Titres dans Marketing et ventes

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.

“This excellent book is a must-read for current and aspiring entrepreneurs.” —Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than...

S'observant au quotidien dans divers domaines, cette loi énoncée par Vilfredo Pareto est avant tout un constat qui permet de comprendre que quoi que vous décidiez de gérer ou d'entreprendre, il existera toujours un rapport 80/20, révélant que 20 % des causes engendrent 80 % des effets. Agissez donc en conséquence et placez ces 20 % au centre de votre réflexion stratégique !

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

Dans un monde où la concurrence est omniprésente, maîtriser les techniques de vente est devenu un atout incontournable pour réussir. Que vous soyez entrepreneur, commercial, expert en marketing digital ou simplement désireux d’améliorer vos compétences en négociation, ce livre vous dévoile les secrets des meilleurs vendeurs.

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't...

Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Bienvenue dans "Slow Marketing", le podcast du marketing qui ne veut pas finir comme les dinosaures, animé par Anaïs Baumgarten, experte en marketing digital. Toutes les deux semaines, plongez dans un univers où le marketing se réinvente pour devenir plus responsable, plus positif, et surtout, plus aligné avec les enjeux environnementaux et sociétaux actuels. Pourquoi écouter Slow Marketing ? Expertise et Engagement : Guidé par Anaïs Baumgarten, ce podcast est un mélange d'analyses expertes et d'histoires inspirantes, dédiées à transformer le marketing traditionnel. Contenu ...

Bienvenue à bord du podcast Femmes Rayonnantes. 🌟🌊🐚 Plonge dans l'univers inspirant des femmes entrepreneures avec le podcast Femmes Rayonnantes. Découvre des récits authentiques, des conseils pratiques et des stratégies pour libérer ton potentiel et booster ton entreprise. Je suis Carole, ton hôte et la créatrice de ce podcast. Rejoins cette belle communauté pour des conversations enrichissantes qui t'aideront à rayonner dans tous les aspects de ta vie professionnelle et personnelle. Cet espace entre vous et moi, c’est comme une tasse de café entre copine. Il est temps de...

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

This book has actionable information that will help you unleash the full power of grit to transform your life. It delineates the different aspects of GRIT: growth, resilience, instinct, and tenacity - which are all necessary to overcome stressors and challenges. It will show you how to change your outlook in order to realize your contributions to society and the universe. More importantly, it will show you how to develop and call upon your own grit mentality in order to hang on and persevere, no matter what.

Rainmakers make the big bucks. For their companies and for themselves. Here's how. The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary...

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.