Hi everyone, Linda Donnelly here from Business Solutions Marketing Group! We all know reviews and a great Google Business Profile are vital for local businesses. But what if I told you there's a secret layer of magic that truly impacts how high your business shows up on Google? It's all about The Surprising Role of User Behavior Signals in Local SEO Rankings!

Imagine Google as a smart detective. It's not just looking at what you say about your business; it's watching what people do when they find you! These actions are like 'secret handshakes' that tell Google, "This business is awesome!"

Here are the key signals Google is watching:

1. Click-Through Rate (CTR) : How many people click on your listing when they see it in search results? A high CTR tells Google your listing is attractive and relevant.

2. Dwell Time ⏱️: How long do people stay on your website or Google Business Profile after clicking? Longer dwell times (especially with videos!) signal quality content.

3. Bounce Rate ‍♀️: How quickly do people leave your site after viewing just one page? A high bounce rate suggests your page wasn't what they expected.

4. Return to SERP ↩️: Do users click your listing, then quickly go back to Google to pick another business? This is a strong negative signal.

These signals are powerful! If people click, stay, and find what they need, Google sees your business as a great match for their search. It's not enough to appear; you need to make sure people like what they see and stay engaged!

What you can do:

• Optimize your Google Business Profile: Make it enticing and complete.

• Create an amazing, fast, mobile-friendly website: Keep people engaged.

• Use engaging content: Videos and great photos boost dwell time!

Ready to unlock these secret ranking factors for your business? Our Google Business Optimization Program is designed to help you master these signals and climb higher in local search! Learn more here: https://businesssolutionsmarketinggroup.com/google-business-optimization-pro/

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