Résultats pour "Propaganda" dans Toutes les catégories

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Ha introdotto la presenza delle masse nella storia, la nozione di opinione pubblica e la produzione del consenso, aprendo la strada alla psicologia sociale e diventando un riferimento per la sociologia della comunicazione. Alla base, un'intuizione geniale: la logica dei comportamenti collettivi è totalmente diversa dalla psicologia individuale. Le folle sono una forza distruttiva, priva di visione d'insieme e indisciplinata, quindi facilmente orientabile.

“Not All Propaganda is Art” unravels the gripping tale of three iconic writers—Richard Wright, Dwight Macdonald, and Kenneth Tynan—who became entangled in the covert battles of the Cultural Cold War in the late 1950s. As the boundaries between art and influence blurred, these pivotal figures served as both collaborators and targets of American, British, and French security agencies, ensnared in a high-stakes propaganda war over fiercely contested ideas such as the critique of mass culture and the power of politically engaged art—debates that still resonate.

Wissen Sie, was Propaganda ist? Haben Sie in Ihrem täglichen Leben Beispiele dafür gesehen? Denken Sie an die Werbung, die Sie täglich sehen. Werden darin emotionale Anreize, Angstappelle oder prominente Befürworter eingesetzt? Auffällige Werbeslogans von einem bekannten Sportartikelhersteller oder einer Fastfood-Kette oder emotionale Appelle in Autowerbung mit Bildern glücklicher Familien sind nur einige Beispiele dafür, wie Propaganda eingesetzt wird, um unsere Gedanken und Gefühle zu manipulieren.

Die Natur der Propaganda besteht nach dem großen Philosophen Jacqes Ellul in der Anpassung des Individuums an eine Gesellschaft, die darauf abzielt, das Individuum dienstbar und konform zu machen.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

A former CIA analyst draws on his experience combatting jihadi terror movements and the history of totalitarian regimes to show how citizens lose touch with reality. Some of history’s greatest empires have devolved into genocidal lunacy—often with shocking compliance from their own people...

From the counting halls of inner-city Birmingham to the trading floors of Wall Street, from the Heritage Foundation war room to the algorithmic outrage machines of social media, Liam Byrne exposes the forces propelling the populist surge – and reveals how to stop it. Drawing on original polling of thousands of voters, interviews with leading thinkers, and on-the-ground reporting across Britain, Europe and America, Byrne decodes the populist playbook. He reveals populism's five tribes, showing which voters can still be won back.

Jacques Mesrine, Pablo Escobar ou Al Capone... Ces noms, que nous connaissons tous, sont devenus des figures mythiques du grand banditisme du 20ème siècle, réinventées à l’envie par la culture populaire. Mais qui a déjà entendu parler de Sandra Avila Beltran, de Christopher “Dudus” Coke ou de William Da Silva Lima ? Des montagnes du Sinaloa aux favelas de Rio, des bas-fonds de Los Angeles jusqu’aux ghettos de Kingston, JoeyStarr vous emmène dans les coins les plus dangereux du monde pour vous raconter, les destins de ces bandits hors normes qui croisent aussi celui de notre ...

Brought to you by Penguin. Every time we eat, we have the power to radically transform the world we live in. Our choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Ein Mann im Inneren des Krieges. 1944: John Glueck ist im Krieg. Vor kurzem noch war er Student in New York, voller Liebe zur deutschen Kultur seiner Vorfahren. Dann, als Offizier der Propaganda- Abteilung der U. S. Army, traf er in Frankreich sein Idol Ernest Hemingway. Für ihn zieht Glueck in den scheinbar unbedeutenden, doch von der Wehrmacht eisern verteidigten Hürtgenwald in der Eifel. Er entdeckt das Geheimnis des Waldes, als eine der größten Katastrophen des Zweiten Weltkrieges beginnt: die "Allerseelenschlacht" mit über 15 000 Toten.

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

Quizás sea en política donde el desarrollo de este fenómeno asentado en la última década en Occidente resulta más llamativo. Una representante pública entiende la destrucción de las infraviviendas de las personas sin hogar como un acto autopromocional. Otra aumenta su aceptación popular tras calificar de «mantenidos subvencionados» a los desfavorecidos afectados por una pandemia. Un alcalde se jacta de que no hará nada en absoluto por aquellos estudiantes y trabajadores que no pueden acceder a una vivienda digna en la ciudad que él gestiona.

In a world inundated with information, we find ourselves navigating a landscape where the lines between truth and deception are often blurred. Every headline, post, and conversation carries the potential to inform or mislead, to unite or divide. The power of propaganda is not just in its ability to distort facts, but in its capacity to shape perspectives, manipulate emotions, and influence actions, often without our awareness. This book, Propaganda: How Deception Divides and Truth Unites, is an exploration of this subtle yet pervasive force.