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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

De : W. Chan Kim, Renée Mauborgne
Lu par : Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp Economie Management Management et direction Marketing et ventes Prévision et planification stratégique
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Commentaires

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
Tout
Le plus pertinent
j'ai aimé lire ce livre
j'adore l'avoir tous les jours et partout avec moi dans mon Iphone
Très bien lu. Fidèle au bouquin

Great!

Excellent investissement

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Without all the figures that are referenced in the book, it is really hard to follow and understand. Moreover, the book keeps saying how practical advice is coming, but it never really materializes. This book is more collection of blue ocean successes, that are justified after the fact by trying to connect imaginary dots. All in all very disappointing.

Not suitable for an audiobook and not as practical as it keeps saying it is

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