Cover of The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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The Adweek Copywriting Handbook

By: Joseph Sugarman
Narrated by: Mike Lenz
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media
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J'ai trouvé a ce livre audio un peu par hasard, et j'en suis très heureux ! Beaucoup de bons conseils avec des exemples... Tellement bon que j'ai même commandé le livre physique... Et je ne suis pas le seul au vu des commentaires en anglais ! Je recommande vivement !

Génial !

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