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In the Unlikely Event

In the Unlikely Event

De : Rick Kiley
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 In the Unlikely Event is a vibrant video podcast spotlighting the untold stories of crisis, chaos, and creativity in experiential marketing. Each episode is a candid conversation with industry pros who've faced major event challenges—and lived to tell the tale. We explore the heart-pounding details of what went wrong, how it was fixed, and what keeps event people coming back for more.2025 Economie Marketing et ventes
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  • In the Unlikely Event Season 1 Recap

    In the Unlikely Event Season 1 Recap
    Jan 23 2026

    Season 1 proved one thing: the best stories don't come from perfect plans.

    As we head into Season 2 of In the Unlikely Event, we're looking for event organizers, producers, and creative leaders willing to talk honestly about the moments that tested them and what they learned along the way.

    If you've got a story, we're listening.

    🎧 Explore Season 1 and connect with us at sohoexp.com/podcast
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    2 min
  • Pushing the Edge of Possible: Producing Red Bull Stratos

    Pushing the Edge of Possible: Producing Red Bull Stratos
    Dec 16 2025
    What happens when a multi-year, record-breaking mission to the edge of space is threatened by a mysterious, untraceable signal just hours before launch? In this episode, host Rick Kiley and co-host Jeff Boedges are joined by event producer Ben Nelson (Director of Ground Operations for Stratos) to discuss the years of work that went into Red Bull Stratos. This was the mission where Felix Baumgartner ascended to 128,000 feet and jumped from the stratosphere, breaking the speed of sound. Ben recounts the immense scale of the operation in Roswell, New Mexico, and the final, heart-stopping crisis: a mysterious communication interference that nearly shut down the entire, multi-million dollar endeavor. Hear the incredible story of the team that built a temporary mission control in the desert and the final-hour scramble to save a stunt that pushed the limits of human courage and event production. Links:
    Website: https://www.sohoexp.com
    YouTube: https://www.youtube.com/watch?v=xTyqEy1cd8I
    Spotify: https://open.spotify.com/episode/0HQ2CmoStTwRMNyLtuq9ue?si=BLNrAgx3R5KnuMs_vCDqYA
    Apple: https://podcasts.apple.com/us/podcast/pushing-the-edge-of-possible-producing-red-bull-stratos/id1852356725?i=1000741576997
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    44 min
  • Essence

    Essence
    Dec 9 2025
    What happens when two powerhouse female producers are tasked with creating an authentic men's experience at a festival historically dedicated to women? In this episode of In The Unlikely Event, host Rick Kiley is joined by award-winning experiential producer Carmen Jones and brand architect Dawn Marie Gray to discuss the challenge of launching a bold new initiative at the Essence Festival of Culture in New Orleans. The festival, a massive cultural event focused on Black women, decided to launch a men's experience in 2022 to expand its audience. The twist? The two creative strategists brought in to conceive and execute the vision were women. This fact alone created a major internal challenge when a "council of men" demanded a "direct men's perspective," threatening to halt the project. Hear how Carmen and Dawn Marie navigated the skepticism and pushed forward with their intentional vision, centered on the "five E's" (Enlighten, Enrich, Empower, Elevate, Embrace), to create an authentic and successful space for Black men at the festival. Links:
    Website: https://www.sohoexp.com
    YouTube: https://www.youtube.com/watch?v=mH8dSxRYqek
    Spotify: https://open.spotify.com/episode/0rBQm8DoTAhYEDBDJBaCDP?si=wdrIWGciTNCVjg7r3bZDeA
    Apple: https://podcasts.apple.com/us/podcast/essence/id1852356725?i=1000740488803
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    46 min
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