Couverture de Episode 77 | Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)

Episode 77 | Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)

Episode 77 | Forget Me Not! Why Your Brain Holds Onto Videos (and How That Helps Your Business Win!)

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 People Remember 95% of a Video Message—But Only 10% of Text. Use That. Hi there, I'm Linda Donnelly, owner of Business Solutions Marketing Group! For over a decade, my team and I have been helping small businesses just like yours get noticed. We do all sorts of marketing magic – from awesome Video Marketing to making your Google Business Profile super strong, helping with Reputation Management, and even Review Removal. We are always, always looking for the smartest ways to help you connect with your customers and make your brand unforgettable. Today, I want to talk about something really amazing about how our brains work, and how it can be your secret weapon in marketing. It's about remembering. And it boils down to this super important fact: People Remember 95% of a Video Message—But Only 10% of Text. Read that again. Ninety-five percent versus ten percent! That's a huge difference, isn't it? This isn't just a fun fact; it's a powerful tool that, when used right, can totally change how your customers see and remember your business. So, why does this happen? And more importantly, how can your small business use this incredible power of video to get ahead, get found, and get more customers? Let's dive in! Why Our Brains Love and Remember Video So Much More Think about it: have you ever tried to remember a complicated set of directions by just reading them quickly? It's tough, right? Now, imagine watching a short video that shows you exactly where to turn, with a friendly voice telling you. Which one do you think you'd remember better when you're actually driving? The video, of course! Our brains are wired for video. Here's why video is like super glue for our memories, especially when compared to plain text: We See and Hear (and Feel!): Video lights up more parts of our brain! When you watch a video, you're using your eyes and your ears. You see faces, expressions, actions, and you hear voices, music, and sounds. This all works together to create a richer, more powerful memory. Text, on the other hand, only uses your eyes, and your brain has to work harder to imagine everything. A Less Talked About Stat: Beyond just remembering facts, video has a profound impact on emotional memory. Studies have shown that video marketing content generates up to 300% more emotional response than text-based content (Source: Psychology of Video Marketing reports, often cited by neuroscience marketing firms like Neuro-Insight). When people feel something, they remember it better. This emotional connection is a massive, often overlooked, reason why video messages stick! It's Like a Story: Our brains love stories. Video tells a story in a way that text often can't. It has a beginning, a middle, and an end. It has characters (maybe you!), and it shows action. Stories are super easy to remember because they make sense and have a flow. It's Easier to Understand: Sometimes, complicated ideas are really hard to explain in words. But a video can show you. A video can explain a difficult concept in seconds that might take paragraphs of text to describe. When something is easy to understand, it's easy to remember. Video Holds Attention Longer: Think about how long you'd scroll through a long article versus how long you'd watch a short, engaging video. Most people will stick with the video. When they stay longer, they absorb more, and that makes the message stick. A Less Talked About Stat: While we know videos are watched, few people realize that over 50% of video viewers who watch a video for over 30 seconds are likely to watch it to completion, especially if it's engaging (Source: Wistia, a leading video hosting platform, based on their extensive user data). This means if you can hook them, you've got a great chance of your entire message being remembered! Why Should YOUR Small Business Use This Power? Now that you know how powerfully video works on our brains, let's talk about how this helps your business in the real world, especially in a busy place like Camp Hill, Pennsylvania, or wherever you serve clients nationally. Your Brand Becomes Unforgettable: If people remember 95% of what they see and hear in your video, they're going to remember your business. They'll remember your name, what you do, and why you're special. This means when they need your product or service, your business pops into their head first. You Build Trust Faster: Seeing your face, hearing your voice, and watching you explain things builds trust faster than reading words on a screen. People feel like they know you. And people buy from businesses they know and trust. A Less Talked About Stat: Beyond just general trust, video increases perceived trustworthiness. Studies have indicated that videos featuring a human face or spokesperson are perceived as 46% more trustworthy than videos with just text or animation (Source: Research from the University of Texas at Austin on media trust, applied to marketing contexts). This means your presence in ...
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