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Rick & Rick Rule the World

Rick & Rick Rule the World

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Insights on marketing, media, tech, and pop culture trends—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley CMO Rick Wootten as they explore the latest trends, tools, and strategies in digital, social, experiential, and content marketing. Plus SEO/AISEO, multi-flavor AI (generative, agentic, neuro-symbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C brands out to make the most of them. Whether you’re entry-level or CxO, a marketer or a creative, the spoiler alert’s the same: This isn’t your grandfather’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.All rights reserved Art Economie Marketing et ventes
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  • 🚀 Rick and Rick Review ‘The Mandalorian & Grogu’
    Jun 7 2026

    It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medley of the Imperial March Needless to say, it doesn’t end well.

    IN THIS EPISODE:

    🚀 Star Wars—in 3D, wrap-around, IMAX, or ? (at 1:08)

    🍿 The story ‘til now: From Disney+ to a cineplex near you (1:52)

    ⛩️ Eric & Kurt go full Mando at Mann’s—and revisit memories (2:49)

    🎥 Is Mando a bomb? A blockbuster? Or both? (3:53)

    🔫 Skywalker Saga: 40 years of family, friendship, and fandom (5:01)

    👖 Is that Obi Wan Wootten? Is he wearing pants this time? (6:35)

    🤬 Watto waits for no one—except maybe Ani (6:52)

    🙌🏼 Did Mando & Grogu successfully leap to the silver screen? (7:08)

    🌀 🌀 Where are all our All-Terrain Armored Transports (AT-ATs)? (7:34)

    🍝 Mando’s go-to meal—a Spaghetti Western with garlic Grogu Sauce (8:30)

    🎬 Finding the Way: Is on-camera acting really required anymore? (10:00)

    🤖 Does the Mandalorian and Grogu make a case for AI in filmmaking (11:54)

    🎤 The Imperial March like you’ve never heard it before (13:08)

    🛸 What as the name of the Mandalorian’s original space ride? (13:42)

    🙅🏽‍♂️ What are other men doing to Mando’s helmet? And do you think he knows? (14:18)

    🤠 What if one of those guys is the son of a Hollywood legend?

    🥏 Blue is the warmest color: The Trouble with Tribble Milk (15:22)

    🐌 Deconstructing the voice of a wannabe man’s-man (or slug) (16:38)

    🍔 BBQ Bounty Whoppers: BK’s Mandalorian “Out of This Galaxy” menu (17:27)

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    Approx. 19 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.

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    19 min
  • 🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More
    May 29 2026

    A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more.

    IN THIS EPISODE

    🍿 An unconventional campaign for an unconventional horror film (at 01:36)

    🍟 McDonald’s French fries get in touch with their inner Michael Jackson (06:17)

    🫯 First rule of Robot Fight Club: You pay $50, they fight for your pleasure (07:29)

    🐿️ Canva tries to go viral with a campaign promoting a squirrel-loving cult (08:47)

    🥒 From KFC’s Pickle Puffer Jacket to McDonald’s Pickle Juice Cramp Remedy (11:37)

    🅧 A Gen X equivalent of Okay Boomer? Gen X doesn’t give an hoot (13:35)

    👶🏼 A look at the future of Generation Beta, or Generation AI (14:40)

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    Approximately 18 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.

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    17 min
  • 🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising?
    May 19 2026

    A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more.

    IN THIS EPISODE

    ☕️The Ricks really (really) love caffeinated chewing gum (at 0:1:20)

    🤪 ChatGPT’s self-serve ads: Hallucinations with a word from Their Sponsor? (03:22)

    🧟 Netflix animates “Stranger Things: Tales from ’85” to a second season (06:18)

    😷 ‘Scrubs” is hanging from the passenger side of RW’s ride (08:10)

    🍿 Honey, AI shrunk the blockbuster…but democratized Hollywood? (09:45)

    🤖 McKinsey: Agentic AI is coming to marketing workflows near you (15:45)

    🪺 Allbirds drops the sneakers, nests around AI (17:33)

    🏆 2026 Cannes Lions Creative Marketer of the Year Pulls a Three-fer (19:37)

    Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

    Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools.

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    22 min
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