Titres dans Marketing et ventes

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

À travers ce classique de la vente, Orison Swett Marden, présente les principes indémodables sur la façon de réussir à vendre ce qu’on est et ce qu’on possède quel que soit le moyen ou l’époque ! Plus qu’un livre de vente, c’est un livre de relation vendeur client, et où l’argent n’est que le résultat ! Vous voulez de meilleurs résultats ? Alors maîtrisez L’Art de La Vente !

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

YOU'VE MASTERED YOUR CRAFT—NOW IT'S TIME THE WORLD KNOWS YOUR NAME Skill gets you started. Personal branding gets you noticed. If you want to grow your professional reputation, expand your online presence, and become a recognized authority in your field, you need more than talent — you need...

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

What should a new distributor do first? So much for the new distributor to learn, only part-time hours, but they need to build quickly. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand new Distributor Joe. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

Les Entrepreneurs 2.0 c'est un podcast par et pour les entrepreneurs. Je m'appelle Enzo HONORÉ et je vais vous emmener dans des conversations en toute authencitié avec des personnalités incroyables et atypiques qui ont réussi à se créer une vie et un business selon leurs propres termes. Depuis 2016, je vais à la rencontre d'entrepreneurs et de personnes qui me passionnent, m'impressionnent et m'inspirent. Mon intention avec ce podcast c'est de pouvoir vous inspirer et vous motiver à créer à votre tour une vie selon vos propres termes et de réussir à créer un business qui vous ...