Propaganda
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Propaganda
Acheter pour 13,42 €
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Lu par :
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Jeffrey Ito
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De :
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Edward Bernays
"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.
This timeless book is a must-listen for anyone interested in media, communication, marketing, or the psychology of influence. Its relevance in today's world of mass communication, social media, and political campaigns makes it as thought-provoking now as it was nearly a century ago.
Discover the strategies behind shaping public perception—get your copy of this essential classic today!
©2025 Edward Bernays (P)2025 Edward Bernays