Résultats pour "Propaganda" dans Sciences politiques

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Die Natur der Propaganda besteht nach dem großen Philosophen Jacqes Ellul in der Anpassung des Individuums an eine Gesellschaft, die darauf abzielt, das Individuum dienstbar und konform zu machen.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

Warum protestieren in Russland nicht mehr Menschen gegen die Politik des autoritären Regimes und den Krieg gegen die Ukraine? Warum trägt die Mehrheit ein System mit, das nach innen und nach außen zerstörerisch wirkt? Und gibt es überhaupt noch eine Zivilgesellschaft, die bereit ist sich für Demokratie und Menschenrechte zu engagieren? Um diese Fragen geht es im Podcast „Protest und Propaganda. Wo ist Russlands Zivilgesellschaft?“. Die Podcaster Anastasia Gorokhova und Erik Albrecht haben dafür mit Menschenrechtsaktivisten, Journalisten, Künstlern, Vertretern von NGOs, Soziologen ...

In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past.

Warum zieht es manche Menschen politisch an den rechten Rand (und andere nicht)? Und warum sind unter ihnen so viele Verschwörungsgläubige, Impfgegner und Klimaleugner? Woher kommt ihr Wunsch nach extremen Autoritäten? Wer heute nach Abgrenzung, Härte, neuen Autoritäten und neuen »Wahrheiten« schreit, ist als Kind in seiner Verletzlichkeit allein gelassen worden. Das dadurch beschädigte Vertrauen, so zeigt das Hörbuch, bildet den fruchtbaren Boden für populistische Versprechungen.

Number one nationally best-selling author and political commentator Michael Knowles masterfully traces the history and effects of political correctness from the early 20th century to the present, revealing its insidious roots, exposing the power-hungry language architects behind its ever-growing control, and examining what this concerted manipulation of speech means for the future of American culture, politics, and minds.

Wissen Sie, was Propaganda ist? Haben Sie in Ihrem täglichen Leben Beispiele dafür gesehen? Denken Sie an die Werbung, die Sie täglich sehen. Werden darin emotionale Anreize, Angstappelle oder prominente Befürworter eingesetzt? Auffällige Werbeslogans von einem bekannten Sportartikelhersteller oder einer Fastfood-Kette oder emotionale Appelle in Autowerbung mit Bildern glücklicher Familien sind nur einige Beispiele dafür, wie Propaganda eingesetzt wird, um unsere Gedanken und Gefühle zu manipulieren.

Este minibook convida você a pensar como elas surgem, por que se espalham tão rápido e o que isso revela sobre a nossa relação com a verdade. Percorremos os caminhos da desinformação, os interesses que a sustentam e os impactos que ela provoca na vida coletiva. Mais do que entender o problema, a proposta é abrir espaço para que você se posicione com mais consciência diante de um mundo que nem sempre valoriza os fatos.

Autokratische Herrschaft besteht im 21. Jahrhundert nicht länger nur aus einem Tyrannen an der Spitze, der mit Gewalt sein Volk unterdrückt: Heute werden Autokratien durch ausgeklügelte Netzwerke geführt, es hat sich eine neue internationale autokratische Allianz gebildet, wie Bestsellerautorin Anne Applebaum in ihrem neuen Buch zeigt. Von China bis Weißrussland, von Syrien bis Russland unterstützen sich Autokraten von heute gegenseitig mit Ressourcen und Equipment made in Iran, Myanmar oder Venezuela.

2020 WEBBY AWARD WINNER Rookie doesn't know much about his family business--but then again neither does the American Public. Nevertheless, he is tasked with suddenly leading the secret government agency in charge of covering up all political scandals, and his first assignment is the biggest scandal since watergate! With a clever idea, Rookie must come into his own and fight off the evil Agent X in order to save the bureau and protect the country from ruin! With a score teeming with energetic pop and jazzy elements, brought to life by a Tony Award winning - star studded cast, Propaganda the ...

Ha introdotto la presenza delle masse nella storia, la nozione di opinione pubblica e la produzione del consenso, aprendo la strada alla psicologia sociale e diventando un riferimento per la sociologia della comunicazione. Alla base, un'intuizione geniale: la logica dei comportamenti collettivi è totalmente diversa dalla psicologia individuale. Le folle sono una forza distruttiva, priva di visione d'insieme e indisciplinata, quindi facilmente orientabile.

A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one-year anniversary of the Trump presidency.

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

In Propaganda Wars: How the Global Elite Control What You See, Think, and Feel, New York Times bestselling writers Glenn Beck and Justin Haskins uncover the secrets behind the greatest system of control and manipulation ever created.

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.