Couverture de Digital Dominance by Linda Donnelly

Digital Dominance by Linda Donnelly

Digital Dominance by Linda Donnelly

De : Linda k Donnelly
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Video Marketing for Lawyers: The Key to Client Attraction




Hi everyone, and welcome to the very first episode of my podcast! I'm Linda Donnelly, and I've been helping businesses grow with strategic marketing for over a decade. A lot of my clients are lawyers, and lately, there's one topic we keep coming back to... video. Now, I get it, some of you might be rolling your eyes thinking, "Video? Isn't that just for the TikToks and YouTubes?" But trust me, video marketing is a game-changer for law firms. That's why today, I want to bust some myths and hopefully turn you into video believers by the end of this episode.

Video Isn't Just a Trend, It's the Future

  • Okay, let's get some numbers out of the way. Did you know that the average screen time of a person in the US is SEVEN hours a day? The average user on TikTok spends 90 minutes a day watching videos. The average YouTube user watches more than an hour a day. More than 80% of all worldwide internet traffic is constituted by video content. Short-form videos under 2 minutes have the best engagement rate. That's not just teenagers; it's busy professionals, the same people who might need your legal services.

  • The bottom line is this: businesses of all kinds see way better results when they include video in their marketing. It's more engaging, more memorable... frankly, people just like it better than reading a wall of text.

Why Lawyers NEED Video

  • Here's the thing, choosing a lawyer isn't like buying a pair of shoes online. It's personal. Video lets potential clients see you, hear you explain things, get a sense of your personality. Would you hire a lawyer without ever seeing their face? Probably not, and your clients wouldn't either.

  • Search Power: We all know Google matters, and guess what? Videos help your website get found. It's that simple and at Business Solutions we are experts at getting your videos on Page One of Google and YouTube - the TWO largest Search Engines in the US.

  • Now, maybe you're thinking, "My competitors aren't doing fancy videos, so why bother?" That's your ADVANTAGE. Do it right, and you'll stand out in a big way.

No Hollywood Studio Required

  • "But I'm terrible on camera!" I hear this ALL the time. Guess what? Most people are. With video, it's about being authentic, not an Oscar-winning performance.

  • Simple is Effective: You could film a quick FAQ video answering a common client question, or do a 2-minute explainer about a confusing bit of law in your practice area. Phone cameras are awesome now, and basic editing is easier than you think.

  • Don't have time? That's where we come in. We craft all the content, we do all of the editing and we post the videos in such a way to get Page One Google Rankings and amazing traffic to your website. Getting help doesn't have to break the bank either.

Success Stories

  • Day in and day out we get Page One, Position One Google and Youtube results for our clients driving traffic to their websites and establishing them as authorities in their practice areas.

Let's Make You a Video Convert

  • Must-Haves: Every law firm needs videos on page one of google, client testimonials, and informative videos to post on their social channels (including TikTok) that would establish them as an authority

  • If you're truly DIY-averse, WE ARE video pros who "gets" lawyers and won't try to turn you into an influencer overnight.

  • Video is about building trust, visibility, and getting those qualified leads coming your way.

  • Need help getting started? Download my free guide The Impact of Video Marketing on Small Business on my website https://businesssolutionsmarketinggroup.com/wp-content/uploads/2023/05/Captivate-Your-Audience-The-Impact-of-Video-Marketing-on-Small-Business-1-1.pdf

  • Next time on the podcast... “The importance of your online reputation”.

Copyright 2025 by Linda k Donnelly
Economie
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    Épisodes
    • Episode 65 | The Google Map Pack Gold Rush: Why Being in the Top 3 Local Results Changes EVERYTHING
      May 23 2025

      Google Map Pack Secrets you need to know! (800) 587-0366 | https://www.BusinessSolutionsMarketingGroup.com BEYOND THE TOP 3! Linda Donnelly's Google Maps Secrets Revealed! Hey Small Biz Owners! Linda Donnelly here from Business Solutions Marketing Group. We all know those coveted "top 3" spots in the Google Map Pack are gold, right? Businesses there see a whopping 44% click-through rate! But what if you're not #1, #2, or #3? Are you invisible? ABSOLUTELY NOT! Did you know 88% of local mobile searchers engage with a business within 24 hours? That means clicks, calls, or even visits – no matter your initial rank! So, let's stop chasing just the top 3 and unlock some unexpected ways to dominate the Google Map Pack! Here are 3 game-changing secrets very few people are talking about: Power Up Your Pictures (and Geo-Tag 'Em!) Businesses with photos get 42% more direction requests & 35% more website clicks! [5] But here's the secret: Upload weekly geo-tagged photos (taken at your biz location!). This alone can boost local search views and clicks by 24%! [8] Google loves fresh, authentic signals. Master the Q&A Section! This is your mini-FAQ on Google! Most businesses ignore it (fewer than 12% use it!) [8]. Proactively ask and answer common customer questions. Being helpful here can increase conversion rates by up to 30%! [8] Show you're an expert and ready to assist. ️ Embrace Multilingual Reviews! Serving a diverse community? Encourage reviews in different languages! This isn't just inclusive; it's an SEO hack. It tells Google you cater to a wider audience and can actually improve your Map Pack visibility by 6%! [8] Don't let your business be a hidden gem! These tactics build a stronger, more trustworthy Google Business Profile that engages customers, boosts trust, and drives sales. We've seen it happen for over a decade! Ready to get your business seen? Let's connect! #GoogleMaps #LocalSEO #SmallBizTips #MarketingSecrets #GoogleBusinessProfile #LindaDonnelly #BusinessSolutionsMarketingGroup #MapPack #SEOStrategies #localmarketing Google Map Pack Secrets you need to know! (800) 587-0366 | https://www.BusinessSolutionsMarketingGroup.com

      Afficher plus Afficher moins
      4 min
    • Episode 64 | Google Map Pack Secrets you need to know!
      May 22 2025

      BEYOND THE TOP 3! Linda Donnelly's Google Maps Secrets Revealed! Hey Small Biz Owners! Linda Donnelly here from Business Solutions Marketing Group. We all know those coveted "top 3" spots in the Google Map Pack are gold, right? Businesses there see a whopping 44% click-through rate! But what if you're not #1, #2, or #3? Are you invisible? ABSOLUTELY NOT! Did you know 88% of local mobile searchers engage with a business within 24 hours? That means clicks, calls, or even visits – no matter your initial rank! So, let's stop chasing just the top 3 and unlock some unexpected ways to dominate the Google Map Pack! Here are 3 game-changing secrets very few people are talking about: Power Up Your Pictures (and Geo-Tag 'Em!) Businesses with photos get 42% more direction requests & 35% more website clicks! [5] But here's the secret: Upload weekly geo-tagged photos (taken at your biz location!). This alone can boost local search views and clicks by 24%! [8] Google loves fresh, authentic signals. Master the Q&A Section! This is your mini-FAQ on Google! Most businesses ignore it (fewer than 12% use it!) [8]. Proactively ask and answer common customer questions. Being helpful here can increase conversion rates by up to 30%! [8] Show you're an expert and ready to assist. ️ Embrace Multilingual Reviews! Serving a diverse community? Encourage reviews in different languages! This isn't just inclusive; it's an SEO hack. It tells Google you cater to a wider audience and can actually improve your Map Pack visibility by 6%! [8] Don't let your business be a hidden gem! These tactics build a stronger, more trustworthy Google Business Profile that engages customers, boosts trust, and drives sales. We've seen it happen for over a decade! Ready to get your business seen? Let's connect! #GoogleMaps #LocalSEO #SmallBizTips #MarketingSecrets #GoogleBusinessProfile #LindaDonnelly #BusinessSolutionsMarketingGroup #MapPack #SEOStrategies #localmarketing Google Map Pack Secrets you need to know! (800) 587-0366 | https://www.BusinessSolutionsMarketingGroup.com

      Afficher plus Afficher moins
      3 min
    • Episode 63 | How AI Can Help You Get Awesome Reviews!
      May 16 2025

      Let's face it, in today's world, your online reputation is everything. Think of it as your digital report card. Lots of great reviews? You're the star student! But those not-so-good reviews? They can be like that one bad grade that worries everyone.

      Getting those shining 5-star reviews, though, can feel like a never-ending task. You're busy running your business, you don't have time to chase down every happy customer.

      (Well, what if I told you there's a super smart helper that can do a lot of the heavy lifting for you? Enter: AI Review Builder from Business Solutions Marketing Group! It's like having a little robot assistant dedicated to making your review profile sparkle.

      Let's quickly recap why these online thumbs-ups are so crucial:

      • They build trust: People believe other customers. It's like getting a personal recommendation.

      • They boost visibility: Google shows love to businesses with good reviews, helping you get found easier.

      • They bring in the bucks: More positive reviews often lead to more customers choosing YOU. And get this, a whopping 93% of people say online reviews influence their buying decisions!

      But the old way of getting reviews? Asking, reminding, hoping... it takes time you don't have. And let's be honest, it can feel a little awkward.

      This is where the magic happens. AI Review Builder automates the whole thing.

      • It asks for you: It sends friendly messages to your happy customers.

      • It's smart: It knows when to nudge for a review.

      • It's a word wizard: It can even suggest what customers might say!

      And here's a stat you might not know: 70% of customers will leave a review if you just ask. AI Review Builder does the asking for you, automatically!

      It's not just about getting more reviews. AI Review Builder helps you:

      • Get more good reviews: By targeting happy customers.

      • Save precious time: Automating the process frees you up.

      • Boost your SEO: Positive reviews with relevant keywords help you rank higher.

      • Look super professional: A well-managed review profile builds confidence.

      We know reviews are key and I imagine at this point that you do as well. Our AI Review Builder program is like giving your business a superpower for reputation management.

      So, stop stressing about reviews and let AI be your new best friend! Check out AI Review Builder from Business Solutions Marketing Group and get ready to see your online reputation – and your business – sparkle.

      Afficher plus Afficher moins
      3 min

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