Résultats de "Jonah" dans Toutes les catégories

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in front of people I know—people we both go to school with. When he swears he didn't know Annalese was my girlfriend, I actually believe him. When he says I'm good enough to play beside him, I want to believe that too. But when he insists he's not gay, all I want is to prove him wrong.

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

NEW YORK TIMES BESTSELLER An urgent argument that America and other democracies are in peril because they have lost the will to defend the values and institutions that sustain freedom and prosperity. “Epic and debate-shifting.”—David Brooks, New York Times Only once in the...

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

The Prophetic Books of Hosea, Joel, Amos, Obadiah, Jonah, Micah, Nahum, Habakkuk, Zephaniah, Haggai, Zechariah, and Malachi. These Old Testament prophets are referred to as the "Minor Prophets" not because they are less important, but because their books in the Old Testament are significantly shorter than those of the "Major Prophets" (like Isaiah, Jeremiah or Daniel). Historically, these twelve shorter prophetic books were grouped together and copied onto a single scroll, known as "The Book of the Twelve," in the Hebrew Bible.

Getting accepted into the same post-grad university as my girlfriend seemed like a solid reason to stay together. Now that I'm in San Diego, living with Thalia's family, all I want to do is go back to Sacramento. Back to my family, my friends, and the sport I love like crazy. When I stumble upon a pickup soccer match on the beach, it stirs something in me. My eyes, and my camera, obsess over the dark-eyed forward with a body straight out of a fashion magazine.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

A podcast by Jonah, Wyatt, and Ryna.Three crazy students with an even crazier idea. To make a podcast where they can speak about anything and everything. It's gonna be one wiiiild ride, so strap in, buckle up, and put your headphones on!

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

What if you’re living beneath your potential —not because of a lack of effort, but because you’re operating from the wrong realm? In The Spiritual Man, listeners are invited to rediscover life as God intended it: led by the Spirit, rooted in truth, and awakened to a dimension beyond the physical. With biblical depth and relatable analogies, this book explores what it means to walk not as a soulish person —driven by emotions and intellect —but as a spirit-led believer, alive to the voice and power of God.

Number one bestselling science writer Jonah Lehrer explores the “only happiness that lasts”—love—in a book that “is interesting on nearly every page” (David Brooks, The New York Times Book Review). Weaving together scientific studies from clinical psychologists, longitudinal studies...

Welcome to a faith-based podcast where Jesus is the true Host, because all things are through Him, from Him, and for Him. This podcast is centered around real conversations rooted in Scripture — breaking down the meaning of God’s Word and applying it to everyday life, struggles, relationships, purpose, and faith.Each episode is designed to encourage, challenge, and strengthen believers while creating space for honest testimony and authentic community. We believe testimonies are powerful and that sharing what God has done in our lives helps sharpen and equip others in their walk with ...

You were never meant to settle for less than God’s design. Formed for More: Becoming Who You Already Are in Christ is a journey to rediscover your identity, purpose, and mission through the transforming power of the gospel. In a world that constantly tells you to achieve, earn, or prove your worth, this book invites you to rest in what’s already true — you are loved, chosen, and sent by God.

🎙️ Schule ist ein Scam – mit Jonah In diesem Podcast redet Jonah ehrlich, ungefiltert und mit einer guten Portion Humor über alles, was in der Schule abgeht – und was komplett schiefläuft. Von unnötigem Stress über komische Lehrer bis hin zu „Wofür brauch ich das eigentlich?“ ist alles dabei. Hier gibt’s keine perfekten Antworten, sondern echte Meinungen, Rants und Geschichten direkt aus dem Schulalltag. 👉 Ehrlich. Direkt. Manchmal übertrieben – aber immer real. Wenn du dir auch schon mal gedacht hast: „Schule ergibt einfach keinen Sinn“, dann bist du hier genau ...

A testament to the power of creating beauty in the face of oppression, this stunning book is a stirring and insightful meditation on the life and times of the first great composer of American music, Scott Joplin, known as the King of Ragtime and recipient of a posthumous Pulitzer Prize. In this...