Résultats lu par "Jonathan Todd Ross" dans Toutes les catégories

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably.

The year is 2380, and the graduating cadets of Aurora Academy are being assigned their first missions. Star pupil Tyler Jones is ready to recruit the squad of his dreams, but his own boneheaded heroism sees him stuck with the dregs nobody else in the academy would touch....

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change - as long as the game is never allowed to come to an end.

For millennia, humans have used one simple method to solve problems. Whether it's planting crops, building skyscrapers, developing photographs, or designing the first microchip, all creators follow the same steps to engineer progress. But this powerful method, the "engineering method", is an all but hidden process that few of us have heard of—let alone understand—but that influences every aspect of our lives.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

When award-winning economist Emily Oster was a mom-to-be herself, she evaluated the data behind the accepted rules of pregnancy, and discovered that most are often misguided and some are just flat-out wrong. Debunking myths and explaining everything from the real effects of caffeine to the surprising dangers of gardening, Expecting Better is the book for every pregnant woman who wants to enjoy a healthy and relaxed pregnancy.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

From the best-selling author of the essential new 2019 book on animal agriculture and climate crisis: We are the Weather. Discover Jonathan Safran Foer's eye-opening and life-changing account of the meat we eat. Eating Animals is the most original and urgent book on the subject of food written this century. It will change the way you think and change the way you eat. For good. Whether you're flirting with veganuary, trying to cut back on animal consumption, or a lifelong meat eater, you need to listen to this book.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

Dr. David Grand presents the next leap forward in psychological care. Dr. Grand combines the strengths of brain-based and talk therapies into a powerful technique he calls Brainspotting. In Brainspotting, Dr. Grand reveals the key insight that allowed him to develop this revolutionary therapeutic tool: that where we look reveals critical information about what's going on in our brain.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. 

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.

The first authoritative biography of film legend Bruce Lee, who made martial arts a global phenomenon, bridged the divide between Eastern and Western cultures, and smashed long-held stereotypes of Asians and Asian Americans. Forty-five years after Bruce Lee’s sudden death at age 32, journalist and best-selling author Matthew Polly has written the definitive account of Lee’s life. It’s also one of the only accounts; incredibly, there has never been an authoritative biography of Lee.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality. 

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze - remember when it seemed plausible that IBM's Watson could cure cancer? - to explain how businesses can put artificial intelligence to work now, in the real world.

It's a signal paradox of our times that we live in an information society but do not know how it works. And without understanding how our information is stored, used and protected, we are vulnerable to having it exploited. In Fancy Bear Goes Phishing, Scott Shapiro exposes the secrets of the digital age. With lucidity and wit, he establishes that cybercrime has less to do with defective programming than with the faulty wiring of our psyches and society. And because hacking is a human story, he tells the fascinating tales of perpetrators.