Résultats lu par "David Drummond" dans Toutes les catégories

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

*Finalist for the Pulitzer Prize and the National Book Critics Circle Award* *A New York Times Notable Book* *Winner of the Texas Book Award and the Oklahoma Book Award* This New York Times bestseller and stunning historical account of the forty-year battle between Comanche Indians and white...

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

In a small fictional town on the Oregon coast there are love affairs and almost-love-affairs, mystery and hilarity, bears and tears, brawls and boats, a garrulous logger and a silent doctor, rain and pain, Irish immigrants and Salish stories, mud and laughter. There's a Department of Public Works that gives haircuts and counts insects, a policeman who is addicted to Puccini, a philosophizing crow, beer, and berries.

When John Huston died at 81 on August 28, 1987, America lost a towering figure in movie history. The director of such classic films as The Treasure of the Sierra Madre, The African Queen, The Maltese Falcon, Prizzi's Honor, and The Dead, John Huston evoked passionate responses from everyone he encountered. He was at the center of a dynasty, with three generations of Oscar winners (Walter, John and Anjelica).

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

Carlos Eire, popular professor and gifted writer, chronicles the 200-year era of the Renaissance and Reformation with particular attention to issues that persist as concerns in the present day. Eire connects the Protestant and Catholic Reformations in new and profound ways, and he demonstrates convincingly that this crucial turning point in history not only affected people long gone but continues to shape our world and define who we are today.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

ADHD causes more than just distractibility and restlessness. We avert tragedies by accurately identifying and treating adult ADHD, yet far too often we fail to recognize the condition. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. Through his political prominence, Mr. Trump nominated himself to be the poster child for adult ADHD. The President also showcases how we frequently ignore or mischaracterize even florid and daily ADHD-driven behaviors, particularly in individuals who also display other mental health conditions.

General Sherman's 1864 burning of Atlanta solidified his legacy as a ruthless leader. Yet Sherman proved far more complex than his legendary military tactics reveal. James Lee McDonough offers fresh insight into a man tormented by the fear that history would pass him by, who was plagued by personal debts, and who lived much of his life separated from his family.

The Accidental War has descriptive copy which is not yet available from the Publisher...

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.

In early May 2006, a young British climber named David Sharp lay dying near the top of Mount Everest while forty other climbers walked past him on their way to the summit. A week later, Lincoln Hall, a seasoned Australian climber, was left for dead near the same spot. Hall's death was reported around the world, but the next day he was found alive after spending the night on the upper mountain with no food and no shelter.

From June 1967 to June 1968, Tom Johnson accumulated an astonishing 1,600 flying hours piloting the UH-1 "Iroquois" - better known as the "Huey" - as part of the famous First Air Cavalry Division. His battalion was one of the most decorated units of the Vietnam War, and helped redefine modern warfare. Johnson's riveting memoir takes us into key battles and rescue missions, including those for Hue and Khe Sanh. In harrowing detail, he tells of being shot down in the battle of A Shau Valley, of surviving enemy attacks during the Tet Offensive, and of a death-defying nighttime river rescue.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.