Résultats pour "Rick" dans Marketing et ventes

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

Read by the author. The first meeting is where everything begins—or ends. Get it right, and you build unstoppable deal momentum. Get it wrong, and the deal is in big trouble. Traditional discovery meetings must die! Today's buyer demands it. They no longer tolerate one-sided sales...

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.

Magically enter people's subconscious minds - and command them to buy from you!Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott, author of the Nightingale-Conant program Unleashing Your Productivity, now brings you Creating Demand: How to Attract Customers and Clients to Your Product or Service to guide you through the art and science of marketing to the masses.

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can set you off-course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make, you can greatly enhance your chances for success in the publishing world.

The Cluetrain Manifesto is all the buzz. This iconoclastic look at business in the Internet age has a special eye for debunking old views of customers and service. Download and listen now - an audible.com audio exclusive.
Plus, check out the rants of Cluetrain co-author Christopher Locke, a.k.a. RageBoy.

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

Practical tips to help entrepreneurs seize great opportunities and overcome difficult challenges in business and life.

This audiobook provides comprehensive practical techniques and strategies to move you gracefully through the rough terrain of producing an independent film that resonates and reaches your intended audience.

In the Unlikely Event is a vibrant video podcast spotlighting the untold stories of crisis, chaos, and creativity in experiential marketing. Each episode is a candid conversation with industry pros who've faced major event challenges—and lived to tell the tale. We explore the heart-pounding details of what went wrong, how it was fixed, and what keeps event people coming back for more.

Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable ...

Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection.Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get it—we’re here for the real talk.Each episode blends tactical insight with humor, honesty, and a ...

The Future of Selling is the go-to podcast for sales professionals looking to sharpen their skills and stay ahead in the competitive world of B2B sales. Each episode features expert interviews, real-world case studies, and actionable tips to help you navigate the complex B2B buyer's journey. Whether you're dealing with long sales cycles, multiple decision-makers, or rapidly changing technologies, we’ve got you covered. Tune in to discover the latest trends, best practices, and proven strategies for closing more deals and building lasting relationships in the B2B space. Perfect for sales ...

Welcome to the LBM Journal Sales Podcast, sponsored by DMSi, and hosted by Rick Davis, the premier sales trainer and consultant in the construction supply industry. In each episode, Rick and guests explore what it takes to genuinely succeed—not just in sales and business, but in life.

Helping You Live a Better Life & Build a Better Business!

Welcome to The Rocket Networker Podcast! You're in the right place if you're interested in building and managing your relationship network.As an entrepreneur, executive, advisor, and technologist I've had the privilege of living across the United States and working around the world. Over four decades, I've engaged with people from all walks of life - - all day, every day. It's what I love to do.So, in every episode of The Rocket Networker, I interview incredible people that I've met along the way. Many of them from my hometown (Toledo, OH) and from my college alma mater (The University of ...

Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.

Every entrepreneur starts their business full of dreams. Whether it’s innovating a better product or service, creating wealth, building a life to be proud of, or changing the world in some way, engineers are no different. ’Engineering Success’ is a podcast about keeping your dreams alive when things get tough. Because even the strongest technical skills can get overwhelmed by the endless demands of building a business, and one day, you realise that even the best product or service isn’t enough to guarantee success. ‘Engineering Success’ features engineering and industrial leaders ...

With each episode of Taking 5 with GDE, we talk with experienced sellers about the value of Guardium Data Encryption (GDE) and how to convey that value to customers and, in turn, help them protect and control their data.

A weekly podcast featuring some of the leading community managers and industry professionals from across the video game industry. We touch on issues of interest to anyone managing a community, social media, or other customer facing channels. Anyone who has ever wondered what a community manager does, and why, should put this podcast on their playlist.