Résultats lu par "Jonathan Todd Ross" dans Toutes les catégories

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Ridge and Sydney are thrilled to finally be together guilt-free. But as the two of them navigate this freedom, Warren and Bridgette’s relationship is as tumultuous as ever, and Maggie grapples with her illness. When she comes across an old list of things she wanted to do, Maggie decides to live life to the fullest. Maggie keeps Ridge updated, but he can’t help but worry, even as Sydney grows suspicious about their friendship. But if she’s going to move past this, she’ll need to reconcile how she and Ridge came together with the fact that Maggie will always be in their lives.

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.

Agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

When we last saw Squad 312, they working together seamlessly (aka, freaking out) as an intergalactic battle raged and an ancient superweapon threatened to obliterate Earth. Everything went horribly wrong, naturally.

Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

Since the turn of the century, a generation has come of age knowing only war, recession, political gridlock, racial hostility, and a simmering fear of environmental calamity. In the country’s forgotten pockets, where industry long ago fled, where foreclosures, Walmarts, and opiates riddle the land, death rates for rural whites have skyrocketed, fueled by suicide, addiction, and a rampant sense of marginalization and disillusionment. This is the world the characters in Stephen Markley’s brilliant debut novel, Ohio, inherit. This is New Canaan.

Gerald, a mid-level employee of a New York-based public relations firm, has been uploaded into the company’s internal Slack channels - at least his consciousness has. His colleagues assume it’s an elaborate gag to exploit the new work-from-home policy, but now that Gerald’s productivity is through the roof, his bosses are only too happy to let him work from...wherever he says he is. Faced with the looming abyss of a disembodied life online, Gerald enlists his coworker Pradeep to help him escape and to find out what happened to his body.

The conventional view of grieving - encapsulated by the famous five stages of grief: denial, anger, bargaining, depression, and acceptance - is defined by a mourning process that we can only hope to accept and endure. In The Other Side of Sadness, psychologist and emotions expert George Bonanno argues otherwise. Our inborn emotions - anger and denial, but also relief and joy - help us deal effectively with loss. To expect or require only grief-stricken behavior from the bereaved does them harm.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

In our cities, we stand in silent buses and tube carriages, barely acknowledging one another. Online, we retreat into silos and carefully curate who we interact with. But while we often fear strangers, or blame them for the ills of society, history and science show us that they are actually our solution. Throughout human history, our attitude to the stranger has determined the fate and wellbeing of both nations and individuals. A raft of new science confirms that the more we open ourselves up to encounters with those we don't know, the healthier we are.

Roger Ebert, the famed film writer and critic, wrote biweekly essays for a feature called "The Great Movies," in which he offered a fresh and fervent appreciation of a great film. The Great Movies Collection features two hundred of these essays, each one of them a gem of critical appreciation and an amalgam of love, analysis, and history that will send listeners back to that film with a fresh set of eyes and renewed enthusiasm–or perhaps to an avid first-time viewing.

Progressives claimed they knew how to solve homelessness, inequality, and crime. But in cities they control, progressives made those problems worse.

For Lt. Commander Colin Maclntyre, it began as a routine training flight over the moon. For Dahak, a self-aware Imperial battleship, it began millennia ago when that powerful artificial intelligence underwent a mutiny in the face of the enemy. The mutiny was never resolved - Dahak was forced to maroon not just the mutineers but the entire crew on prehistoric Earth.

Over two decades, Rick Perlstein has published three definitive works about the emerging dominance of conservatism in modern American politics. With the saga's final installment, he has delivered yet another stunning literary and historical achievement. In late 1976, Ronald Reagan was dismissed as a man without a political future: defeated in his nomination bid against a sitting president of his own party, blamed for President Gerald Ford's defeat, too old to make another run.

In Then I Am Myself the World, Christof Koch explores the only thing we directly experience: consciousness. At the book's heart is integrated-information theory, the idea that the essence of consciousness is the ability to exert causal power over itself, to be an agent of change. Koch investigates the physical origins of consciousness in the brain and how this knowledge can be used to measure consciousness in natural and artificial systems.

Amid the complexities of modern relationships, loneliness epidemics, and online dating burnout, there's a refreshing alternative: going Solo. "Solos," as coined by behavioral economist Peter McGraw, are people who choose to lead their lives authentically, purposefully, and passionately outside the confines of traditional relationship labels. In a world built for two, Solos break the rules and hold space for every type of individual—single and not.