Titres dans Marketing et ventes

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

Bienvenue dans Les Médias Sociaux en Affaires, le podcast qui t’aide à tirer le meilleur parti des réseaux sociaux, du podcasting et de la création de contenu pour faire décoller ton projet ou ton entreprise. Je suis Amélie Delobel, passionnée de communication digitale et experte en stratégie numérique. J’ai créé ce podcast pour toi, l’entrepreneur qui cherche à naviguer plus sereinement dans l’univers des médias sociaux. Chaque semaine, je te partage des conseils pratiques, des astuces concrètes et des idées inspirantes pour que tu puisses utiliser les réseaux sociaux ...

Plongez dans l'univers Amazon FBA , du e-commerce et des Marketplaces. Interviews d'experts, partageant stratégies et astuces pour booster vos ventes. Animé par Jérôme Scat, expert Amazon depuis 2016, cockpitLAB est le Podcast à écouter pour propulser votre business E-commerce 🚀 #AmazonFBA #AmazonKDP #AmazonMERCH #SEO #NoCode #Shopify #Dropshipping #Business #Wordpress Rejoignez-nous pour des conseils exclusifs et découvrez notre formation Amazon FBA IMPACT, Vendre plus et mieux sur Amazon FBA et les marketplaces Abonnez-vous et propulsez votre business E-commerce dans la ...

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

Become the sustaining resource as a sales professional or entrepreneur in today's tough competitive market. The way people buy may change, the way people sell only gets better. Discover the proven principles from 45 best-selling courses from the extensive Nightingale Conant library. In this new program, Sales Revelation, the ultimate collection of Nightingale Conant's best-selling sales and business leaders shares 33 select 20-minute topics with over 11 hours edited into an easy-to-use format.

The Motivation Manifesto is a pulsing, articulate, ferocious call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom. We desire the grand liberties of choice - time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom.

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Le podcast qui vous livre les secrets pour mieux vendre, en moins de 5 minutes. La vente c'est la vie ! C'est une activité que tout le monde pratique, tout le temps. L'objectif de la Voix de la Vente est que chacun s'approprie ses histoires pour en tirer son propre enseignement. Retrouvez une nouvelle histoire chaque semaine , racontée de façon décalée ! Podcast créé par François Rolin. Linkedin : https://www.linkedin.com/in/francois-rolin/ Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

The AdShot Media Podcast is your no-fluff guide to Google Ads, digital marketing, entrepreneurship, and building a global agency from scratch. Hosted by Ankit Shrivastava, founder of AdShot Media (USA LLC), this show breaks down real strategies, client case studies, agency lessons, and personal growth insights that actually move the needle. Whether you're a founder, marketer, or someone building their own path — this podcast gives you insights you won’t find anywhere else. New episodes weekly.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.