Résultats lu par "Jonathan Todd Ross" dans Toutes les catégories

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change - as long as the game is never allowed to come to an end.

In Raising Human Beings, the renowned child psychologist and New York Times best-selling author of Lost at School and The Explosive Child explains how to cultivate a better parent-child relationship while also nurturing empathy, honesty, resilience, and independence.

First, the bad news: An ancient evil - you know, your standard consume-all-life-in-the-galaxy deal - is about to be unleashed. The good news? Squad 312 is standing by to save the day. They've just got to take care of a few small distractions first. Like the clan of gremps who'd like to rearrange their favorite faces. And the cadre of illegit GIA agents with creepy flowers where their eyes used to be, who'll stop at nothing to get their hands on Auri. Then there's Kal's long-lost sister, who's not exactly happy to see her baby brother and has a Syldrathi army at her back.

In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

From the best-selling author of the essential new 2019 book on animal agriculture and climate crisis: We are the Weather. Discover Jonathan Safran Foer's eye-opening and life-changing account of the meat we eat. Eating Animals is the most original and urgent book on the subject of food written this century. It will change the way you think and change the way you eat. For good. Whether you're flirting with veganuary, trying to cut back on animal consumption, or a lifelong meat eater, you need to listen to this book.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.  

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

The year is 2380, and the graduating cadets of Aurora Academy are being assigned their first missions. Star pupil Tyler Jones is ready to recruit the squad of his dreams, but his own boneheaded heroism sees him stuck with the dregs nobody else in the academy would touch....

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.

The first book by New England Patriots quarterback Tom Brady - the five-time Super Bowl champion who is still reaching unimaginable heights of excellence at 39 years old - a deeply practical "athlete's bible" that reveals Brady's revolutionary approach to sustained peak performance for athletes of all kinds and all ages.

In his long-awaited book, Rewilding, Kripalu director Micah Mortali brings together yoga, mindfulness, wilderness training, and ancestral skills to create a unique guide for reigniting your primal energy - your undomesticated true self - and deepening your connection with the living earth. For hundreds of thousands of years, humans lived intimately with the earth. We were in the wild and of the wild. Today, we live mostly urban lives - and our vital wildness has gone dormant.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. 

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

People Skills is a communication-skills handbook that can help you eliminate these and other communication problems. Author Robert Bolton describes the twelve most common communication barriers, showing how these "roadblocks" damage relationships by increasing defensiveness, aggressiveness, or dependency. He explains how to acquire the ability to listen, assert yourself, resolve conflicts, and work out problems with others. These are skills that will help you communicate calmly, even in stressful emotionally charged situations.