Résultats pour "Propaganda" dans Toutes les catégories

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

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First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

We live in a world of influence operations run amok, a world of dark ads, psy-ops, hacks, bots, soft facts, ISIS, Putin, trolls, Trump. We've lost not only our sense of peace and democracy - but our sense of what those words even mean. As Peter Pomerantsev seeks to make sense of the disinformation age, he meets Twitter revolutionaries and pop-up populists, 'behavioural change' salesmen, Jihadi fan-boys, Identitarians, truth cops and much more.

Die Natur der Propaganda besteht nach dem großen Philosophen Jacqes Ellul in der Anpassung des Individuums an eine Gesellschaft, die darauf abzielt, das Individuum dienstbar und konform zu machen. Mit der Logik, die ein großartiges Instrument des französischen Denkens ist, versucht Ellul...

A revelatory account of how words and actions combined to destroy Britain's colonial rule and secure Washington's American victory The American Revolution was not only fought on bloody battlefields, it was waged with the ink of pen and print. George Goodwin shows how the leaders of the American...

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

Ein Mann im Inneren des Krieges 1944: John Glueck ist im Krieg. Vor kurzem noch war er Student in New York, voller Liebe zur deutschen Kultur seiner Vorfahren. Dann, als Offizier der Propaganda-Abteilung der U. S. Army, traf er in Frankreich sein Idol Ernest Hemingway. Für ihn zieht Glueck in den scheinbar unbedeutenden, doch von der Wehrmacht eisern verteidigten Hürtgenwald in der Eifel. Er entdeckt das Geheimnis des Waldes, als eine der größten Katastrophen des Zweiten Weltkrieges beginnt: die "Allerseelenschlacht" mit über 15 000 Toten.

Wissen Sie, was Propaganda ist? Haben Sie in Ihrem täglichen Leben Beispiele dafür gesehen? Denken Sie an die Werbung, die Sie täglich sehen. Werden darin emotionale Anreize, Angstappelle oder prominente Befürworter eingesetzt? Auffällige Werbeslogans von einem bekannten Sportartikelhersteller oder einer Fastfood-Kette oder emotionale Appelle in Autowerbung mit Bildern glücklicher Familien sind nur einige Beispiele dafür, wie Propaganda eingesetzt wird, um unsere Gedanken und Gefühle zu manipulieren.

Le pionnier du podcast francophone lance un nouveau rendez-vous autour des personnages clés, des événements marquants des techniques et de l’actualité récente de la propagande. #Manipulation #Com Pol #Relations Publiques #Pub #Communication #Fake News Ce nouveau rendez-vous accueille un invité par épisode. #Universitaire #Chercheur #Journaliste #Auteur Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

“Naeymi's mesmerizing narration takes listeners into the heart-stopping intrigue and action of nations at war and into the souls of women with cool demeanors and spines of steel.” —AudioFile The incredible untold story of four women who spun the web of deception that helped win World War...

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

Ein Mann im Inneren des Krieges. 1944: John Glueck ist im Krieg. Vor kurzem noch war er Student in New York, voller Liebe zur deutschen Kultur seiner Vorfahren. Dann, als Offizier der Propaganda- Abteilung der U. S. Army, traf er in Frankreich sein Idol Ernest Hemingway. Für ihn zieht Glueck in den scheinbar unbedeutenden, doch von der Wehrmacht eisern verteidigten Hürtgenwald in der Eifel. Er entdeckt das Geheimnis des Waldes, als eine der größten Katastrophen des Zweiten Weltkrieges beginnt: die "Allerseelenschlacht" mit über 15 000 Toten.

A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one-year anniversary of the Trump presidency. 

This is the incredible untold story of four women who helped win World War II by generating a wave of black propaganda. Betty MacDonald was a 28-year-old reporter from Hawaii. Zuzka Lauwers grew up in a tiny Czechoslovakian village and knew five languages by the time she was 21. Jane...

“Not All Propaganda is Art” unravels the gripping tale of three iconic writers—Richard Wright, Dwight Macdonald, and Kenneth Tynan—who became entangled in the covert battles of the Cultural Cold War in the late 1950s. As the boundaries between art and influence blurred, these pivotal figures served as both collaborators and targets of American, British, and French security agencies, ensnared in a high-stakes propaganda war over fiercely contested ideas such as the critique of mass culture and the power of politically engaged art—debates that still resonate.

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.