Couverture de The Cluetrain Manifesto: 10th Anniversary Edition

The Cluetrain Manifesto: 10th Anniversary Edition

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The Cluetrain Manifesto: 10th Anniversary Edition

De : Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee
Lu par : Brian A Morris
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The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing with ideas like:

  • Markets consist of human beings, not demographic sectors.
  • Companies need to realize their markets are often laughing - at them.
  • Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
  • We are immune to advertising. Just forget it.

The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the internet has radically reframed the seemingly immutable laws of business - and what business needs to know to weather the seismic aftershocks.

A best seller when it was published in 2000, The Cluetrain Manifesto remains more relevant than ever. Ten years after its original publication, the anniversary edition includes a new introduction and chapters by the authors, and commentary by Jake McKee, J. P. Rangaswami, and Dan Gillmor. Essential reading for anybody interested in the internet and e-commerce, this book is for anyone navigating the topography of the wired marketplace.

©2000, 2001, 2009 Fredrick Levine, Christopher Locke, David Searls, and David Weinberger (P)2012 Fredrick Levine, Christopher Locke, David Searls, and David Weinberger
Développement commercial et entrepreneuriat Economie Marketing et ventes
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    Commentaires

    "... The Cluetrain Manifesto offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise-that markets are conversations-should be pounded into the collective brain of corporate executives." ( BusinessWeek)
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