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Blue Ocean Shift
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- De : Tim Brown
- Lu par : Tim Roberts, Tim Brown
- Durée : 7 h et 37 min
- Version intégrale
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Global4 out of 5 stars 1
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Performance4 out of 5 stars 1
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Histoire4 out of 5 stars 1
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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Contagious
- Why Things Catch On
- De : Jonah Berger
- Lu par : Keith Nobbs
- Durée : 6 h et 50 min
- Version intégrale
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Global5 out of 5 stars 19
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Performance5 out of 5 stars 15
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Histoire4.5 out of 5 stars 16
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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The Goal
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- De : Eliyahu M. Goldratt, Jeff Cox
- Lu par : uncredited
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- Version intégrale
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Global5 out of 5 stars 16
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Performance4.5 out of 5 stars 14
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Histoire4.5 out of 5 stars 14
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
Description
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, nonprofit, or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Commentaires
"[A] stirring business primer... [Blue Ocean Shift] includes powerful real-life examples.... This invaluable guide will be empowering to business-minded listeners." (Publishers Weekly)
"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In Blue Ocean Shift, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or a Fortune 500 company." (Ram Charan, CEO and board advisor, New York Times best-selling author of Execution)
Autres livres audio du même :
Ce que les auditeurs disent de Blue Ocean Shift
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- bshiratori
- 15/06/2018
Reference PDF is in your Library
As many have mentioned, this audiobook refers to a lot of diagrams and visuals in order to fully grasp the principles it's sharing. I was frustrated listening to it as well. Until, I discovered that a reference PDF with all the diagrams are in the Library section of your Audible account. It's very helpful and provides a much better understanding of the book.
20 personnes ont trouvé cela utile
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Global1 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire1 out of 5 stars
- Sophie
- 02/12/2017
Not a book for listening
Great concepts but there's too much theory and references to written pieces in the book like graphs etc I would not recommend as a listen to book If you decide to read it , it will be a hard read make sure you allocate the time to go through it, not an easy to follow book
16 personnes ont trouvé cela utile
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Global3 out of 5 stars
- Marek
- 28/05/2019
same as Blue ocean shift
for those who read the previous book by the authors, this one brings not much new info. some new case studies, focus on team dynamics throughout the implementation, but no new concepts and the book is largely a boring repetition of the previous one for the other readers, the concepts are groundbreaking, simple and powerful and worth diving into
4 personnes ont trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Indianapolis REALTOR
- 06/03/2018
Too much filler.
Love the blue ocean strategy it's how I model my business but it needs more focus
3 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire2 out of 5 stars
- Ehud Shavit
- 12/12/2018
Pale comparing to "Blue Ocean Strategy"
I stopped after several hours of listening. It was too much for me. I read "Blue Ocean Strategy" about a decade ago, remember it well, cite it often, and used many of its tools many times. Really a breakthrough book. This book is somewhat a review of what happened since the original book, and somewhat sort of a guide of how to implement the ideas of the original book in certain cases. More than all it seem to me like someone was thinking: "well, OK, we had this blockbuster book, if we use a similar name with the same authors, it will sell, no matter what's inside".
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Dlalcls18
- 30/08/2018
More focused toward established businesses
This book is more focused toward big businesses looking to get out of the red ocean and enter the blue. Still have good examples of big companies that left the red ocean to get in to the blue ocean.
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Scott Valentine
- 16/11/2017
Foundational For Any Strategist
This book should be required reading material for any company/person that is involved in strategic decisions. The more people that read this book, the easier it will be to make the transition to creating real value. Highly recommend for Product Managers and Marketers.
4 personnes ont trouvé cela utile
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Global1 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire1 out of 5 stars
- wayne jeffers
- 27/04/2019
Absolutely dribble !!
More than halfway and simply cannot justify this purchase. It’s ..really strung out way too far for the simple message. You could walk a block and get bored or ride a bike 10 blocks and absorb more that way as an analogy. I’m probably just upset from the drummed up hype that persuaded my purchase too. Should have just listened to a Jim Rohn tape again , would have been more useful to me. 4 hrs wasted.
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Mary
- 21/12/2018
Better than the Original Blue Ocean Strategy
Blue Ocean Shift is better than the original Blue Ocean Strategy book and in my opinion renders the first one unnecessary since they refresh the reader on what the concept of a blue ocean strategy is anyway.
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Blair C
- 29/10/2018
Great how to build & execute a blue ocean strategy
if you've read or listen to the original book called Blue Ocean strategy you know that there was a ton of information in that book that was hard to digest. And this book you get the how to build and execute a Blue Ocean strategy. You're going to need to follow along the PDF why you listen to get the most from this one.
1 personne a trouvé cela utile
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