Résultats de "Christopher Nicole" dans Toutes les catégories

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Qu’est-ce que la justice ? Qu’est-ce que la liberté ? D'où vient l'argent ?... Venez découvrir les grandes questions de notre société. Dans cette compilation de podcasts du Pensophone, découvrez une sélection d’articles tirés de « L’Éléphant, la revue de culture générale ». Une société évolue avec son temps et en fonction des individus qui la constituent. Dans l’antiquité, les philosophes grecs s'interrogent déjà sur la place de l’homme, qui encore actuellement, semble être LE grand sujet qui préoccupe la philosophie.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Known as the ‘Age of Enlightenment,’ the 1700s was a time that provoked significant leaps in philosophical thought. Most importantly, the thinkers of the time espoused the virtues of happiness, the evidence provided by the senses, and the distance between organised religion and the state. ‘500 Quotations from the Great Philosophers of the 18th Century’ offers a fascinating insight into the philosophical revolution that was taking place at the time. A superb book for dipping in and out of, this makes a great gift for anyone with an interest in philosophy.

Ready yourself for this carefully crafted collection of quotes from some of the greatest minds the world has ever seen! Featuring world-famous playwrights, philosophers, activists, Presidents and physicists, from Churchill and Shakespeare to Gandhi and Einstein, this is an entertaining and inspiring compilation covering everything from Ancient Rome to modern-day Britain.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).

Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.

22 writers talk about their memorable excursions and the act of walking, and share their creative observations. In these six series, taken from BBC Radio 3's The Essay, an array of novelists, poets, journalists and biographers chart the varied and inspiring walks they have taken around Britain and elsewhere. Here are treks taken at daybreak and after dark; in winter and in spring; in the footsteps of the past; and - in the case of Robert Macfarlane - along the ridges of the South Downs.

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.