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Actionable Gamification

Beyond Points, Badges, and Leaderboards
Lu par : Scott R. Smith
Durée : 12 h et 29 min
4 out of 5 stars (2 notations)
Prix : 23,93 €
9,95 € / mois après 30 jours. Résiliable à tout moment.

Description

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

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Notations

Global

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Histoire

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Il n'y a pas encore de critique disponible pour ce titre.
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  • Global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Mark
  • 06/04/2018

Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

3 sur 3 personne(s) ont trouvé cet avis utile.

  • Global
    2 out of 5 stars
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    5 out of 5 stars
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    2 out of 5 stars
  • Abel
  • 07/09/2017

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

11 sur 13 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Arel Avellino
  • 14/07/2017

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

5 sur 6 personne(s) ont trouvé cet avis utile.

  • Global
    1 out of 5 stars
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    1 out of 5 stars
  • sharon d o'connor
  • 30/06/2017

Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

3 sur 4 personne(s) ont trouvé cet avis utile.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Amazon Customer
  • 21/05/2019

An excellent, thoughtful contribution to society

Author clearly explains tools used to design games, social contexts, websites, apps and more in ways to enhance positive outcomes. And various pitfalls. Highly recommend for anyone in a leadership or creative capacity.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Utilisateur anonyme
  • 18/03/2019

very long but good book!

I love the framework. I love the methodology. the book is so long but good.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
  • adrian
  • 28/02/2019

gamification tips

muy buen set se reglas y guías de gamification, grandes ejemplos muy reconocibles y fáciles de ubicar

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Jarod
  • 22/02/2019

very thorough yet enjoyable, easy to understand

this was a great introductory book about gamification for those who aren't necessarily gamers. it applies gamification to life

  • Global
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
  • Martin Thorsen Ranang
  • 17/02/2019

Great Overview

The book gives a nice overview of different gamification mechanisms and what phycological and behavioral aspects make them work. The author has developed his own framework, called Octalysis, for designing and reasoning about gamification and human-centered design in products. While the framework has its pros, the way the author forces everything to be viewed in the Octalysis perspective, with different numerical IDs for rules and levels of insight (Octalysis rule #57, Octalysis level 3, etc.) makes it feel partly like a TV shop product that desperately wants to create a following, like “the school of Octalysis” or something. This nagging and forced repetition of “Octalysis” gives me the feeling that it is more important for the author to create a customer-based following separated from other research on gamification and human-centered design, and to promote the Octalysis product, than it is to spread his actual insights about the matter. That being said, Yu-Kai Chou's seems to have a good overview of, and much knowledge about, gamification and human-centered design.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Derek
  • 08/01/2019

Makes sense to me!

Great narration made it easy to listen and understand. Seems like a sound theory and is at least a great way to broaden your human motivations insights. Probably will need another listen through to take notes because there's a lot of information.

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  • Global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars
  • Anonymer Hörer
  • 28/11/2018

this book is a game changer!

Yu-Kai manages to give very useful examples and explains a framework called octalysis with which you can manage to design products, workplaces, marketing and education focused on the human users. it's an eye opener, and I am 100% sure, when used well this technique can help to make significant change in lives! I listened to the audiobook while sometimes reading the ebook, and constantly made notes and summaries off the learnings of every chapter. though it didn't feel like working through but more like doing what I actually unknowingly wanted to do for a very very long time. of course, with me it met a gamification enthusiast so I got hooked after the first few sentences. although it seems unbelievable to me, as a StarCraft veteran, that someone who excessivly played Diablo 2, could come up with such a genius framework ;)

  • Global
    5 out of 5 stars
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  • Ralph W.
  • 17/08/2018

Very inspiring book.

Never was an avid Computer gamer, but this Octalysis framework provides great insights into human morivation.

  • Global
    5 out of 5 stars
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    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • thomas h.
  • 09/08/2017

Very valuable for me

This book shows clearly what motivates people for actions. You'll not find clear instructions how to engage. Behaviours are shifting anyway. But you will find all elements you need to start with gamification. Even for people with more experienced gamification as me it's very useful and the framework helps to bundle the techniques.

0 sur 1 personne(s) ont trouvé cet avis utile.