Titres dans Marketing et ventes

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long-term business with your highest potential buyers (your customers). Instead of focusing on time-consuming lead-generation tactics, a replicable account management process will produce better and faster returns. Englander's 102-step guide will tell you how to create one for your business.

À travers ce classique de la vente, Orison Swett Marden, présente les principes indémodables sur la façon de réussir à vendre ce qu’on est et ce qu’on possède quel que soit le moyen ou l’époque ! Plus qu’un livre de vente, c’est un livre de relation vendeur client, et où l’argent n’est que le résultat ! Vous voulez de meilleurs résultats ? Alors maîtrisez L’Art de La Vente !

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Vous n'aurez jamais une seconde chance de faire une bonne première impression. Voilà pourquoi dans la vente, le premier entretien est crucial. Crucial parce qu'il est aussi le dernier. Le vendeur joue sa mise sur l'entretien de vente. Voilà trente ans que François Aélion analyse les tours de mains qui signalent les meilleurs vendeurs, en particulier dans leurs entretiens de face à face où la qualité tactique du commercial doit s'allier à sa séduction personnelle verbale et non verbale pour conjuguer pertinence de ses arguments.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

Jay Abraham's The MasterMind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets, and advantages you possess now - the advantages that all supersuccessful people capitalize on as a matter of principle. You will discover a kaleidoscopic array of possibilities you can implement immediately to exponentially increase your success, income, and opportunity base.

Si vous voulez attirer plus de clients, vendre plus en utilisant l'internet et devenir un nom connu dans votre domaine, vous voudrez écouter ce livre audio! Ce livre audio s’adresse aussi bien à ceux qui s’initient à la promotion ou à la vente sur internet qu’aux personnes qui possèdent déjà des notions de marketing et qui désirent s’assurer d’utiliser les meilleures stratégies pour rentabiliser leurs efforts. N’allez surtout pas croire que seulement les gens qui vendent directement en ligne peuvent tirer profit de ce livre audio.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

Connect with affluent customers, create unique experiences through impeccable service, and close the sale. 

Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping, which is actually the easiest, quickest, and least costly form of e-commerce business to implement. The best thing is that you have the right guide at hand that will enlighten you on all its principles.

Fuyez la confusion marketing et bâtissez un tunnel de vente clair pour attirer et convertir vos clients idéaux. Pensé pour les entrepreneurs débordés et les freelances en quête de repères, cet audio pratique transforme vos trajets quotidiens en véritables séances de coaching d'affaires...