Résultats de "Jonah" dans Toutes les catégories

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive evidence that the extermination of European Jewry engaged the energies and enthusiasm of tens of thousands of ordinary Germans.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

The Armor You Built, a genre-bending collection of short stories by Jonah Kruvant, delves into the complexities of human connection, authenticity, and the struggle for selfhood in a world that often demands conformity. Seamlessly blending satire, philosophical musings, and science fiction, the book explores the metaphorical "armor" people build to navigate cultural and familial pressures.

Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history. If democracy, individualism, and the free market were humankind’s destiny, they should have appeared and taken hold a bit earlier in the evolutionary record. The emergence of freedom and prosperity was nothing short of a miracle.

Weaving together scientific studies from clinical psychologists, longitudinal studies of health and happiness, historical accounts and literary depictions, child-rearing manuals, and the language of online dating sites, Jonah Lehrer's A Book About Love plumbs the most mysterious, most formative, most important impulse governing our lives.

In this heartfelt and hope-filled sequel to Finding My Place, Allie returns not with all the answers, but with something far more powerful: peace. The kind of peace that doesn't come from getting what you want—but from becoming who God always intended. After losing her job and watching her carefully planned future unravel, Allie finds herself in a long season of stillness. But in the silence, she begins to hear God more clearly. Through everyday moments, deep spiritual wrestling, and slow transformation, she learns that waiting well isn’t about passivity. It’s about trust. It’s about becoming.

After storming the scene with Stereo(TYPE), the PEN America Award–winning poet makes his highly anticipated return—with a virtuosic sophomore collection that plunges the reader into the tenebrous realm between dreams and reality, and firmly establishes him as an essential voice in American poetry.

Welcome to the Echo Chamber Podcast, featuring the folks behind Third Echo.

Finding My Place Subtitle: A Journey Through Expectations, Faith, and Identity What happens when the life you planned unravels? Allie thought she had it all figured out—follow the rules, meet the expectations, check every box. But when her carefully structured path crumbles under the weight of unmet goals, shifting dreams, and the quiet ache of comparison, she's forced to confront a deeper question: Who am I when I'm no longer achieving?

Two life-long Commanders fans discussing latest news and giving our opinions!

Dumb media is not the same as bad media. Sometimes you just want to turn your brain off and relax. On this podcast, we review games, shows, and movies that are stupid, but oh-so very entertaining. Show Art by @side_b_sketch on Instagram

Perfect for all who desire to advance in their prayer life, this volume introduces listeners to a myriad of devotions, spiritualities, and methods for encountering God in prayer to cultivate a truly personal relationship with Jesus.

Barefoot Heretics is a confessional-style podcast where Jonah Vine — a former pastor and recovering alcoholic — sits across from the voice he can’t silence: Dr. Bodhi. Together, they talk shame, recovery, spirituality, and sex — without the dogma or bullshit. New episodes drop every Sunday. Hosted from Hell, Michigan. Broadcast to the heretics of Earth.

Spare Notes is geared towards walking along the margins of the music and literature worlds, exploring how artists use space to create and foster art and community.