws Proven Wrong
This book was written quite some time ago, during the time that Yahoo was the dominant force of the internet. This gives us an advantage to see if some of the laws are really immutable laws or just theories
Some examples where they got it terribly wrong
1. Amazon should just stick to selling books
2. Apple should stop manufacturing both hardware and software. Just focus on 1
3. TV and internet will never be together
4. palm pilot + telephone + cd player will never become 1 single device
However, many of the laws indeed have been proven to stand the test of time
As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him
1 personne a trouvé cela utile
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Global1 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire2 out of 5 stars
- Brad Kostka
- 17/05/2017
doesn't hold up
don't buy. advice is dated and flat out wrong. Amazon shouldn't move Beyond books? Really?
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Anton Foerster
- 25/08/2017
Great summary and overview on Brandbuilding
The first part of the book shows a clear competence in Branding. It is great to have 11 laws that can guide especially start-up entrepreneurs in the process of branding their product. My recommendation is to skip the second part of the book and which is all about predicting the future 15 years ago. The authors made good reasoning but they might waste your time...better use your time to hear the first 11 laws twice...
1 personne a trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- M. S.
- 07/01/2022
Teilweise stark outdated - gewisse Basics trotzdem spannend
Spannend, welche Sichtweise damalige Experten auf die Digitalisierung und das Internet hatten….
Suchmaschinen würden an Relevanz abnehmen…
Amazon solle sich auf das reine Buchgeschäft fokussieren…
Apple sollte das Produktportfolio sehr schmal halten…
Abgesehen von diesen sehr überzeugend vorgetragenen extremen (falschen) Ansichten, beinhaltet dieses Buch jedoch gute basics, um sich dem Thema Branding anzunähern.
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Global3 out of 5 stars
- Amazon Kunde
- 14/02/2019
Part 1 is great. Part 2 is outdated
I can recommend part 1. Part is interesting insofar as you get to hear how people thought of the internet in 01/02 and how wrong they were. worth a listen
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Global3 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire3 out of 5 stars
- Lina
- 21/08/2018
Needs an update
The book starts with truly timeless laws of branding and the authors are very convincing. However, in the second part of the book - the immutable laws of internet branding - the content is outdated. Even though it is interesting (and sometimes funny) to hear what the authors thought 10 years ago about the internet and it's development, time has proven them incorrect in some of their most vehement declarations. Many of the company examples used as great leaders then have failed over time and some of their advice to companies has proven to be quite the oposite. The best example would be amazon - today the "everything store" and dominant player - should stick to selling books only according to the authors. Also, "convergence will never, ever happen and no one will ever want to have one device for internet, messages, TV or music". This was written in the same year as the Apple iPhone debute. Of course it is almost impossible to predict a case where a former bookseller (amazon) becomes a relevant producer in the movie industry... In order to keep the book relevant and not have these impossible predictions taint the fundamental laws of branding, an update should be done or the second part simply eliminated from the current version.
