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Artificial intelligence is moving fast. Faster than most businesses are ready for.

In this episode of Over the Bull, Ken Carroll digs into what it really means to operate in a transhuman business world—where AI tools and human judgment now overlap. Sparked by a frustrating spam-style outreach email, this conversation cuts through the noise around automation, “AI marketing,” and shortcut tactics that erode trust instead of building it.

We talk about:
•The right vs. wrong ways to use AI in sales and marketing
•Why EEAT principles (Experience, Expertise, Authority, Trust) matter more than ever
•How automation can support human connection—not replace it
•The growing gap between tools that scale work and practices that destroy credibility
•What ethical, transparent AI use should actually look like for small businesses

AI isn’t the problem. How we use it is.

If you’re tired of spam, faceless automation, and marketing that feels disconnected from reality, this episode is about choosing a better path—one where technology enhances humanity instead of stripping it away.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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Lately, it feels like everything is getting more expensive, more complicated, and harder to trust.

Insurance companies are pulling back. Marketing platforms keep changing the rules. Vendors promise protection, optimization, or “peace of mind,” but struggle to explain what they’re actually doing—or why it’s working.

In this episode of Over The Bull, we step back from the noise and look at the bigger pattern: complex systems, fear-based selling, and a growing gap between what business owners are paying for and what they actually understand.

This isn’t an episode about insurance.
It’s about how to tell whether any provider—marketing, tech, finance, or otherwise—is giving you clarity… or quietly making you dependent.

We break down a simple set of questions every business owner should be able to ask:
•Can this be explained in plain language?
•Is there real evidence behind the decisions being made?
•Are incentives aligned—or stacked against you?
•What happens when conditions change?
•And who actually owns the outcome?

If you’ve ever felt like the system is rigged, the rules keep changing, or the experts sound more like magicians than guides, this episode is for you.

No hype. No hacks.
Just a clearer way to see through the bull.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

You can’t control the Kraken.

The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret systems, and the promise of control.

In this episode of Over The Bull, we use mythology to explain a very real problem—how marketing became hijacked by certainty it can’t deliver. From there, we walk through a simple way to pressure-test whether a marketing plan has a real chance of working, or whether it’s built on assumptions, dashboards, and hope.

This isn’t about tactics.
It’s about clarity, restraint, and dealing honestly with reality before money is spent.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

Christmas is often about gifts—but in business, gifts can be deceptive.

Some look valuable and impressive but never get used. Others aren’t exciting, but they’re exactly what a business needs to move forward.

As 2025 comes to a close, many business owners are left with a scrapyard of things they tried: new tools, new platforms, and big promises wrapped in polished presentations that never delivered real progress.

In this episode of Over The Bull, we start with the meaning of Christmas—not as sentiment, but as substance—and draw a clear line between appearance and reality in modern marketing.

We talk about why “too good to be true” usually is, how ornate packaging distracts from fundamentals, and why the most valuable thing you can give your business in 2026 isn’t another tactic—it’s clarity.

No hype. No gimmicks. Just a sober look at what actually builds momentum over time.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

Everyone is pitching “the latest AI tool.” Most want you to just sign up.

In this episode of Over The Bull, Ken breaks down a real email exchange with an AI sales vendor—no names, no screenshots, just the substance. What starts as a simple inquiry turns into a clear example of how speed, automation, and convenience can quietly undermine trust, brand equity, and expertise.

We talk about:
•Why AI responses that move too fast can signal risk
•The difference between activity, automation, and authority
•How “near-zero involvement” should raise red flags
•Where EEAT breaks down in fully automated outreach
•What serious businesses should demand before testing AI tools

This isn’t an anti-AI episode.
It’s a pro-thinking, pro-brand, pro-human one.

If you’re evaluating AI for marketing, sales, or content—and you care about credibility—this episode will help you ask better questions before you commit.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

In this episode of Over the Bull, Ken Carroll dismantles the obsession with “cutting-edge” marketing tactics and shiny new tools, arguing that the most effective strategy in today’s landscape is the one most businesses try to avoid: consistency, discipline, and doing the fundamentals exceptionally well.

From decades-old sales gimmicks to modern AI-fueled shortcuts, this episode exposes how quick fixes, hype-driven platforms, and abused automation are quietly eroding trust, credibility, and long-term business growth. Ken explains why credibility has become the real currency of the web—and why boring systems like structured websites, intent-driven service pages, proper schema, local citations, call tracking, and consistent content creation quietly compound into real momentum over time.

You’ll hear why momentum beats intensity, how “set it and forget it” marketing is costing businesses money, and what business owners should be demanding from their agencies right now—especially in an era where AI misuse is actively damaging otherwise healthy brands.

If you’re tired of chasing gimmicks, skeptical of easy promises, and ready to build something durable, trustworthy, and profitable, this episode is a reality check you don’t want to miss.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

Small businesses rarely get taken down by one big decision — it’s the quiet, everyday mistakes that stack up and cost them time, money, momentum, and credibility. In this episode of Over The Bull, Ken breaks down the most common digital and operational decisions that come back to bite small businesses the hardest.

From weak security practices and guessing instead of using data… to cheap hosting, DIY websites, and abusing AI content — we cover the landmines no one warns business owners about.

Ken also explains why running Google Ads to separate websites, ignoring conversion tracking, buying generic “SEO packages,” and using unsupported website themes can derail growth before it even starts. And he highlights one of the most overlooked essentials: your Google Business Profile and your NAP (Name, Address, Phone) consistency — which is absolutely non-negotiable for visibility and trust.

If you want clear, honest insights into the decisions that quietly sabotage small businesses — and how to avoid them — this episode lays it all out without spin, jargon, or fluff.

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What You’ll Learn:
•Why 2-step authentication prevents the most expensive disasters
•How bad data — or no data — leads to wasted marketing spend
•Why conversion tracking is the backbone of all successful campaigns
•The danger of “set it and forget it” marketing
•The truth about buying vague services labeled “SEO”
•Why website themes eventually break and cost you more
•The hidden cost of cheap hosting and DIY website builders
•Why abusing AI creates thin, low-trust content
•The importance of staying involved with your agency
•Why using separate websites for Google Ads destroys trust, tracking, and long-term performance
•Why Google Business Profile NAP accuracy is foundational and non-negotiable for rankings

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

A fast breakdown of the 10 digital marketing mistakes businesses will make in 2026. Clear explanations, real-world examples, and practical fixes you can implement right away. If you want your marketing to actually work next year, start here.

Book a consultation at integrisdesign.com and discover marketing strategies that can help move your business forward. Real strategy. Real results.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.