Résultats de "W. Chan Kim" dans Toutes les catégories

Échappez à l’hyper-concurrence et créez des marchés inexplorés pour une croissance exponentielle. « Cap sur l’Océan Bleu : au-delà de la concurrence », le bestseller n°1 du New York Times et du Wall Street Journal, est la suite indispensable du succès mondial « Stratégie Océan...

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

In this perennial bestseller, recognized as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors...

NEW YORK TIMESBESTSELLER #1 WALL STREET JOURNALBESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. "Groundbreaking." ―Daniel H. Pink, New York Times...

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim...

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Der Wall-Street-Journal-Bestseller! Über 3,5 Millionen verkaufte Exemplare weltweit. cDieses Buch ist ein globales Phänomen. Es wurde in 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Die meisten Unternehmen liefern sich erbitterte Kämpfe mit ihren Konkurrenten - um Kunden, Wettbewerbsvorteile und Marktanteile. Und trotzdem wird es für sie immer schwieriger, nachhaltig profitables Wachstum zu erreichen.

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim...

Il concetto di "distruzione creatrice" - coniato da Joseph Schumpeter per indicare quel "processo di mutazione industriale che rivoluziona incessantemente dall'interno la struttura economica, distruggendo incessantemente quella vecchia, creandone incessantemente una nuova" - domina da decenni la teoria e la pratica dell'innovazione, al punto da essere spesso considerato l'unico tipo di progresso possibile per un'impresa. Tuttavia, quest'approccio impone un costo pesante: alle aziende che ne restano escluse, ma anche alla società in termini di posti di lavoro persi e del conseguente disagio sociale.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Esse livro está repleto de exemplos reais e inspiradores de como líderes em diversos setores e organizações deixaram oceanos vermelhos de competição acirrada e passaram para amplos oceanos azuis em novos mercados aplicando o processo e as ferramentas apresentados aqui. Os autores mostram, passo a passo, como construir a confiança em sua equipe para alcançar e aproveitar o novo crescimento.

Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu?

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Océano Azul, océano rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Harvard Business Review», que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia.