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Trust Me, I'm Lying

Confessions of a Media Manipulator
Lu par : Ryan Holiday
Durée : 6 h et 25 min

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Description

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

In today’s culture...

  1. Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  2. Bloggers are slaves to money, technology, and deadlines.
  3. Manipulators wield these levers to shape everything you read, see, and watch - online and off.

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

©2012 Ryan Holiday (P)2019 Penguin Audio

Critiques

“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)

"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)

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  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • RM
  • 25/08/2019

Ryan Holiday exposes FAKE NEWS wonderfully!

Trust Me, I'm Lying is among the best books exposing the greedy bloggers and corrupt news organizations. At the same time, it teaches you techniques which can be used ethically to enhance your marketing. Ryan Holiday deserves an award for his work.

3 personnes ont trouvé cela utile

  • Global
    4 out of 5 stars
  • Interprétation
    2 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • kookyquinn
  • 10/12/2019

Wow, great book. Horrible editing.

Lots of editing stuff that made this a rough listen but a fantastic book and highly entertaining. Made me laugh out loud several times.

1 personne a trouvé cela utile

  • Global
    4 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
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  • nikki
  • 02/12/2019

It brings to light how the media blows misinformation to the masses and how it gets out of control.

I think he makes a few profound points. My only gripe is that the book gets a bit repetitive and drawn out. He uses examples to hammer down the same point a few times, which kind of makes it feel like the same point is being drawn out, and I wish there was more detail concerning the marketing aspect of what he was doing.

This book really helped me understand what is happening in media today and how the media giants were able to misinform the masses about vaping and the vape industry by constructing misleading headlines. I can see the workings of how small special interest blogs were able to influence the media to blast out incorrect information and how this lead the public to believe complete bullshit.

I would recommend this to anyone trying to understand false media and someone who is trying to manipulate modern media for the sake of good instead of evil.

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • Tashalee Newport
  • 19/02/2020

Very Telling

Very interesting and enlightening as well as enraging. I feel this applies to all sorts of media and new forms of commentary media. We have a local Bully Podcaster and he follows these tactics to a Tee. Like it or not until we can moderate freedom of speech (which will be never) there is no way to contain yellow Journalism or manipulation of the truth in the media.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • Justin Smith
  • 06/02/2020

Jaw dropping

This book is so incredibly jaw dropping. I will never look at a headline, ad, blog every again. There is so much anger and anxiety on the internets, Ryan makes it clear why. Raise about the conformity and make a change, the change can start with the information in this book. MUST READ!!

  • Global
    5 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • Ali Zakaria
  • 02/02/2020

Book to know the don’ts of media

Ryan was really courageous in this book
He showed me the worst way to be noticed online and why it’s bad

  • Global
    5 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
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  • Destiny
  • 30/11/2019

Everyone Needs To Hear This

Hes a better writer than narrator. Slurred a few words bit nothing horrible and it was very occasional. This book is phenomenal and shows that all the BS "news" that you read isn't necessarily important and some of it may outright be fake. Going to have to buy a hard copy after the car read!