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When information is a weapon, everyone is at war.
We live in a world of influence operations run amok, a world of dark ads, psy-ops, hacks, bots, soft facts, ISIS, Putin, trolls, Trump. We've lost not only our sense of peace and democracy - but our sense of what those words even mean.
As Peter Pomerantsev seeks to make sense of the disinformation age, he meets Twitter revolutionaries and pop-up populists, 'behavioural change' salesmen, Jihadi fan-boys, Identitarians, truth cops and much more.
Forty years after his dissident parents were pursued by the KGB, he finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia - but the answers he finds there are surprising. Part reportage, part intellectual adventure, This is Not Propaganda is a Pynchon-like exploration of how we can reimagine our politics and ourselves in a time where truth has been turned topsy-turvy.
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A true masterpiece, engaging and insightful
This is a very deep and insightful analysis on topics such as narrative, information, world politics and human identity. And it is written in a way that makes it just a great piece of literature, engaging on so many levels.