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Artificial intelligence is moving fast. Faster than most businesses are ready for.

In this episode of Over the Bull, Ken Carroll digs into what it really means to operate in a transhuman business world—where AI tools and human judgment now overlap. Sparked by a frustrating spam-style outreach email, this conversation cuts through the noise around automation, “AI marketing,” and shortcut tactics that erode trust instead of building it.

We talk about:
•The right vs. wrong ways to use AI in sales and marketing
•Why EEAT principles (Experience, Expertise, Authority, Trust) matter more than ever
•How automation can support human connection—not replace it
•The growing gap between tools that scale work and practices that destroy credibility
•What ethical, transparent AI use should actually look like for small businesses

AI isn’t the problem. How we use it is.

If you’re tired of spam, faceless automation, and marketing that feels disconnected from reality, this episode is about choosing a better path—one where technology enhances humanity instead of stripping it away.

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This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

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Lately, it feels like everything is getting more expensive, more complicated, and harder to trust.

Insurance companies are pulling back. Marketing platforms keep changing the rules. Vendors promise protection, optimization, or “peace of mind,” but struggle to explain what they’re actually doing—or why it’s working.

In this episode of Over The Bull, we step back from the noise and look at the bigger pattern: complex systems, fear-based selling, and a growing gap between what business owners are paying for and what they actually understand.

This isn’t an episode about insurance.
It’s about how to tell whether any provider—marketing, tech, finance, or otherwise—is giving you clarity… or quietly making you dependent.

We break down a simple set of questions every business owner should be able to ask:
•Can this be explained in plain language?
•Is there real evidence behind the decisions being made?
•Are incentives aligned—or stacked against you?
•What happens when conditions change?
•And who actually owns the outcome?

If you’ve ever felt like the system is rigged, the rules keep changing, or the experts sound more like magicians than guides, this episode is for you.

No hype. No hacks.
Just a clearer way to see through the bull.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.

Send us a text

You can’t control the Kraken.

The internet isn’t a machine you command—it’s a living, chaotic environment. Yet modern marketing is often sold like magic: guaranteed outcomes, secret systems, and the promise of control.

In this episode of Over The Bull, we use mythology to explain a very real problem—how marketing became hijacked by certainty it can’t deliver. From there, we walk through a simple way to pressure-test whether a marketing plan has a real chance of working, or whether it’s built on assumptions, dashboards, and hope.

This isn’t about tactics.
It’s about clarity, restraint, and dealing honestly with reality before money is spent.

Support the show

This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.

Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.

If you’re tired of starting over, this is for you.

Schedule A Free Consultation

Over The Bull® is brought to you by IntegrisDesign.com. All rights reserved.