Résultats lu par "Jonathan Todd Ross" dans Toutes les catégories

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change - as long as the game is never allowed to come to an end.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

From the best-selling author of the essential new 2019 book on animal agriculture and climate crisis: We are the Weather. Discover Jonathan Safran Foer's eye-opening and life-changing account of the meat we eat. Eating Animals is the most original and urgent book on the subject of food written this century. It will change the way you think and change the way you eat. For good. Whether you're flirting with veganuary, trying to cut back on animal consumption, or a lifelong meat eater, you need to listen to this book.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Since the turn of the century, a generation has come of age knowing only war, recession, political gridlock, racial hostility, and a simmering fear of environmental calamity. In the country’s forgotten pockets, where industry long ago fled, where foreclosures, Walmarts, and opiates riddle the land, death rates for rural whites have skyrocketed, fueled by suicide, addiction, and a rampant sense of marginalization and disillusionment. This is the world the characters in Stephen Markley’s brilliant debut novel, Ohio, inherit. This is New Canaan.

In this new edition of The TB12 Method, Tom Brady further explains and details the revolutionary training, conditioning, and wellness system that has kept him atop the NFL at an age when most players are deep into retirement. Brady - along with the expert Body Coaches at TB12, the performance lifestyle brand he cofounded in 2013 with Alex Guerrero - explain the principles and philosophies of pliability, a paradigm-shifting fitness concept that focuses on a more natural, healthier way of exercising, training, and living.

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

 The Sprout Book is a transformative plan to empower listeners to embark on a plant-based way of eating that’s low-cost and accessible. With a foreword by Joel Fuhrman, MD, this book introduces sprouts, one of the most nutritious sustainable foods on earth, by adding a few dishes to a diet and then shifting into a raw, whole foods plant-based diet. 

Teado is a Changer, a shape-shifting military asset trained to win wars. His platoon has been stationed in the Bavares high plains for years, stranded. As they ration supplies and scan the airwaves for news, any news, their numbers dwindle. He's not sure how much time they have left. Desperate and starving, armed with aging, faulty equipment, the team jumps at the chance for a risky resupply mission, even if it means not all of them might come back. What they discover could change the course of the war.

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

How did species wind up where they are today? Scientists have long conjectured that plants and animals dispersed throughout the world by drifting on large landmasses as they broke up, but in The Monkey’s Voyage, biologist Alan de Queiroz offers a radical new theory that displaces this passive view.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.  

Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably.

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

The year is 2380, and the graduating cadets of Aurora Academy are being assigned their first missions. Star pupil Tyler Jones is ready to recruit the squad of his dreams, but his own boneheaded heroism sees him stuck with the dregs nobody else in the academy would touch....

The Human Superorganism makes a sweeping, paradigm-shifting argument. It demolishes two fundamental beliefs that have blinkered all medical thinking until very recently: 1) humans are better off as pure organisms free of foreign microbes; and 2) the human genome is the key to future medical advances. The microorganisms that we have sought to eliminate have been there for centuries, supporting our ancestors.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.