Eddie Yoon

Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year....

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference)....

Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....

The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives....

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business....

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....