Couverture de Martin Cooper: The Purpose of Technology

Martin Cooper: The Purpose of Technology

The Father of the Cell Phone on Making Technology More Efficient and Accessible for All

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Martin Cooper: The Purpose of Technology

De : Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead
Lu par : Jason DeFillippo
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À propos de ce contenu audio

In 1973, Martin Cooper invented the cell phone.

How?

  • He started with a problem (the Chicago police needed an alternative to bulky two-way radios)
  • He synchronized the magic triangle (product, company, and category design)
  • He executed a lightning strike (a publicized call to his top competitor)

And he won the category.

In this mini-book you will learn:

  • How Martin Cooper led the creation of the world’s first cell phone at Motorola—and made the first publicized call on it.
  • The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
  • The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
  • The three major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
  • Sage advice for Category Designers who dream to change the world with technology.

Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Category Pirates (P)2022 Category Pirates
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