Results by "Nicole Yoon" in All categories

Ma maladie est aussi rare que célèbre, mais vous la connaissez sans doute sous le nom de "maladie de l'enfant-bulle". En gros, je suis allergique au monde. Je viens d'avoir dix-huit ans, et je n'ai jamais mis un pied dehors. Un jour, un camion de déménagement arrive. Je regarde par la fenêtre et je le vois. Le fils des nouveaux voisins est grand, mince et habillé tout en noir. Il remarque que je l'observe, et nos yeux se croisent pour la première fois.

This innovative, heartfelt debut novel tells the story of a girl who's literally allergic to the outside world. When a new family moves in next door, she begins a complicated romance that challenges everything she's ever known.

#1 NEW YORK TIMES BESTSELLER NATIONAL BOOK AWARD FINALIST NOW A MAJOR MOTION PICTURE An all-encompassing, whirlwind romance that’s “beautifully crafted” (People) and “full of intelligence, understanding and hope” (Los Angeles Times) ONE OF THE BEST BOOKS OF THE YEAR: The...

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

You’ve got your whole life ahead of you. Now what? In this collection of six coming-of-age stories, New York Times bestselling authors explore all-too-relatable angst, self-discovery, and first love during those messy, in-between years when possibility and risk intertwine. We’ve all been...

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Seis autoras extraordinárias. Seis histórias de amor entrelaçadas. Uma noite que tinha tudo para ser um desastre — mas acaba sendo brilhante. Uma onda de calor causa um apagão em Nova York. Multidões se formam nas ruas, o metrô para de funcionar e o trânsito fica congestionado. Conforme...

Historien om en pige, en dreng og universet. Natasha: Jeg er en pige, der tror på videnskab og fakta. Ikke skæbnen. Eller drømme, der ikke går i opfyldelse. Jeg er helt klart ikke typen, der møder en sød fyr midt på gaden i New York og bliver forelsket. Ikke når min familie er tolv timer...

AN INSTANT #1 NEW YORK TIMES BESTSELLER "A charming, wholehearted love story that's sure to make readers swoon."—Entertainment Weekly "Nicola Yoon writes from the heart in this beautiful love story."—Good Morning America “It’s like an emotional gut punch—so beautiful and also...

Whether or not you believe in fate, or luck, or love at first sight, every romance has to start somewhere. MEET CUTE is an anthology of original short stories featuring tales of "how they first met" from some of today's most popular YA authors. Listeners will experience Nina LaCour's beautifully...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Quando Jasmyn e King decidem se mudar com o filho para Liberdade – uma comunidade utópica planejada só para negros –, seu desejo é viver em paz entre pessoas com os mesmos ideais. King logo se adapta ao novo ambiente, em especial ao luxuoso Centro de Bem-Estar, mas Jasmyn tem dificuldade. Ela esperava conhecer ativistas e defensores da igualdade entre negros e brancos, da luta contra o racismo, mas só encontra moradores mais preocupados com suas sessões de spa do que com os problemas sociais.

'Your bookclub will be discussing this one for DAYS'-Jodi Picoult, author of SMALL GREAT THINGS Get Out meets The Stepford Wives in #1 New York Times best-selling author Nicola Yoon's first adult novel. When Jasmyn Williams and her husband King realise they're expecting their second child, they...

An endlessly provocative thriller of race and privilege set in an all-Black gated community from #1 New York Times best-selling author Nicola Yoon "Brilliant...Your book club will be discussing this one for DAYS.”—Jodi Picoult When Jasmyn and King Williams move their family to the planned...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.