Résultats de "Nicola Yoon" dans Toutes les catégories

Ma maladie est aussi rare que célèbre, mais vous la connaissez sans doute sous le nom de "maladie de l'enfant-bulle". En gros, je suis allergique au monde. Je viens d'avoir dix-huit ans, et je n'ai jamais mis un pied dehors. Un jour, un camion de déménagement arrive. Je regarde par la fenêtre et je le vois. Le fils des nouveaux voisins est grand, mince et habillé tout en noir. Il remarque que je l'observe, et nos yeux se croisent pour la première fois.

#1 NEW YORK TIMES BESTSELLER NATIONAL BOOK AWARD FINALIST NOW A MAJOR MOTION PICTURE An all-encompassing, whirlwind romance that’s “beautifully crafted” (People) and “full of intelligence, understanding and hope” (Los Angeles Times) ONE OF THE BEST BOOKS OF THE YEAR: The...

This innovative, heartfelt debut novel tells the story of a girl who's literally allergic to the outside world. When a new family moves in next door, she begins a complicated romance that challenges everything she's ever known.

AN INSTANT #1 NEW YORK TIMES BESTSELLER "A charming, wholehearted love story that's sure to make readers swoon."—Entertainment Weekly "Nicola Yoon writes from the heart in this beautiful love story."—Good Morning America “It’s like an emotional gut punch—so beautiful and also...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Whether or not you believe in fate, or luck, or love at first sight, every romance has to start somewhere. MEET CUTE is an anthology of original short stories featuring tales of "how they first met" from some of today's most popular YA authors. Listeners will experience Nina LaCour's beautifully...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Trapped at a luxurious resort off the coast of Florida, a group of elite teens are about to have a spring break they will never forget . . . but not all of them are coming home. The star-studded team of authors behind New York Times bestsellers Blackout and Whiteout returns with a thriller full...

New York, una festa a Brooklyn in un'afosa notte d'estate, un blackout: mentre l'intera città piomba nel buio e nel caos, un'energia diversa comincia a brillare… Un primo incontro. L'amicizia di una vita. Ex fidanzati. E forse l'inizio di qualcosa di nuovo. Quando si spengono le luci, le persone rivelano le loro verità nascoste. Nascono nuovi amori, alcune amicizie si trasformano in qualcos'altro, e nuove possibilità si spalancano davanti a noi.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.