Couverture de Catalyst

Catalyst

 Aperçu

30 jours d'essai gratuit à Audible Standard

Essayer Standard gratuitement
Choisissez 1 livre audio par mois dans l'ensemble de notre catalogue.
Écoutez les livres audio que vous avez choisis pendant toute la durée de votre abonnement.
Accédez à volonté à des podcasts incontournables.
Gratuit avec l'offre d'essai, ensuite 2,99 €/mois. Possibilité de résilier l'abonnement chaque mois.

Catalyst

De : Jonah Berger, Fred Irby
Lu par : Keith Nobbs
Essayer Standard gratuitement

Renouvellement automatique à 2,99 € mois après 30 jours. Annulation possible chaque mois.

Acheter pour 14,68 €

Acheter pour 14,68 €

À propos de ce contenu audio

 From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst. Management Management et direction
Tout
Le plus pertinent
Loved that book and the performance, it gave me a lot of understanding on human beings. I listened to it many times.

Great Book !

Une erreur s'est produite. Réessayez dans quelques minutes.