Résultats de "Jonah" dans Toutes les catégories

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

Connor Getting accepted into the same post-grad university as my girlfriend seemed like a solid reason to stay together. Now that I'm in San Diego, living with Thalia's family, all I want to do is go back to Sacramento. Back to my family, my friends, and the sport I love like crazy. When I...

Tommy I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in...

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said...

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.  

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

WHAT WOULD YOU TRUST? A psychological fiction podcast by Jonah Whitmore exploring memory, identity, consciousness, trust, and choice — and the stories we tell ourselves. Each episode begins with a question: What if you couldn't trust your own memories? Memory can change. Evidence can disappear. Choices can be influenced. And sometimes the truth is the one thing you were never meant to remember. For readers and listeners drawn to psychological science fiction, thrillers, dark philosophical fiction, and thought experiments about what makes us who we are.

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

Breaking The Pocket is the podcast that covers the whole world of college football, including the Group of Six and beyond.

A testament to the power of creating beauty in the face of oppression, this stunning book is a stirring and insightful meditation on the life and times of the first great composer of American music, Scott Joplin, known as the King of Ragtime and recipient of a posthumous Pulitzer Prize. In this...

Spontaneous Side Stories is a cozy, narrative‑driven podcast where personal memories, pop‑culture obsessions, and unexpected tangents collide. Hosted by Jonah, each episode blends storytelling, reflection, and a dash of playful chaos!

NEW YORK TIMES BESTSELLER An urgent argument that America and other democracies are in peril because they have lost the will to defend the values and institutions that sustain freedom and prosperity. “Epic and debate-shifting.”—David Brooks, New York Times Only once in the...

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

Number one bestselling science writer Jonah Lehrer explores the “only happiness that lasts”—love—in a book that “is interesting on nearly every page” (David Brooks, The New York Times Book Review). Weaving together scientific studies from clinical psychologists, longitudinal studies...

Meditation brings the biggest results to Christians!! God has given us so many revelations that can cause us to reign on earth, yet little or none of these revelations are working for the ordinary believer. We know so much yet see very little results. The reason is simple. We have not meditated on the things we know to the point of them becoming realities in our lives. This is either because we do not know the importance of meditation or we do not know how to properly meditate.

Welcome to the Keep It On Ice Podcast, a space for real conversations without limits. This podcast is built around open dialogue, exploring ideas, experiences, and perspectives across culture, entertainment, and everyday life. From lighthearted discussions to deeper conversations, each episode is driven by curiosity, authenticity, and a genuine interest in understanding different viewpoints. Alongside solo episodes, the show features interviews with artists, creatives, and individuals from all walks of life — offering insight into their stories, passions, and perspectives. At its core, Keep ...