Résultats de "Nicola Yoon" dans Toutes les catégories

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

AN INSTANT #1 NEW YORK TIMES BESTSELLER "A charming, wholehearted love story that's sure to make readers swoon."—Entertainment Weekly "Nicola Yoon writes from the heart in this beautiful love story."—Good Morning America “It’s like an emotional gut punch—so beautiful and also...

This innovative, heartfelt debut novel tells the story of a girl who's literally allergic to the outside world. When a new family moves in next door, she begins a complicated romance that challenges everything she's ever known.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Trapped at a luxurious resort off the coast of Florida, a group of elite teens are about to have a spring break they will never forget . . . but not all of them are coming home. The star-studded team of authors behind New York Times bestsellers Blackout and Whiteout returns with a thriller full...

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Ein neuer Liebesroman von Nr.-1-New-York-Times-Bestsellerautorin Nicola Yoon ("Du neben mir und zwischen uns die ganze Welt"). Evie glaubt nicht mehr an die Liebe. Erst recht nicht, als etwas Unfassbares geschieht - sie kann plötzlich die Zukunft von Liebespaaren voraussehen: Alle Liebesgeschichten enden mit einem gebrochenen Herzen. Evie versucht noch, mit ihrer seltsamen Gabe zurechtzukommen, als sie bei einem Tanzkurs auf Xavier, genannt X, trifft.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Madelines liv ligner ikke nogen andens: "Min sygdom er lige så sjælden, som den er berømt. Jeg er dybest set allergisk over for verden. Jeg har ikke været uden for huset i 17 år. De eneste mennesker, jeg nogensinde ser, er min mor og min sygeplejerske." Alt det ændrer sig, da Olly flytter ind ved siden af. De mailer til hinanden, og da det ikke længere er nok, får han lov at besøge hende. På kort tid forelsker de sig hovedkulds i hinanden. Pludselig er verden inde i boblen ikke længere nok for Madeline - men at bevæge sig uden for den er livsfarligt ...

2022 Audie Award Winner! Six critically acclaimed, bestselling, and award-winning authors bring the glowing warmth and electricity of Black teens in love to this charming, hilarious, and heartwarming novel that shines a bright light through the dark. This full-cast audio edition is performed by...

New York, una festa a Brooklyn in un'afosa notte d'estate, un blackout: mentre l'intera città piomba nel buio e nel caos, un'energia diversa comincia a brillare… Un primo incontro. L'amicizia di una vita. Ex fidanzati. E forse l'inizio di qualcosa di nuovo. Quando si spengono le luci, le persone rivelano le loro verità nascoste. Nascono nuovi amori, alcune amicizie si trasformano in qualcos'altro, e nuove possibilità si spalancano davanti a noi.