Épisodes

  • Episode 78 | That Pesky Negative Review: How We Partner with Google to Make It Disappear!

    Episode 78 | That Pesky Negative Review: How We Partner with Google to Make It Disappear!
    Jun 7 2025
    That Pesky Negative Review: Can It Disappear? YES! ✨

    Hi everyone, Linda Donnelly here from Business Solutions Marketing Group! You know that unfair, inaccurate, or just plain mean negative review? It sits there, hurting your business, even though it shouldn't. The big question: Can you get Google to remove it? The answer is often YES!

    Even one bad review can have a huge impact. Did you know consumers often weigh negative reviews 2-3 times more heavily than positive ones? Just one unfair review can even cost you 22% of potential customers! That's a huge hit to your bottom line.

    Google does remove reviews that break their rules (like spam, fakes, off-topic content, or hate speech). But trying to get them removed yourself is tough – less than 10% of self-flagged reviews are actually removed!

    This is where BSMG comes in. We specialize in Review Removal, partnering with Google to get those rule-breaking reviews gone. We know exactly how to speak Google's language, gather evidence, and make sure your appeal gets attention.

    And here's what everyone loves most about our program: You pay nothing until a review is removed! That's right. We only get paid when we succeed in making that frustrating review disappear from your profile.

    Don't let unfair reviews dim your business's light. We're here to help you clean up your online reputation, so your business looks as amazing online as it is in real life.

    Ready to get started? Learn more about our Review Removal Service and how we work with Google to help you: https://businesssolutionsmarketinggroup.com/services/review-removal-service/

    #ReputationManagement #ReviewRemoval #NegativeReviews #GoogleReviews #OnlineReputation #SmallBusinessMarketing #LindaDonnelly #BusinessGrowth #DigitalMarketing #SEO #TrustBuilding #CustomerReviews

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    3 min
  • Episode 77 | Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)

    Episode 77 | Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)
    Jun 7 2025
    People Remember 95% of a Video Message—But Only 10% of Text. Use That. Hi there, I'm Linda Donnelly, owner of Business Solutions Marketing Group! For over a decade, my team and I have been helping small businesses just like yours get noticed. We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We are always, always looking for the smartest ways to help you connect with your customers and make your brand unforgettable. Today, I want to talk about something really amazing about how our brains work, and how it can be your secret weapon in marketing. It's about remembering. And it boils down to this super important fact: People Remember 95% of a Video Message—But Only 10% of Text. Read that again. Ninety-five percent versus ten percent! That's a huge difference, isn't it? This isn't just a fun fact; it's a powerful tool that, when used right, can totally change how your customers see and remember your business. So, why does this happen? And more importantly, how can your small business use this incredible power of video to get ahead, get found, and get more customers? Let's dive in! Why Our Brains Love and Remember Video So Much More Think about it: have you ever tried to remember a complicated set of directions by just reading them quickly? It's tough, right? Now, imagine watching a short video that shows you exactly where to turn, with a friendly voice telling you. Which one do you think you'd remember better when you're actually driving? The video, of course! Our brains are wired for video. Here's why video is like super glue for our memories, especially when compared to plain text: We See and Hear (and Feel!): Video lights up more parts of our brain! When you watch a video, you're using your eyes and your ears. You see faces, expressions, actions, and you hear voices, music, and sounds. This all works together to create a richer, more powerful memory. Text, on the other hand, only uses your eyes, and your brain has to work harder to imagine everything. A Less Talked About Stat: Beyond just remembering facts, video has a profound impact on emotional memory. Studies have shown that video marketing content generates up to 300% more emotional response than text-based content (Source: Psychology of Video Marketing reports, often cited by neuroscience marketing firms like Neuro-Insight). When people feel something, they remember it better. This emotional connection is a massive, often overlooked, reason why video messages stick! It's Like a Story: Our brains love stories. Video tells a story in a way that text often can't. It has a beginning, a middle, and an end. It has characters (maybe you!), and it shows action. Stories are super easy to remember because they make sense and have a flow. It's Easier to Understand: Sometimes, complicated ideas are really hard to explain in words. But a video can show you. A video can explain a difficult concept in seconds that might take paragraphs of text to describe. When something is easy to understand, it's easy to remember. Video Holds Attention Longer: Think about how long you'd scroll through a long article versus how long you'd watch a short, engaging video. Most people will stick with the video. When they stay longer, they absorb more, and that makes the message stick. A Less Talked About Stat: While we know videos are watched, few people realize that over 50% of video viewers who watch a video for over 30 seconds are likely to watch it to completion, especially if it's engaging (Source: Wistia, a leading video hosting platform, based on their extensive user data). This means if you can hook them, you've got a great chance of your entire message being remembered! Why Should YOUR Small Business Use This Power? Now that you know how powerfully video works on our brains, let's talk about how this helps your business in the real world, especially in a busy place like Camp Hill, Pennsylvania, or wherever you serve clients nationally. Your Brand Becomes Unforgettable: If people remember 95% of what they see and hear in your video, they're going to remember your business. They'll remember your name, what you do, and why you're special. This means when they need your product or service, your business pops into their head first. You Build Trust Faster: Seeing your face, hearing your voice, and watching you explain things builds trust faster than reading words on a screen. People feel like they know you. And people buy from businesses they know and trust. A Less Talked About Stat: Beyond just general trust, video increases perceived trustworthiness. Studies have indicated that videos featuring a human face or spokesperson are perceived as 46% more trustworthy than videos with just text or animation (Source: Research from the University of Texas at Austin on media trust, applied to marketing contexts). This means your presence in ...
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    Moins d'une minute
  • Episode 76 | How to Get Keyword Dense Reviews That Help Local SEO

    Episode 76 | How to Get Keyword Dense Reviews That Help Local SEO
    Jun 7 2025

    How to Get Keyword Dense Reviews That Help Local SEO✨ We all know reviews are important, but what if you could get strategic reviews – the kind that truly highlight your business's amazing strengths and help you stand out online? Strategic reviews aren't just any "good job!" They're specific, detailed comments that shout about what makes your business special – like your super-friendly staff, lightning-fast service, or the best pizza in Dallas or wherever your business is! Why are these 'super reviews' so important for your local business? More People Find You: When Google sees reviews specifically praising your strengths, it signals quality and can help you rank higher in local searches. Boost Trust & Sales: With 95% of consumers checking reviews, strategic ones build immense trust. Good reviews can even boost your revenue by 5-9%! Learn Your Superpowers: They pinpoint exactly what customers love, showing you what to amplify in your marketing! How do you get them? Just Ask! Your happy customers are your best advocates. Make it Easy! Provide direct links to review platforms. Respond! Showing you care encourages more feedback. (56% of consumers prefer businesses that respond!) The Secret Weapon: AI! Yes, AI can help! It can analyze your reviews to pinpoint your biggest strengths, help you ask for feedback at the perfect time, and even draft professional responses. AI helps you truly understand and leverage customer feedback strategically! Don't just get reviews, get strategic reviews that amplify your strengths and attract more perfect customers! Ready to supercharge your review strategy? Check out our Review Builder program here: https://businesssolutionsmarketinggroup.com/review-builder/ #StrategicReviews #LocalSEO #OnlineReviews #CustomerFeedback #AIBusiness #SmallBusinessMarketing #BusinessGrowth #LindaDonnelly #OnlineReputation #CustomerExperience #ReviewBuilder How to Get Keyword Dense Reviews That Help Local SEO (800) 587-0366 | https://businesssolutionsmarketinggroup.com/review-builder/
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    3 min
  • Episode 75 | Beyond Reviews The Hidden Signals That Get You to #1 Locally

    Episode 75 | Beyond Reviews The Hidden Signals That Get You to #1 Locally
    Jun 6 2025
    Your Customers' Clicks & Stays: The Secret to High Local SEO Rankings! ✨

    Hi everyone, Linda Donnelly here from Business Solutions Marketing Group! We all know reviews and a great Google Business Profile are vital for local businesses. But what if I told you there's a secret layer of magic that truly impacts how high your business shows up on Google? It's all about The Surprising Role of User Behavior Signals in Local SEO Rankings!

    Imagine Google as a smart detective. It's not just looking at what you say about your business; it's watching what people do when they find you! These actions are like 'secret handshakes' that tell Google, "This business is awesome!"

    Here are the key signals Google is watching:

    1. Click-Through Rate (CTR) : How many people click on your listing when they see it in search results? A high CTR tells Google your listing is attractive and relevant.

    2. Dwell Time ⏱️: How long do people stay on your website or Google Business Profile after clicking? Longer dwell times (especially with videos!) signal quality content.

    3. Bounce Rate ‍♀️: How quickly do people leave your site after viewing just one page? A high bounce rate suggests your page wasn't what they expected.

    4. Return to SERP ↩️: Do users click your listing, then quickly go back to Google to pick another business? This is a strong negative signal.

    These signals are powerful! If people click, stay, and find what they need, Google sees your business as a great match for their search. It's not enough to appear; you need to make sure people like what they see and stay engaged!

    What you can do:

    • Optimize your Google Business Profile: Make it enticing and complete.

    • Create an amazing, fast, mobile-friendly website: Keep people engaged.

    • Use engaging content: Videos and great photos boost dwell time!

    Ready to unlock these secret ranking factors for your business? Our Google Business Optimization Program is designed to help you master these signals and climb higher in local search! Learn more here: https://businesssolutionsmarketinggroup.com/google-business-optimization-pro/

    #LocalSEO #UserBehavior #SEORankingFactors #SmallBusinessMarketing #GoogleBusinessProfile #DigitalMarketingTips #BusinessGrowth #BSMG #LindaDonnelly #OnlineVisibility #CustomerExperience #LocalSearch
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    3 min
  • Episode 74 | Why Local Business Directories are a MUST for Small Businesses

    Episode 74 | Why Local Business Directories are a MUST for Small Businesses
    Jun 5 2025
    Why Local Business Directories are a MUST for Small Businesses Leaving Money on the Table? Why Local Business Directories are a MUST for Small Businesses Why Ignoring Local Business Directories is Like Leaving Money on the Table Hi there, I'm Linda Donnelly, owner of Business Solutions Marketing Group! For over ten years, my team and I have been helping small businesses like yours get noticed. We focus a lot on things like Google Business Profiles and getting great reviews. Those are super important, no doubt! But today, I want to talk about something that many small businesses forget about, but that can be a real goldmine for getting new customers: Local Business Directories. It's true - ignoring local business directories is like leaving money on the table. Think of local business directories like the old-fashioned phone book, but way more powerful! They're online lists of businesses in your town, city, or even neighborhood. Places like Yelp, Yellow Pages, Bing Places, and even Apple Maps are all examples. When someone searches online for "best pizza near me" or "plumber in Camp Hill," these directories often pop up high in the search results. Why Are Local Business Directories So Important? You might be thinking, "Linda, I have a website and a Google Business Profile. Isn't that enough?" Well, not really! Here's why: More People Find You: 89% of consumers use the internet to find local businesses (Fitsmallbusiness.com). That's almost everyone! And guess what? Many of those people don't go straight to Google. They use sites like Yelp or Yellow Pages because they trust those sites to give them good options. If you're not listed, they won't even know you exist! Google Loves Them: Google uses these directories to figure out if your business is real and trustworthy. It's like a bunch of websites all agreeing that "Yep, this business is legit!". This helps your Google Business Profile and your website rank higher in search results. Think of it as Google getting multiple confirmations that you are who you say you are. Free Advertising! Most local business directories let you list your business for free. That's right – free! It's like getting a billboard in a busy part of town, without paying a dime. People Trust Them: 42% of consumers trust information on Google Business Profiles (Fitsmallbusiness.com). That's a good start, but many people also trust other directories like Yelp or the Better Business Bureau. Being listed on these sites builds even more trust with potential customers. "Near Me" Searches: "Near me" searches have increased by 900% in recent years (Seoprofy.com). When people are looking for something right now, they often use directories to find it. If you're not listed, you're missing out on customers who are ready to buy! More Website Traffic: When people find you on a directory, they often click through to your website to learn more. This means more visitors, and more chances to turn them into customers! Beat the Big Guys: Local directories help small businesses compete with bigger companies. Even if a big chain has a lot of money to spend on ads, you can still show up right next to them in a directory search. What Happens If You Ignore Local Business Directories? Imagine you own the best pizza place in town. But you're not listed in any directories. It's like hiding your amazing pizza under a rock! Fewer Customers: People can't find you, so they go to your competitors. Lower Search Rankings: Google doesn't trust you as much, so your website and Google Business Profile get buried in the search results. Missed Opportunities: You're missing out on all those "near me" searches from hungry customers. Wasted Marketing Efforts: You might be spending money on ads, but if people can't easily find you, those ads aren't as effective. Cool Stats You Probably Haven't Heard Before 80% of local searches lead to conversions (Fitsmallbusiness.com). That means people who find you through local search are ready to buy! Businesses with complete Google Business Profiles get seven times more clicks (Google). Make sure your profile is perfect! 65% of consumers search for a business's location most frequently (Fitsmallbusiness.com). Make it easy for them to find you! 40% of consumers visit Google when researching a purchase they plan to make in a physical store (Think with Google, 2021). So even if you're a brick-and-mortar store, Google is key! 91% of consumers say that the local branch reviews of a multi-location brand impact their overall perceptions of big brands in some way (Local Consumer Review Survey, 2024). This shows how vital it is to have good reviews for each location. How to Get Listed (and Get Found!) Claim Your Google Business Profile: This is the most important one! Make sure it's complete and accurate. Find the Big Directories: Yelp, Yellow Pages, Bing Places, Apple Maps, and the Better Business Bureau are good places to start. Look for Local and Niche Directories: Is ...
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    3 min
  • Episode 73 | Business Solutions Marketing Group - CORE VALUES

    Episode 73 | Business Solutions Marketing Group - CORE VALUES
    Jun 4 2025
    Beyond the Buzzwords: What Business Solutions Marketing Group's Core Values Mean for You

    In today's fast-paced digital world, every marketing agency talks about "results" and "innovation." But what do those words truly mean when it comes to your business? At Business Solutions Marketing Group, LLC, our core values aren't just fancy phrases; they're the bedrock of how we operate and, more importantly, how we help you succeed.

    Let's break down what our values truly signify for our partnership with you:

    Client-Centric Growth: Your Success, Our North Star

    For us, success isn't measured by awards or internal metrics. It's solely defined by your tangible growth and enhanced visibility. Every single marketing strategy we develop, every campaign we launch, is meticulously crafted to directly contribute to your bottom line and long-term goals. We're not just executing tasks; we're invested in your prosperity. Your triumph is the only metric that truly matters.

    Unwavering Expertise & Innovation: Staying Ahead So You Can Too

    The digital landscape is constantly evolving. With over a decade of navigating its twists and turns, we have a passionate commitment to mastering the latest marketing technologies and strategies. From cutting-edge Video Marketing (including advanced AI solutions) to sophisticated Google Business Listing Optimization, we ensure our clients always have a distinct, competitive edge. We don't just keep up; we lead the way, bringing the benefits of innovation directly to your business.

    Integrity & Trust: Building Relationships on a Solid Foundation

    In an industry that can sometimes feel opaque, we believe in building lasting relationships on a foundation of honesty, transparency, and ethical practices. This is especially crucial in sensitive areas like Reputation Management and Review Removal. We operate with the highest standards, earning your confidence through clear communication and dependable service. When you partner with us, you can trust that your business is in ethical and capable hands.

    Measurable Results & Accountability: Proving Our Worth

    We don't believe in vague promises. Our focus is squarely on providing clear, trackable results. We're talking about quantifiable outcomes: increased customer acquisition, improved online reputation, and a strong return on your marketing investment. We are accountable for demonstrating the tangible impact of our work, so you can clearly see the value we bring to your business.

    Dedicated Partnership: An Extension of Your Team

    We see ourselves as far more than just a service provider. We view ourselves as a true extension of your team. We work hand-in-hand with every client, offering personalized attention and deep industry insight. Our goal is to collaboratively navigate the complexities of online marketing and achieve your unique business objectives. Your goals become our goals, and we're with you every step of the way.

    Ultimately, our core values aren't just words on a page; they are the guiding principles that shape every interaction and every strategy at Business Solutions Marketing Group. They represent our commitment to your success, our dedication to staying at the forefront of marketing, and our promise of an honest and accountable partnership.

    What marketing challenges are you facing that could benefit from a partner guided by these principles?
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    4 min
  • Episode 72 | The Real ROI of AI Avatar Video

    Episode 72 | The Real ROI of AI Avatar Video
    Jun 3 2025
    Forget Old Video Rules: The Real ROI of AI Avatar Video (Your 2025 Marketing Secret!) The #1 Way to Shine Online: Why AI Avatar Video Outperforms Everything Else! Hey there, amazing small business owners! Linda Donnelly here, from Business Solutions Marketing Group. For over ten amazing years, my team and I have been like your marketing superheroes, helping businesses just like yours get noticed and grow right in their neighborhoods, no matter where they are in the country! You know how important video is now, right? It's everywhere! People love watching videos. But making good videos can be tough. It costs money. It takes time. You need cameras, lights, actors, editing... It can be a big headache for a busy business owner! Well, guess what? The rules for video have changed! There's a brand new, super-smart way to create amazing videos that will grab attention and bring in customers like never before. It's called AI Avatar Video. And believe me, it's not just a fancy trick. It's delivering incredible results. It's outperforming almost every other kind of content out there in 2025! Why? Because AI Avatar Video isn't just a pretty picture. It's smart. It's fast. It's super easy to set up. And it gives you an amazing return on your money – that's ROI! Let's pull back the curtain and show you how this magic works and why your business needs it now! What is AI Avatar Video? (It's Like Having Your Own Digital Spokesperson!) Imagine having a perfect spokesperson for your business. Someone who never gets tired. Someone who always looks great. Someone who can speak in any language. Someone who can explain your products or services perfectly, every single time. That's what an AI Avatar is! What it is: AI Avatar Video uses super smart computer programs to create a realistic-looking person (an "avatar") who can speak your message. This avatar looks real. It moves like a real person. It even makes eye contact! It's like having a digital actor who works just for you. You can choose different avatars that fit your business style perfectly. How it's made: We take your words (your script, your message), and the AI brings your avatar to life. It reads the script. It moves its lips. It gestures. It's amazing! This technology used to be science fiction. Now, it's real. And it's changing the game for small businesses everywhere. The Real ROI of AI Avatar Video: Saving You Money & Time! This is where it gets really exciting for business owners. ROI means "Return on Investment." It's about how much money you get back for the money you spend. And with AI Avatar Video, your ROI can be through the roof! Huge Cost Savings (Less Money Out of Your Pocket!): Making traditional videos is expensive. You need to hire actors, rent studios, pay camera crews, and editors. A single minute of traditional corporate video can cost $1,000 to $10,000 or more. That's a lot for a small business! But with AI Avatar Video? The cost is drastically lower. Once your avatar is created, producing new videos is incredibly cheap. You save a ton of money on actors, film crews, and studios. We're talking about cost reductions of 80% or even 90% compared to traditional video production. That's huge savings! Incredible Speed (Get Videos Done in Minutes, Not Weeks!): Making a traditional video can take weeks. There's planning. There's shooting. There's endless editing. You wait and wait. With AI Avatar Video, once your script is ready, the video can be generated in minutes, not days or weeks! You can create a professional-looking video in a fraction of the time. This means you can get your messages out to customers much faster. You can jump on new trends. You can share quick updates. AI video production can be up to 10 times faster than traditional methods. Time is money, right? Consistency (Your Brand, Always Perfect!): Actors get tired. They get sick. They might change their look. But your AI Avatar? It's always perfect. It always delivers your message the same way. It keeps your brand looking sharp and professional, every single time. This builds trust with your customers. These three things alone – saving huge amounts of money, getting videos done super fast, and staying perfectly consistent – give you an incredible ROI. You spend less, you get more, and you get it faster! Why AI Avatar Video Outperforms Other Content in 2025! It's not just about saving money and time. AI Avatar Video actually performs better than many other types of content right now, and it's only getting stronger in 2025! Amazing Engagement (People Watch and Pay Attention!): People love video. And they are increasingly accepting of AI-generated content when it's well-made. Videos are simply more engaging than plain text or even just still pictures. They capture attention. Video content generally leads to higher engagement rates, with viewers spending up to 88% more time on pages with video. When you're using AI avatars, you can produce more of these engaging ...
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    3 min
  • Episode 71 | Stop Guessing! Your Small Business Needs a SUPER-POWERED Marketing Plan!

    Episode 71 | Stop Guessing! Your Small Business Needs a SUPER-POWERED Marketing Plan!
    Jun 3 2025

    Running a small business is tough! You're doing a million things at once. And figuring out all the tricky online marketing stuff? That can feel like a whole other job. You might try one thing here, another there. But are these pieces actually working together? Are you truly growing?

    Here's the secret: To really shine online, you need a complete, super-powered marketing plan! It's like a delicious recipe with many ingredients, all working together! That's what we do here at Business Solutions Marketing Group. We build a complete plan to make your business the talk of the town!

    First, let's talk about your Google Business Listing: Your Digital Front Door! This is how people find you on Google Search and Maps. It needs to be perfect! Did you know a huge 88% of people who do a local search on their smartphone engage with a business within 24 hours? We make sure your GBP is always fresh. Businesses that update their GBP weekly see twice as many clicks and seven times more calls! We handle all that for you.

    Next, we add Video Marketing: Bringing Your Story to Life! People love stories, and video is the best way to tell yours. 91% of consumers want to see more video content from brands! Video builds trust and connects with customers faster. We make videos that win your neighborhood, using local keywords and showing off local landmarks. We've even seen videos boost engagement on a GBP by as much as 40%!

    Then, we manage What People Say About You: Reputation Management and Review Removal! Reviews are GOLD. 93% of consumers say online reviews influence their purchasing decisions. But getting them can be tough. Our AI Review Builder program helps! It automatically asks happy customers for reviews, and if they had a great experience, it guides them to post 5-star reviews! We've seen an average 300% increase in review volume! Plus, if you get an unfair or fake review (and 10-15% of all online reviews are fake!), our Review Removal Service fights to get it removed. And guess what? You pay us nothing until it's gone!

    All these pieces – your amazing Google Business Profile, powerful videos, and sparkling reviews – work together like a super team. This is what we call ongoing optimization. It's how you stay ahead of competitors, who are always trying to get noticed too! And it leads to real results! A well-maintained Google Business Profile is 50% more likely to lead to a purchase!

    Ready to stop guessing and start truly growing? Contact Business Solutions Marketing Group today! I'm Linda Donnelly, and my team and I are here to help your business thrive and stay at the top, year after year!
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    3 min