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  • Blue Ocean Strategy, Expanded Edition

  • How to Create Uncontested Market Space and Make the Competition Irrelevant
  • De : W. Chan Kim, Renee Mauborgne
  • Lu par : Roger Wayne
  • Durée : 8 h et 43 min
  • 5,0 out of 5 stars (1 notation)

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Blue Ocean Strategy, Expanded Edition

De : W. Chan Kim,Renee Mauborgne
Lu par : Roger Wayne
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    Description

    In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

    Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

    ©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

    Ce que les auditeurs disent de Blue Ocean Strategy, Expanded Edition

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
    Global
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    • Global
      5 out of 5 stars
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    • James
    • 29/10/2020

    Profoundly Insightful

    Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

    8 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Gary Ragusa
    • 28/01/2021

    Nobel framework to strategy creation and execution

    Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Tim VanDuyne
    • 04/04/2022

    Great blueprint for entrepreneurs

    Great examples of companies that have used the blue ocean strategy to differentiate their brand from the competition.

    1 personne a trouvé cela utile

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      3 out of 5 stars
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    • Amazon Customer
    • 18/03/2022

    can you say blue ocean one more time?

    The author must have been paid a dollar for every time he said "blue ocean" because surely he can retire after this book. Good message otherwise.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Amazon Customer
    • 28/07/2021

    an excellent book with counterintuitive insights

    I really love this book because it turned my assumptions on their head regarding many of the conventional wisdoms in marketing for most companies.

    it's ironic that most industry experts even in Fortune 500 would probably be against most of the strategies discussed in this book.

    that said it just goes to show that there is a great deal of dogma out there and that if something is contradictory or seemingly contradicted yet probably just means we don't have the understanding we think we do about such things.

    1 personne a trouvé cela utile

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      5 out of 5 stars
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    • Diante brown
    • 25/11/2022

    A lot of new information

    I loved to hear the new way of thinking for my new business. I see new ideas to add to my repertoire.

    • Global
      2 out of 5 stars
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    • George of the Jungle
    • 20/10/2022

    Thin Slice it

    they went to great pains to cram 15 minutes of content into an hours long audiobook

    • Global
      5 out of 5 stars
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    • Don M. Mcnulty
    • 12/10/2022

    Timeless Information

    Many books are written to help business owners and managers stay on the cutting edge of relevancy. Few are timeless. In the future I'm sure some author will rehash and change up this information to create what they feel will be a updated version. We'll see. In the meantime even if such an attempt is made this book will be worth going through because these principles are timeless. They will hold true as long as we have a free-market society.

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    • Dave
    • 07/10/2022

    Thank you for the read

    Great reminders about choosing a business path and evaluating the options. Thank you for the great read.

    • Global
      5 out of 5 stars
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    • Anonymous User
    • 21/09/2022

    Great book

    It expands your imagination beyond limits. Opens a perspective to another level, how to achieve blue ocean strategy!